utm-builder

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UTM Builder

UTM 链接生成器

Generate consistent, well-organized UTM tracking links for marketing campaigns.

为营销活动创建统一、规范的UTM追踪链接。

UTM Parameters

UTM 参数

Parameter	Required	Purpose	Example
`utm_source`	Yes	Traffic source	google, linkedin, newsletter
`utm_medium`	Yes	Marketing medium	cpc, email, social, organic
`utm_campaign`	Yes	Campaign name	spring-sale-2025
`utm_term`	No	Paid search keywords	project+management
`utm_content`	No	Differentiate variants	cta-button, hero-image

参数	是否必填	用途	示例
`utm_source`	是	流量来源	google, linkedin, newsletter
`utm_medium`	是	营销渠道类型	cpc, email, social, organic
`utm_campaign`	是	活动名称	spring-sale-2025
`utm_term`	否	付费搜索关键词	project+management
`utm_content`	否	区分不同变体	cta-button, hero-image

Naming Conventions

命名规范

Recommended Format

Source Values (lowercase, no spaces)

来源值（小写，无空格）

Paid:
  - google
  - linkedin
  - meta (facebook + instagram)
  - tiktok
  - twitter
  - bing

Organic Social:
  - linkedin-organic
  - twitter-organic
  - facebook-organic

Email:
  - mailchimp
  - hubspot
  - sendgrid
  - newsletter

Referral:
  - partner-{name}
  - affiliate-{name}
  - referral

付费渠道:
  - google
  - linkedin
  - meta (facebook + instagram)
  - tiktok
  - twitter
  - bing

自然社交:
  - linkedin-organic
  - twitter-organic
  - facebook-organic

邮件:
  - mailchimp
  - hubspot
  - sendgrid
  - newsletter

推荐:
  - partner-{name}
  - affiliate-{name}
  - referral

Medium Values

渠道类型值

Paid:
  - cpc (cost per click)
  - cpm (cost per impression)
  - display
  - video
  - retargeting

Organic:
  - organic
  - social
  - referral

Direct:
  - email
  - sms
  - push

Content:
  - blog
  - pr
  - podcast
  - webinar

付费:
  - cpc (按点击付费)
  - cpm (按展示付费)
  - display (展示广告)
  - video (视频广告)
  - retargeting (再营销)

自然:
  - organic (自然搜索)
  - social (自然社交)
  - referral (推荐)

直接触达:
  - email (邮件)
  - sms (短信)
  - push (推送通知)

内容营销:
  - blog (博客)
  - pr (公关)
  - podcast (播客)
  - webinar (线上研讨会)

Campaign Naming

活动命名

Format: {date}-{name}-{segment}

Examples:
  - 2025-03-spring-promo
  - 2025-q1-product-launch
  - 2025-04-webinar-ai-trends
  - 2025-03-ebook-marketing-guide
  - evergreen-demo-request

格式: {日期}-{活动名称}-{受众细分}

示例:
  - 2025-03-spring-promo
  - 2025-q1-product-launch
  - 2025-04-webinar-ai-trends
  - 2025-03-ebook-marketing-guide
  - evergreen-demo-request

How to Use

使用方法

Single URL

单个URL生成

Create a UTM link for:
URL: https://example.com/pricing
Campaign: Spring promotion on LinkedIn

Output:

https://example.com/pricing?utm_source=linkedin&utm_medium=cpc&utm_campaign=2025-03-spring-promo

为以下内容创建UTM链接:
URL: https://example.com/pricing
活动: LinkedIn春季促销活动

输出:

https://example.com/pricing?utm_source=linkedin&utm_medium=cpc&utm_campaign=2025-03-spring-promo

Bulk Generation

批量生成

Create UTM links for a multi-channel campaign:
URL: https://example.com/demo
Campaign: Q2 Product Launch

Channels:
- Google Search Ads
- LinkedIn Sponsored Content
- Email newsletter
- Twitter organic post

Output:

═══════════════════════════════════════════════════════════════
CAMPAIGN: Q2 Product Launch
BASE URL: https://example.com/demo
DATE: 2025-Q2
═══════════════════════════════════════════════════════════════

GOOGLE SEARCH ADS:
──────────────────────────────────────────────────────────────
https://example.com/demo?utm_source=google&utm_medium=cpc&utm_campaign=2025-q2-product-launch&utm_term={keyword}

Use {keyword} placeholder for dynamic keyword insertion.

LINKEDIN SPONSORED:
──────────────────────────────────────────────────────────────
Variant A (Image):
https://example.com/demo?utm_source=linkedin&utm_medium=cpc&utm_campaign=2025-q2-product-launch&utm_content=image-a

Variant B (Video):
https://example.com/demo?utm_source=linkedin&utm_medium=cpc&utm_campaign=2025-q2-product-launch&utm_content=video-b

EMAIL NEWSLETTER:
──────────────────────────────────────────────────────────────
Header CTA:
https://example.com/demo?utm_source=newsletter&utm_medium=email&utm_campaign=2025-q2-product-launch&utm_content=header-cta

Footer CTA:
https://example.com/demo?utm_source=newsletter&utm_medium=email&utm_campaign=2025-q2-product-launch&utm_content=footer-cta

TWITTER ORGANIC:
──────────────────────────────────────────────────────────────
https://example.com/demo?utm_source=twitter-organic&utm_medium=social&utm_campaign=2025-q2-product-launch

═══════════════════════════════════════════════════════════════
TRACKING SPREADSHEET
═══════════════════════════════════════════════════════════════
| Channel | Source | Medium | Campaign | Content | Full URL |
|---------|--------|--------|----------|---------|----------|
| Google | google | cpc | 2025-q2-product-launch | - | [url] |
| LinkedIn | linkedin | cpc | 2025-q2-product-launch | image-a | [url] |
| LinkedIn | linkedin | cpc | 2025-q2-product-launch | video-b | [url] |
| Email | newsletter | email | 2025-q2-product-launch | header-cta | [url] |
| Email | newsletter | email | 2025-q2-product-launch | footer-cta | [url] |
| Twitter | twitter-organic | social | 2025-q2-product-launch | - | [url] |

为多渠道活动创建UTM链接:
URL: https://example.com/demo
活动: Q2产品发布

渠道:
- Google搜索广告
- LinkedIn赞助内容
- 邮件通讯
- Twitter自然帖文

输出:

═══════════════════════════════════════════════════════════════
活动: Q2产品发布
基础URL: https://example.com/demo
日期: 2025-Q2
═══════════════════════════════════════════════════════════════

Google搜索广告:
──────────────────────────────────────────────────────────────
https://example.com/demo?utm_source=google&utm_medium=cpc&utm_campaign=2025-q2-product-launch&utm_term={keyword}

使用{keyword}占位符实现动态关键词插入。

LinkedIn赞助内容:
──────────────────────────────────────────────────────────────
变体A (图片广告):
https://example.com/demo?utm_source=linkedin&utm_medium=cpc&utm_campaign=2025-q2-product-launch&utm_content=image-a

变体B (视频广告):
https://example.com/demo?utm_source=linkedin&utm_medium=cpc&utm_campaign=2025-q2-product-launch&utm_content=video-b

邮件通讯:
──────────────────────────────────────────────────────────────
头部CTA:
https://example.com/demo?utm_source=newsletter&utm_medium=email&utm_campaign=2025-q2-product-launch&utm_content=header-cta

底部CTA:
https://example.com/demo?utm_source=newsletter&utm_medium=email&utm_campaign=2025-q2-product-launch&utm_content=footer-cta

Twitter自然帖文:
──────────────────────────────────────────────────────────────
https://example.com/demo?utm_source=twitter-organic&utm_medium=social&utm_campaign=2025-q2-product-launch

═══════════════════════════════════════════════════════════════
追踪表格
═══════════════════════════════════════════════════════════════
| 渠道 | 来源 | 渠道类型 | 活动 | 内容变体 | 完整URL |
|---------|--------|--------|----------|---------|----------|
| Google | google | cpc | 2025-q2-product-launch | - | [url] |
| LinkedIn | linkedin | cpc | 2025-q2-product-launch | image-a | [url] |
| LinkedIn | linkedin | cpc | 2025-q2-product-launch | video-b | [url] |
| 邮件 | newsletter | email | 2025-q2-product-launch | header-cta | [url] |
| 邮件 | newsletter | email | 2025-q2-product-launch | footer-cta | [url] |
| Twitter | twitter-organic | social | 2025-q2-product-launch | - | [url] |

A/B Test Links

A/B测试链接

Create UTM links for A/B testing two landing pages:
URL A: https://example.com/landing-v1
URL B: https://example.com/landing-v2
Campaign: Homepage redesign test
Channel: Google Ads

Output:

VARIANT A (Control):
https://example.com/landing-v1?utm_source=google&utm_medium=cpc&utm_campaign=2025-03-homepage-test&utm_content=control-v1

VARIANT B (Treatment):
https://example.com/landing-v2?utm_source=google&utm_medium=cpc&utm_campaign=2025-03-homepage-test&utm_content=treatment-v2

TRACKING NOTE:
Compare conversion rates in Google Analytics:
Acquisition → Traffic Acquisition → Filter by utm_content

为两个着陆页的A/B测试创建UTM链接:
URL A: https://example.com/landing-v1
URL B: https://example.com/landing-v2
活动: 首页改版测试
渠道: Google广告

输出:

变体A (对照组):
https://example.com/landing-v1?utm_source=google&utm_medium=cpc&utm_campaign=2025-03-homepage-test&utm_content=control-v1

变体B (测试组):
https://example.com/landing-v2?utm_source=google&utm_medium=cpc&utm_campaign=2025-03-homepage-test&utm_content=treatment-v2

追踪说明:
在Google Analytics中对比转化率:
获取 → 流量获取 → 按utm_content筛选

Platform-Specific Tips

平台专属技巧

Google Ads

Use ValueTrack parameters for dynamic insertion:
- {keyword} - Search keyword
- {matchtype} - Match type (e, p, b)
- {device} - Device (m, t, c)
- {adposition} - Ad position

Example:
?utm_source=google&utm_medium=cpc&utm_campaign=brand&utm_term={keyword}&utm_content={adposition}

使用ValueTrack参数实现动态插入:
- {keyword} - 搜索关键词
- {matchtype} - 匹配类型 (e, p, b)
- {device} - 设备类型 (m, t, c)
- {adposition} - 广告位置

示例:
?utm_source=google&utm_medium=cpc&utm_campaign=brand&utm_term={keyword}&utm_content={adposition}

LinkedIn Ads

Use LinkedIn macros:
- {{CAMPAIGN_NAME}}
- {{CREATIVE_NAME}}
- {{CAMPAIGN_GROUP_NAME}}

Note: LinkedIn auto-appends some tracking; combine carefully.

使用LinkedIn宏:
- {{CAMPAIGN_NAME}}
- {{CREATIVE_NAME}}
- {{CAMPAIGN_GROUP_NAME}}

注意: LinkedIn会自动附加部分追踪参数；需谨慎组合使用。

Meta (Facebook/Instagram)

Use URL parameters in ad setup:
- {{ad.name}}
- {{adset.name}}
- {{campaign.name}}

Example:
?utm_source=meta&utm_medium=cpc&utm_campaign={{campaign.name}}&utm_content={{ad.name}}

在广告设置中使用URL参数:
- {{ad.name}}
- {{adset.name}}
- {{campaign.name}}

示例:
?utm_source=meta&utm_medium=cpc&utm_campaign={{campaign.name}}&utm_content={{ad.name}}

HubSpot Integration

HubSpot集成

HubSpot auto-recognizes UTM parameters.
Ensure consistency with HubSpot campaign naming.

Best practice:
- Create HubSpot campaign first
- Use exact campaign name in utm_campaign
- Tag all assets (emails, pages, ads) with same campaign

HubSpot可自动识别UTM参数。
确保与HubSpot的活动命名保持一致。

最佳实践:
- 先在HubSpot中创建活动
- 在utm_campaign中使用完全一致的活动名称
- 为所有资产(邮件、页面、广告)标记相同的活动名称

Short URL Integration

短链接集成

For social media, use URL shorteners that preserve UTM:

Bitly - Tracks clicks, preserves UTMs
Rebrandly - Custom branded domains
Short.io - Team features

Example workflow:

Generate full UTM URL
Shorten with Bitly
Use short URL in social posts
UTMs still tracked in Google Analytics

针对社交媒体场景，使用可保留UTM参数的短链接工具:

Bitly - 追踪点击量，保留UTM参数
Rebrandly - 支持自定义品牌域名
Short.io - 具备团队协作功能

示例流程:

生成完整UTM URL
使用Bitly缩短链接
在社交帖文中使用短链接
UTM参数仍会在Google Analytics中被追踪

Common Mistakes to Avoid

需避免的常见错误

Mistake	Problem	Solution
Inconsistent capitalization	Creates duplicate campaigns in GA	Always use lowercase
Spaces in parameters	Breaks URL	Use hyphens or underscores
Missing utm_medium	Poor channel attribution	Always include medium
Generic campaign names	Hard to analyze	Use date + descriptive name
Not documenting	Lost tracking context	Maintain spreadsheet
Duplicate utm_source	Confusion in reporting	Standardize naming

错误	问题	解决方案
大小写不一致	在GA中创建重复的活动条目	始终使用小写
参数中包含空格	导致URL失效	使用连字符或下划线替代
缺少utm_medium	渠道归因不准确	始终包含渠道类型参数
活动名称过于笼统	难以开展分析	使用日期+描述性名称的格式
未做文档记录	丢失追踪上下文	维护追踪表格
utm_source重复命名	导致报告混淆	统一命名规范

UTM Audit

UTM 审计

Checklist

检查清单

Analytics Verification

分析平台验证

After launching, verify in GA4:

Go to Reports → Acquisition → Traffic acquisition
Add secondary dimension: Session source/medium
Filter by campaign name
Confirm data is populating correctly

活动上线后，在GA4中验证:

进入报告 → 获取 → 流量获取
添加二级维度: 会话来源/渠道
按活动名称筛选
确认数据已正确统计

Template Library

模板库

Email Campaigns

邮件活动

Newsletter:
?utm_source=newsletter&utm_medium=email&utm_campaign={date}-{topic}&utm_content={position}

Drip Sequence:
?utm_source=hubspot&utm_medium=email&utm_campaign={sequence-name}&utm_content=email-{number}

Transactional:
?utm_source=transactional&utm_medium=email&utm_campaign=order-confirmation

邮件通讯:
?utm_source=newsletter&utm_medium=email&utm_campaign={date}-{topic}&utm_content={position}

Drip序列邮件:
?utm_source=hubspot&utm_medium=email&utm_campaign={sequence-name}&utm_content=email-{number}

事务性邮件:
?utm_source=transactional&utm_medium=email&utm_campaign=order-confirmation

Social Media

社交媒体

Organic Post:
?utm_source={platform}-organic&utm_medium=social&utm_campaign={date}-{topic}

Paid Social:
?utm_source={platform}&utm_medium=cpc&utm_campaign={date}-{campaign}&utm_content={creative-name}

自然帖文:
?utm_source={platform}-organic&utm_medium=social&utm_campaign={date}-{topic}

付费社交广告:
?utm_source={platform}&utm_medium=cpc&utm_campaign={date}-{campaign}&utm_content={creative-name}

Content Marketing

内容营销

Blog Post:
?utm_source=blog&utm_medium=organic&utm_campaign={post-slug}

Guest Post:
?utm_source={publication}&utm_medium=referral&utm_campaign=guest-post-{date}

Podcast:
?utm_source={podcast-name}&utm_medium=podcast&utm_campaign={episode}

博客文章:
?utm_source=blog&utm_medium=organic&utm_campaign={post-slug}

客座文章:
?utm_source={publication}&utm_medium=referral&utm_campaign=guest-post-{date}

播客:
?utm_source={podcast-name}&utm_medium=podcast&utm_campaign={episode}

Partnerships

合作伙伴营销

Co-Marketing:
?utm_source=partner-{name}&utm_medium=referral&utm_campaign={joint-campaign}

Affiliate:
?utm_source=affiliate-{name}&utm_medium=referral&utm_campaign=affiliate-program

联合营销:
?utm_source=partner-{name}&utm_medium=referral&utm_campaign={joint-campaign}

联盟营销:
?utm_source=affiliate-{name}&utm_medium=referral&utm_campaign=affiliate-program

Integration

集成工具

Works well with:

analytics-interpretation - Analyze UTM performance
marketing-demand-acquisition - Track paid campaign ROI
social-media-analyzer - Measure social campaign results
email-template-generator - Add tracking to email campaigns

可与以下工具协同使用:

analytics-interpretation - 分析UTM追踪数据表现
marketing-demand-acquisition - 追踪付费活动ROI
social-media-analyzer - 衡量社交活动效果
email-template-generator - 为邮件活动添加追踪参数

utm-builder

Original

Translation

UTM Builder

UTM 链接生成器

UTM Parameters

UTM 参数

Naming Conventions

命名规范

Recommended Format

推荐格式

Source Values (lowercase, no spaces)

来源值（小写，无空格）

Medium Values

渠道类型值

Campaign Naming

活动命名

How to Use

使用方法

Single URL

单个URL生成

Bulk Generation

批量生成

A/B Test Links

A/B测试链接

Platform-Specific Tips

平台专属技巧

Google Ads

Google Ads

LinkedIn Ads

LinkedIn Ads

Meta (Facebook/Instagram)

Meta (Facebook/Instagram)

HubSpot Integration

HubSpot集成

Short URL Integration

短链接集成

Common Mistakes to Avoid

需避免的常见错误

UTM Audit

UTM 审计

Checklist

检查清单

Analytics Verification

分析平台验证

Template Library

模板库

Email Campaigns

邮件活动

Social Media

社交媒体

Content Marketing

内容营销

Partnerships

合作伙伴营销

Integration

集成工具