jackyshen-write-wechat-article

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Original

English
🇨🇳

Translation

Chinese

WeChat Article Writer

微信公众号文章撰写工具

Write engaging WeChat Official Account articles that capture attention, provide value, and drive engagement. Output in Markdown—use plain characters for tables (no MD tables) since WeChat editor cannot parse them.
创作具有吸引力的微信公众号文章,抓住读者注意力、提供价值并提升互动性。输出采用Markdown格式——表格请使用纯文本格式(不要用Markdown表格),因为微信编辑器无法解析Markdown表格。

Key Principles

核心原则

  • Pyramid Principle: Main conclusion first, then supporting arguments
  • Engaging hooks: First 60 seconds must grab attention
  • Emotional closing: End with call-to-action and engagement prompt
  • Human tone: Avoid AI-generated patterns and phrasing
  • Reader-focused: Address "you" directly, solve real problems
  • Pyramid Principle:先给出核心结论,再辅以支撑论据
  • 吸睛开篇钩子:开头60秒必须抓住读者注意力
  • 情感化结尾:以行动号召和互动引导收尾
  • 人性化语气:避免AI生成式的模板化表达
  • 以读者为核心:直接称呼「你」,解决实际问题

Article Parameters

文章参数

Define before writing:
ElementOptions
PurposeInform, Inspire, Persuade, Entertain
ToneProfessional, Casual, Inspirational, Humorous
LengthShort: 800-1,200 words, Standard: 1,200-2,000 words
ActionRead, Share, Comment, Follow
撰写前需明确以下要素:
要素可选类型
写作目的告知、启发、说服、娱乐
语气风格专业、随性、励志、幽默
文章篇幅短篇:800-1200字,标准篇:1200-2000字
期望行动阅读、分享、评论、关注

Title Formulas

标题公式

  • Numbered List: "7 Time Management Tips to Add 2 Hours to Your Day"
  • How-to: "How to Run Efficient Meetings? 3 Steps to Cut Time in Half"
  • Contrast: "The Hard Work You're Doing Is Destroying Your Career"
  • Question: "Why You Learn Everything Yet Still Struggle"
  • Story: "From 5K to 50K Monthly: His 3-Year Secret Weapon"
  • Curiosity: "3 Negotiation Tricks Communication Experts Never Tell You"
  • 数字清单式:「7个时间管理技巧,帮你每天多赚2小时」
  • 方法教程式:「如何高效开会?3步帮你砍掉一半时间」
  • 对比反差式:「你正在做的努力,正在毁掉你的职业生涯」
  • 疑问式:「为什么你学了很多,却依然迷茫?」
  • 故事式:「从月入5k到5w:他的3年秘密武器」
  • 好奇式:「沟通专家绝不会告诉你的3个谈判技巧」

Article Structure

文章结构

Opening (10-15%)
├── Hook: Grab attention immediately
├── Bridge: Connect to reader's pain
├── Promise: What they'll gain
└── Preview: Roadmap ahead

Body (70-75%)
├── Point 1: Subheading → Explanation → Example → Action
├── Point 2: Subheading → Explanation → Example → Action
└── Point 3: Subheading → Explanation → Example → Action

Closing (10-15%)
├── Summary: Recap key points
├── CTA: Specific action to take
└── Prompt: Question to drive comments
开头(10-15%)
├── 钩子:立刻抓住注意力
├── 过渡:连接读者痛点
├── 承诺:告知读者能获得什么
└── 预览:提前展示文章脉络

正文(70-75%)
├── 要点1:小标题 → 解释 → 案例 → 行动指引
├── 要点2:小标题 → 解释 → 案例 → 行动指引
└── 要点3:小标题 → 解释 → 案例 → 行动指引

结尾(10-15%)
├── 总结:回顾核心要点
├── 行动号召:明确的行动指令
└── 互动引导:抛出问题促进评论

Hook Techniques

开篇钩子技巧

TypeExample
Direct address"Do you also struggle with..."
Contrarian"Most people get this wrong..."
Story"Last week, my student Wang..."
Stat"80% of people will..."
Question"Why does..."
类型示例
直接对话「你是否也在为……烦恼?」
反向观点「大多数人都搞错了这件事……」
故事引入「上周,我的学生小王……」
数据支撑「80%的人都会……」
疑问引导「为什么……?」

Body Content Guidelines

正文内容指南

Each point should include:
  1. Subheading - Clear, benefit-oriented, parallel structure
  2. Explanation - What and why
  3. Evidence - Data, example, or story
  4. Actionable tip - How to apply
Content principles:
  • Use specific examples, not abstractions
  • Mix data with stories
  • Include "you" to involve reader
  • Break text every 3-4 paragraphs
  • Use emojis for visual interest
  • Highlight key phrases in bold
每个要点需包含:
  1. 小标题 - 清晰、突出价值、结构统一
  2. 解释说明 - 是什么、为什么
  3. 证据支撑 - 数据、案例或故事
  4. 可落地技巧 - 如何应用
内容原则:
  • 使用具体案例,而非抽象概念
  • 数据与故事相结合
  • 文中加入「你」增强读者代入感
  • 每3-4段进行分段
  • 使用表情符号增加视觉趣味
  • 关键内容用粗体突出

Closing Elements

结尾要素

CTA Examples:
  • "Share with friends who need this"
  • "Share your experience in comments"
  • "Follow for daily growth tips"
  • "Like to help others discover this"
Engagement Prompts:
  • Ask a question to encourage comments
  • Create a conversation starter
  • Invite opinion on the topic
行动号召示例: -「分享给有需要的朋友」 -「在评论区分享你的经历」 -「关注我们获取每日成长干货」 -「点赞帮助更多人看到这篇文章」
互动引导示例:
  • 提出问题鼓励读者评论
  • 发起话题讨论
  • 邀请读者发表对主题的看法

Output Format

输出格式

markdown
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markdown
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[Compelling Title]

[引人注目的标题]

Opening

开头

[Hook paragraph - grab attention immediately]
[Bridge - connect to reader's pain]
[Promise and preview - what they'll gain]
[钩子段落 - 立刻抓住注意力]
[过渡段 - 连接读者痛点]
[承诺与预览 - 告知读者能获得什么]

Body

正文

[Benefit-Oriented Subheading 1]

[突出价值的小标题1]

[Explanation with specific examples]
💡 Actionable Tip: [Specific takeaway]
[带有具体案例的解释说明]
💡 可落地技巧: [具体行动要点]

[Benefit-Oriented Subheading 2]

[突出价值的小标题2]

[Explanation with specific examples]
💡 Actionable Tip: [Specific takeaway]
[带有具体案例的解释说明]
💡 可落地技巧: [具体行动要点]

[Benefit-Oriented Subheading 3]

[突出价值的小标题3]

[Explanation with specific examples]
💡 Actionable Tip: [Specific takeaway]
[带有具体案例的解释说明]
💡 可落地技巧: [具体行动要点]

Closing

结尾

[Summary of key points in fresh words]
[Call to action - specific, immediate]

💬 Discussion [Question to prompt comments]

Author: [Name] Source: [Account Name]
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[用全新表述总结核心要点]
[行动号召 - 具体、可立即执行]

💬 互动讨论 [抛出问题引导评论]

作者:[姓名] 来源:[公众号名称]
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Common Article Types

常见文章类型

TypeStructureTone
How-toProblem → Solution Steps → ExamplesHelpful, practical
ListicleIntro → X Tips → ConclusionScannable, concise
Story-DrivenStory → Insight → ApplicationEngaging, emotional
OpinionProvocative → Arguments → EvidenceAuthoritative
Case StudyBackground → Challenge → Solution → ResultsAnalytical
类型结构语气
教程类问题 → 解决方案步骤 → 案例实用、有帮助
清单类引言 → X个技巧 → 结论易读、简洁
故事驱动类故事 → 洞察 → 应用有吸引力、有情感
观点类争议性观点 → 论据 → 证据权威
案例研究类背景 → 挑战 → 解决方案 → 结果分析性

Writing Tips

写作技巧

Engagement:
  • Speak directly to "you"
  • Ask rhetorical questions
  • Create emotional resonance
  • Use specific details
Readability:
  • Write conversationally
  • Avoid jargon
  • Use simple words
  • Short sentences and paragraphs
Sharing Triggers:
  • Include surprising insights
  • Create "a-ha!" moments
  • Make reader look smart sharing it
  • Provide practical tips
互动性提升:
  • 直接称呼「你」
  • 使用反问句
  • 营造情感共鸣
  • 加入具体细节
可读性提升:
  • 采用口语化表达
  • 避免专业术语
  • 使用简单词汇
  • 短句、短段落
分享触发点:
  • 包含令人惊讶的洞察
  • 制造「恍然大悟」的时刻
  • 让读者分享后显得有见识
  • 提供实用技巧

Common Mistakes

常见误区

AvoidDo Instead
Generic filler openingStart with attention-grabbing hook
Bury main point at endState core message upfront
Long paragraphsKeep paragraphs 1-3 sentences
Abstract conceptsUse specific examples
No call to actionEnd with clear CTA
Pure informationInclude actionable takeaways
避免做法正确做法
泛泛而谈的开篇以吸睛钩子开头
核心观点放在文末开篇就点明核心信息
冗长段落段落控制在1-3句
抽象概念使用具体案例
无行动号召结尾加入明确的行动指令
纯信息输出加入可落地的行动要点

Integration

整合建议

Reference `jackyshen-list-methods** skill for:
  • Pyramid Principle structure
  • NLP language patterns
  • ORID reflective questions
如需以下内容,可参考
jackyshen-list-methods**
技能:
  • Pyramid Principle结构
  • NLP语言模式
  • ORID反思式问题