NOW (0-3 months):
- What we're shipping this quarter
- Execution focus

NEXT (3-12 months):
- What we're building toward
- Strategic choices

LATER (12+ months):
- Where we want to be
- Vision and positioning

# Feature: [Name]

## TACTICAL VIEW (What)
- Feature: [description]
- Timeline: [when]
- Resources: [who/how much]

## STRATEGIC VIEW (Why)

### Problem
- User problem: [describe]
- Business problem: [describe]
- Why now: [timing]

### Outcome
- Success metric: [metric moves from X to Y]
- Business impact: [revenue/retention/acquisition]
- Strategic goal: [how it ladders up]

### Vision
- Short-term (3 months): [milestone]
- Medium-term (12 months): [where this leads]
- Long-term (2+ years): [ultimate vision]

## Strategic Communication
"We're building [feature] because [user problem]. This will drive [outcome] and moves us toward [strategic goal]."