Back to Details

positioning-craft

Compare original and translation side by side

🇺🇸

Original

English
🇨🇳

Translation

Chinese

Positioning Mastery

定位精通

When This Skill Activates

技能触发场景

Claude uses this skill when:
  • Defining product positioning
  • Writing value propositions
  • Choosing market category
  • Differentiating from competitors
当出现以下情况时，Claude会启用该技能：
  • 定义产品定位
  • 撰写价值主张
  • 选择市场品类
  • 与竞争对手形成差异化

Core Frameworks

核心框架

1. April Dunford's Positioning Framework

1. April Dunford定位框架

The Five Components:
1. WHO is this best for?
  • Specific segment, not "everyone"
  • Define ideal customer profile
2. WHAT category does this fit in?
  • Existing category or new?
  • Sets expectations
3. WHAT alternatives exist?
  • What do customers use now?
  • Don't say "no competitors"
4. UNIQUE value you provide
  • What's different?
  • Why does that matter?
5. PROOF it's real
  • Evidence/metrics
  • Customer stories
五大核心要素：
1. 最适合谁？
  • 明确细分群体，而非“所有人”
  • 定义理想客户画像
2. 所属品类是什么？
  • 是现有品类还是新品类？
  • 设定用户预期
3. 存在哪些替代方案？
  • 客户当前正在使用什么？
  • 不要说“没有竞争对手”
4. 提供的独特价值
  • 有何不同之处？
  • 这一点为何重要？
5. 价值真实性证明
  • 证据/数据指标
  • 客户案例

Action Templates

行动模板

Template: Positioning Canvas

模板：定位画布

markdown
undefined
markdown
undefined

Positioning: [Product]

定位：[产品名称]

1. Best For (Target Customer)

1. 最适合的群体（目标客户）

Ideal customer:
  • Industry: [specific]
  • Role: [specific]
  • Problem: [specific pain]
  • NOT for: [who should avoid]
理想客户：
  • 行业：[具体行业]
  • 角色：[具体角色]
  • 痛点：[具体痛点]
  • 不适合：[应排除的群体]

2. Category

2. 品类

It's a: [category name] Context: [how customers understand it]
属于：[品类名称] 背景说明：[客户如何理解该品类]

3. Alternatives

3. 替代方案

Customers currently use:
  • [Alternative 1]
  • [Alternative 2]
  • [Alternative 3]
Why they're insufficient:
  • [Reason]
客户当前使用的方案：
  • [替代方案1]
  • [替代方案2]
  • [替代方案3]
现有方案的不足：
  • [原因]

4. Unique Value

4. 独特价值

We're different because:
  • [Differentiator 1]
  • [Differentiator 2]
Why that matters to customers:
  • [Customer benefit 1]
  • [Customer benefit 2]
我们的差异化在于：
  • [差异化点1]
  • [差异化点2]
对客户的价值：
  • [客户获益点1]
  • [客户获益点2]

5. Proof Points

5. 证明点

  • [Metric/case study]
  • [Metric/case study]
  • [Metric/case study]
  • [数据指标/案例研究]
  • [数据指标/案例研究]
  • [数据指标/案例研究]

One-Sentence Positioning

一句话定位

"For [target customer] who [need/problem], [product] is a [category] that [unique value]. Unlike [alternatives], we [key differentiator]."

---
“针对[目标客户群体]面临的[需求/问题]，[产品名称]是一款[品类]产品，能够提供[独特价值]。与[替代方案]不同，我们具备[核心差异化点]。”

---

Quick Reference

快速参考

🎯 Positioning Checklist

🎯 定位检查清单

Clarity:
  • Who it's for (specific)
  • What category (clear)
  • What alternatives (honest)
  • Unique value (different)
  • Proof (credible)
Testing:
  • Customer understands it
  • Sales team can pitch it
  • Differentiation is clear
清晰度：
  • 目标群体明确具体
  • 所属品类清晰易懂
  • 替代方案真实客观
  • 独特价值突出差异化
  • 证明点可信可靠
测试验证：
  • 客户能够理解定位内容
  • 销售团队可以用其进行产品推介
  • 差异化优势清晰明确

Key Quotes

关键引述

April Dunford:
"Positioning is the first thing you need to get right. Everything else flows from it."
On Competitors:
"When you say 'we have no competitors,' customers hear 'there's no demand for what you do.'"
April Dunford：
“定位是你首先要做好的事，其他所有工作都以此为基础。”
关于竞争对手：
“当你说‘我们没有竞争对手’时，客户听到的是‘你的产品没有市场需求’。”