generate-reference-inspired-brand-worlds
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ChineseGenerate Reference-Inspired Brand Worlds
生成参考灵感驱动的品牌场景
Create brand concepts that feel intentionally related to a reference while changing the identity, meaning, subjects, and signature composition. Treat this as an art-direction layer over the available image-generation workflow.
创建与参考视觉存在刻意关联,但在标识、内涵、主体及标志性构图上有所区别的品牌概念。将此视为现有图像生成工作流之上的艺术指导层。
Start correctly
正确启动流程
- Load and inspect every supplied image before prompting.
- Label each input explicitly:
Image 1: primary visual-language reference- when revising an existing result
Image 2: current concept/content anchor
- Use the available image-generation tool. When the built-in skill is available, load it and follow its save, reference, iteration, and validation rules.
imagegen - Treat a style reference as guidance, not an edit target, unless the user asks to preserve specific pixels.
- Keep the reference image out of reusable skill assets unless the user owns it and explicitly authorizes redistribution.
- 在生成提示词前,加载并检查所有提供的图像。
- 明确标记每个输入:
- (图像1:核心视觉语言参考)
Image 1: primary visual-language reference - 当修改现有成果时,标记(图像2:当前概念/内容锚点)
Image 2: current concept/content anchor
- 使用可用的图像生成工具。当内置技能可用时,加载该技能并遵循其保存、参考、迭代及验证规则。
imagegen - 除非用户要求保留特定像素,否则将风格参考视为指导而非编辑目标。
- 除非用户拥有参考图像并明确授权分发,否则请勿将其存入可复用技能资产。
Set the similarity dial
设置相似度调节档(similarity dial)
Use the user's language to choose a target. The numbers communicate intent; they are not measurable similarity scores.
- 30% — distant inspiration: keep only abstract principles such as mood, density, or contrast.
- 50% — recognizable influence: share medium and emotional tone; change palette, composition, subjects, and type system.
- 70% — adjacent brand family: share the reference's composition logic, texture, palette relationships, human presence, and wordmark scale while creating new subjects, actions, arrangement, and letterforms. Default here for “not too different from the inspiration.”
- 85% — close art-direction neighbor: preserve most high-level visual grammar but change at least four signature elements. Do not recreate an exact commercial identity.
If the user says “inspired, not copying,” preserve originality even when they request the 70–85% range.
根据用户的表述选择目标档位。数字仅传达意图,并非可测量的相似度分数。
- **30% — 远距灵感:**仅保留抽象原则,如氛围、密度或对比度。
- **50% — 可识别影响:**共享媒介与情感基调;更改配色、构图、主体及字体系统。
- **70% — 关联品牌体系:**共享参考的构图逻辑、纹理、配色关系、人物呈现及文字标识比例,同时创建新的主体、动作、布局及字体形态。此为“与灵感差别不大”的默认档位。
- **85% — 近似艺术指导邻域:**保留大部分高层视觉规则,但至少更改四个标志性元素。请勿复刻精确的商业标识。
若用户表示“灵感启发,而非复制”,即使要求70–85%的相似度范围,也需确保原创性。
Extract visual DNA
提取视觉基因
Write two short lists before generating.
生成前撰写两个简短列表。
Reusable visual grammar
可复用视觉规则
Capture high-level relationships:
- scene density and depth layers
- palette relationships rather than exact swatches
- print, photographic, painterly, woven, or halftone surface
- lighting and emotional temperature
- type scale, weight, contrast, and placement logic
- amount and role of human presence
- rhythm of organic and architectural forms
捕捉高层关系:
- 场景密度与深度层次
- 配色关系(而非精确色样)
- 印刷、摄影、绘画、编织或半色调表面
- 光线与情感温度
- 字体比例、字重、对比度及布局逻辑
- 人物呈现的数量与作用
- 有机形态与建筑形态的节奏
Protected signature elements
受保护的标志性元素
Do not reproduce:
- exact people, poses, gestures, clothing, or choreography
- exact flower beds, objects, silhouettes, or motif arrangement
- exact foreground-to-background layout or negative-space shape
- source brand name, slogans, logos, or proprietary marks
- distinctive wordmark letterforms
- recognizable pixel-for-pixel composition
When a reference has one famous or unusually distinctive feature, abstract the principle behind it instead of repeating the feature.
请勿复刻:
- 精确的人物、姿势、手势、服装或动作编排
- 精确的花坛、物体、轮廓或图案布局
- 精确的前景-背景布局或负空间形状
- 源品牌名称、标语、标志或专有标识
- 独特的文字标识字体形态
- 可识别的像素级构图
当参考图像包含一个知名或异常独特的特征时,提炼其背后的原则而非重复该特征。
Build a distinct-brand matrix
构建独特品牌矩阵
For a multi-brand set, hold 4–6 constants and vary the brand story.
Shared constants can include:
- aspect ratio
- medium and texture
- palette relationship
- wordmark color, scale, and placement
- scene density
- emotional tone
Vary at least these fields for every brand:
| Field | Requirement |
|---|---|
| Name | New, exact, and legible |
| Meaning | A specific product, mission, or cultural role |
| Environment | A world that expresses the meaning |
| Human ritual | A unique action, not generic posing |
| Signature motif | One memorable brand-specific object or natural system |
The set should read as one art-direction family, not five color swaps and not five unrelated styles.
对于多品牌集合,保留4–6个常量并改变品牌故事。
可共享的常量包括:
- 宽高比
- 媒介与纹理
- 配色关系
- 文字标识的颜色、比例及布局
- 场景密度
- 情感基调
每个品牌至少需更改以下字段:
| 字段 | 要求 |
|---|---|
| 名称 | 全新、精确且清晰可读 |
| 内涵 | 特定的产品、使命或文化定位 |
| 环境 | 能表达该内涵的场景 |
| 人物行为 | 独特的动作,而非通用姿势 |
| 标志性图案 | 一个令人难忘的品牌专属物体或自然系统 |
该集合应呈现为同一艺术指导体系,而非五种配色变体或五种无关风格。
Write one prompt per brand
为每个品牌撰写单独的提示词
Use one image-generation call per distinct brand. Do not request five different concepts as variants of one prompt.
Use this prompt spine:
text
Use case: style-transfer
Asset type: 16:9 landscape brand campaign key visual
Primary request: Create an original identity image for "<NAME>" at approximately <DIAL>% similarity to Image 1's high-level visual grammar.
Input images: Image 1 is the primary visual-language reference; Image 2 is the current concept/content anchor when present.
Brand meaning: <specific meaning and promise>
Scene/backdrop: <new world tied to that meaning>
Subject: <new people, action, and brand ritual>
Style/medium: <reference-adjacent medium and tactile surface>
Composition/framing: <shared composition logic with a materially new arrangement>
Color palette: <relationship to the reference, not exact color sampling>
Text (verbatim): "<NAME>"
Typography: <shared scale/placement logic with original letterforms>; render exactly once.
Constraints: preserve the requested similarity range and brand meaning; original scene; no extra text; no watermark.
Avoid: exact source poses, objects, layout, motif arrangement, marks, slogans, and letterforms.For an unusual name, spell it once in the prompt, for example , then require the normal wordmark exactly once.
M-O-S-S-W-E-F-T每个独特品牌对应一次图像生成调用。请勿将五个不同概念作为单个提示词的变体请求。
使用以下提示词框架:
text
Use case: style-transfer
Asset type: 16:9 landscape brand campaign key visual
Primary request: Create an original identity image for "<NAME>" at approximately <DIAL>% similarity to Image 1's high-level visual grammar.
Input images: Image 1 is the primary visual-language reference; Image 2 is the current concept/content anchor when present.
Brand meaning: <specific meaning and promise>
Scene/backdrop: <new world tied to that meaning>
Subject: <new people, action, and brand ritual>
Style/medium: <reference-adjacent medium and tactile surface>
Composition/framing: <shared composition logic with a materially new arrangement>
Color palette: <relationship to the reference, not exact color sampling>
Text (verbatim): "<NAME>"
Typography: <shared scale/placement logic with original letterforms>; render exactly once.
Constraints: preserve the requested similarity range and brand meaning; original scene; no extra text; no watermark.
Avoid: exact source poses, objects, layout, motif arrangement, marks, slogans, and letterforms.对于特殊名称,在提示词中拼写一次,例如,然后要求准确呈现正常文字标识一次。
M-O-S-S-W-E-F-TRevise without losing the concept
修订时保留核心概念
When the user asks for a closer V2:
- Use the original reference as Image 1.
- Use the current concept as Image 2.
- Preserve the current name and meaning.
- Change only the similarity target and the shared visual grammar.
- Restate all protected signature exclusions.
- Save as a versioned sibling such as ; never overwrite V1 by default.
brand-name-v2.png
Use a targeted instruction such as:
text
Move this concept from roughly 40% to 70% similarity to Image 1's high-level visual grammar. Keep the exact brand name, meaning, and core subject from Image 2. Increase the reference-adjacent scene density, print texture, palette relationship, theatrical staging, and wordmark scale. Create new poses, motifs, spatial arrangement, and letterforms. Do not reproduce the source composition.当用户要求更贴近参考的V2版本时:
- 将原始参考设为Image 1。
- 将当前概念设为Image 2。
- 保留当前名称与内涵。
- 仅更改相似度目标及共享视觉规则。
- 重申所有受保护标志性元素的排除规则。
- 保存为带版本号的同级文件,如;默认情况下切勿覆盖V1版本。
brand-name-v2.png
使用针对性指令,例如:
text
Move this concept from roughly 40% to 70% similarity to Image 1's high-level visual grammar. Keep the exact brand name, meaning, and core subject from Image 2. Increase the reference-adjacent scene density, print texture, palette relationship, theatrical staging, and wordmark scale. Create new poses, motifs, spatial arrangement, and letterforms. Do not reproduce the source composition.Validate every output
验证所有输出内容
Inspect each final image and check:
- exact wordmark spelling and one occurrence only
- no extra copy or accidental marks
- brand meaning is visible without explanation
- shared family resemblance across the set
- requested similarity dial is plausible
- at least four signature elements differ from the reference
- each brand differs from the other variants in meaning, ritual, environment, and motif
- correct aspect ratio and usable resolution
- unique file and non-destructive versioning
If one check fails, iterate with one targeted change and re-inspect. Do not rewrite the entire prompt unless the concept itself is wrong.
检查每张最终图像,确认:
- 文字标识拼写准确且仅出现一次
- 无额外文案或意外标识
- 无需解释即可理解品牌内涵
- 集合内存在共享的体系相似性
- 符合要求的相似度档位
- 与参考图像至少有四个标志性元素不同
- 每个品牌在内涵、行为、环境及图案上与其他变体存在差异
- 宽高比正确且分辨率可用
- 文件唯一且采用非破坏性版本控制
若某一项检查未通过,仅针对该问题进行迭代并重新检查。除非核心概念错误,否则请勿重写整个提示词。
Save and hand off
保存与交付
- Persist every requested final asset in the project workspace.
- Keep generated originals in the image tool's default location and copy selected files into the project.
- Use descriptive filenames such as .
kintra-movement-collective-v2.png - Report the saved paths, generation mode, similarity dial, concise prompt set, validation result, and whether previous versions were preserved.
- Stage and commit only the new skill or generated assets when working in a dirty repository.
- 将所有请求的最终资产存入项目工作区。
- 将生成的原始文件保留在图像工具的默认位置,并将选定文件复制到项目中。
- 使用描述性文件名,如。
kintra-movement-collective-v2.png - 报告保存路径、生成模式、相似度档位、简洁提示词集合、验证结果,以及是否保留了之前的版本。
- 在未提交的仓库中工作时,仅暂存并提交新技能或生成的资产。
Worked examples
示例参考
Read references/example-prompts.md when generating a multi-brand set or a closer-to-reference V2. It contains the MOSSWEFT, KINTRA, NIGHTJAR, TIDETURN, and EMBERHOUSE prompt patterns.
Inspect only when visual comparison helps. Those images demonstrate a 70% adjacent-family result and are examples, not templates to copy.
assets/examples/生成多品牌集合或更贴近参考的V2版本时,请阅读references/example-prompts.md。其中包含MOSSWEFT、KINTRA、NIGHTJAR、TIDETURN及EMBERHOUSE的提示词模板。
仅当视觉对比有帮助时,才查看。这些图像展示了70%关联体系的成果,仅作示例,而非可复制的模板。
assets/examples/