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SEO & AEO Strategy

SEO & AEO策略

Traditional SEO gets pages ranked. AI search optimization (AEO/GEO) gets content cited. This skill covers both.
SEO  → Rank in traditional search results (blue links)
AEO  → Appear in featured snippets, AI Overviews, voice answers
GEO  → Get cited in generative AI responses (ChatGPT, Claude, Perplexity)
2025 reality: AI Overviews appear in ~47% of Google searches. 58% of queries end without a click. Optimize for citation, not just ranking.
传统SEO帮助页面获得排名，AI搜索优化（AEO/GEO）则让内容被引用。本技能涵盖这两方面内容。
SEO  → 在传统搜索结果（蓝色链接）中获得排名
AEO  → 出现在特色摘要、AI概览、语音回答中
GEO  → 在生成式AI回复（ChatGPT、Claude、Perplexity）中被引用
2025年现状： 约47%的谷歌搜索结果中会出现AI概览，58%的搜索查询在无点击的情况下就已完成。请优化内容以获得引用，而非仅追求排名。

Initial Assessment

初始评估

Check for 
.claude/product-marketing-context.md
or 
.agents/product-marketing-context.md
first. Use existing context; only ask for what's missing.
Before auditing, understand:
  1. Site context — Type (SaaS, e-commerce, blog), primary SEO goal, priority keywords/topics
  2. Current state — Known issues, organic traffic level, recent changes or migrations
  3. AI visibility — Does the brand appear in AI-generated answers today? Checked ChatGPT, Perplexity, Google AI Overviews?
  4. Scope — Full site vs. specific pages? Technical + on-page + AI, or one focus area?
首先检查是否存在
.claude/product-marketing-context.md
或
.agents/product-marketing-context.md
文件。优先使用现有上下文，仅询问缺失的信息。
进行审计前，需了解以下内容：
  1. 网站背景 — 类型（SaaS、电商、博客）、核心SEO目标、重点关键词/主题
  2. 当前状态 — 已知问题、自然流量水平、近期变更或迁移情况
  3. AI可见性 — 品牌目前是否出现在AI生成的回答中？是否检查过ChatGPT、Perplexity、谷歌AI概览？
  4. 审计范围 — 全网站还是特定页面？是否涵盖技术、页面及AI优化，还是仅聚焦某一领域？

Technical SEO

技术SEO

Crawlability

可抓取性

CheckWhat to Verify
robots.txtNo unintentional blocks, sitemap referenced, AI crawlers allowed
XML SitemapExists, submitted to Search Console, canonical URLs only, < 50K URLs
Site architectureImportant pages within 3 clicks, logical hierarchy, no orphan pages
Crawl budgetParameterized URLs controlled, faceted nav handled, no session IDs in URLs
检查项验证内容
robots.txt无意外拦截、已引用站点地图、允许AI爬虫访问
XML站点地图已存在、已提交至Search Console、仅包含规范URL、URL数量少于5万
网站架构重要页面可在3次点击内到达、层级逻辑清晰、无孤立页面
抓取预算已控制参数化URL、已处理分面导航、URL中无会话ID

Indexation

可索引性

  • site:domain.com
    check vs. Search Console coverage report
  • Verify no 
    noindex
    on important pages
  • Check canonical tags (self-referencing on unique pages, HTTP→HTTPS, www consistency)
  • Identify redirect chains/loops, soft 404s, duplicate content
  • 通过
    site:domain.com
    查询与Search Console覆盖报告对比
  • 验证重要页面未设置
    noindex
    标签
  • 检查规范标签（唯一页面需自引用、HTTP→HTTPS跳转、www一致性）
  • 识别重定向链/循环、软404、重复内容

Core Web Vitals & Speed

核心网页指标与速度

MetricTargetTool
LCP (Largest Contentful Paint)< 2.5sPageSpeed Insights
INP (Interaction to Next Paint)< 200msChrome DevTools
CLS (Cumulative Layout Shift)< 0.1WebPageTest
TTFB (Time to First Byte)< 800msSearch Console
指标目标值工具
LCP（最大内容绘制）< 2.5秒PageSpeed Insights
INP（交互到下一次绘制）< 200毫秒Chrome DevTools
CLS（累积布局偏移）< 0.1WebPageTest
TTFB（首字节时间）< 800毫秒Search Console

Mobile & Security

移动端与安全性

  • Responsive design (not separate m. site), viewport configured, adequate tap targets (48px min)
  • HTTPS across entire site, valid SSL, no mixed content, HSTS header
  • 响应式设计（非独立m.站点）、已配置视口、点击目标尺寸充足（最小48px）
  • 全站启用HTTPS、SSL证书有效、无混合内容、已设置HSTS头

URL Structure

URL结构

  • Lowercase, hyphen-separated, < 75 characters
  • Include target keywords naturally, avoid unnecessary parameters
  • 小写、连字符分隔、长度少于75字符
  • 自然融入目标关键词、避免不必要的参数

On-Page SEO

页面SEO

Title Tags

标题标签

  • 50–60 characters, primary keyword near beginning
  • Unique per page, brand name at end (unless homepage)
  • Compelling and click-worthy
  • 长度50–60字符，核心关键词靠近开头
  • 每页唯一，品牌名置于末尾（首页除外）
  • 具备吸引力与点击价值

Meta Descriptions

元描述

  • 150–160 characters, include primary keyword
  • Clear value proposition with call-to-action, unique per page
  • 长度150–160字符，包含核心关键词
  • 清晰传达价值主张并附带行动号召，每页唯一

Heading Structure

标题层级结构

  • Single 
    <h1>
    per page containing primary keyword
  • Logical hierarchy (H1 → H2 → H3), no skipped levels
  • Descriptive headings (not generic), include keywords naturally
  • 每页仅含一个
    <h1>
    标签，且包含核心关键词
  • 层级逻辑清晰（H1 → H2 → H3），无层级跳跃
  • 标题具描述性（非通用），自然融入关键词

Image SEO

图片SEO

  • Descriptive filenames with keywords, alt text on all images
  • Compressed, modern formats (WebP/AVIF), lazy load below-fold
  • Responsive images with 
    width
    /
    height
    attributes
  • 文件名具描述性并包含关键词，所有图片添加alt文本
  • 已压缩、采用现代格式（WebP/AVIF），下方图片启用懒加载
  • 响应式图片，包含
    width
    /
    height
    属性

Internal Linking

内部链接

  • Descriptive anchor text with keywords (not "click here")
  • Important pages well-linked, no broken internal links
  • Breadcrumb navigation for hierarchy
  • 锚文本具描述性并包含关键词（避免使用“点击这里”）
  • 重要页面获得充足链接，无无效内部链接
  • 面包屑导航以明确层级

Content Quality (E-E-A-T)

内容质量（E-E-A-T）

SignalImplementation
ExperienceFirst-hand accounts, case studies, original data
ExpertiseAuthor credentials visible, accurate detailed information
AuthoritativenessCited by others, industry credentials, recognized in space
TrustworthinessTransparent sourcing, contact info, privacy policy, HTTPS
信号实施要点
经验（Experience）第一手案例、研究报告、原创数据
专业度（Expertise）作者资质可见、信息准确详实
权威度（Authoritativeness）被其他来源引用、具备行业资质、在领域内获得认可
可信度（Trustworthiness）来源透明、包含联系信息、隐私政策、启用HTTPS

AI Search Optimization (AEO/GEO)

AI搜索优化（AEO/GEO）

How AI Search Platforms Select Sources

AI搜索平台如何选择来源

PlatformSource SelectionKey Factor
Google AI OverviewsStrong correlation with traditional rankingsTop 5 organic positions favored
ChatGPTWider range, not just top-rankedBranded domain authority, recency
PerplexityAlways cites with linksAuthoritative, recent, well-structured
GeminiGoogle index + Knowledge GraphE-E-A-T signals, structured data
CopilotBing indexMicrosoft ecosystem (LinkedIn, GitHub)
ClaudeBrave SearchFactual density, structural clarity
For detailed platform-specific ranking factors, see references/platform-ranking-factors.md and references/platform-algorithms.md.
平台来源选择逻辑关键因素
谷歌AI概览与传统排名高度相关优先选择自然排名前5的页面
ChatGPT范围更广，不仅限于高排名页面品牌域名权威度、内容时效性
Perplexity始终附带链接引用权威、时效性强、结构清晰
Gemini谷歌索引+知识图谱E-E-A-T信号、结构化数据
Copilot必应索引微软生态（LinkedIn、GitHub）
ClaudeBrave搜索事实密度、结构清晰度
如需了解各平台具体排名因素，请查看references/platform-ranking-factors.md与references/platform-algorithms.md。

The Three Pillars

三大核心支柱

1. Structure — Make content extractable
AI systems extract passages, not pages. Every key claim should work standalone.
  • Lead every section with a direct answer (don't bury it)
  • Keep key answer passages to 40–60 words (optimal for snippet extraction)
  • Use H2/H3 headings that match how people phrase queries
  • Tables beat prose for comparisons; numbered lists beat paragraphs for processes
Inverted pyramid pattern:
┌──────────────────────────────────┐
│  DIRECT ANSWER (1-2 sentences)   │ ← AI extracts this first
├──────────────────────────────────┤
│  KEY FACTS & CONTEXT             │ ← Supporting bullets/data
├──────────────────────────────────┤
│  DETAILED EXPLANATION            │ ← Background, examples
└──────────────────────────────────┘
2. Authority — Make content citable
The Princeton GEO research (KDD 2024) ranked 9 optimization methods:
MethodVisibility BoostHow to Apply
Cite sources+40%Add authoritative references with links
Add statistics+37%Include specific numbers with sources
Add quotations+30%Expert quotes with name and title
Authoritative tone+25%Write with demonstrated expertise
Improve clarity+20%Simplify complex concepts
Technical terms+18%Use domain-specific terminology
Unique vocabulary+15%Increase word diversity
Fluency optimization+15–30%Improve readability and flow
Keyword stuffing-10%Actively hurts AI visibility
Best combination: Fluency + Statistics = maximum boost. Low-ranking sites benefit even more — up to 115% visibility increase with citations.
For detailed GEO research, see references/geo-research.md.
3. Presence — Be where AI looks
AI systems cite where you appear, not just your site:
  • Wikipedia mentions (7.8% of all ChatGPT citations)
  • Reddit discussions, YouTube content, Quora answers
  • Review sites (G2, Capterra, TrustRadius for B2B SaaS)
  • Industry publications and guest posts
1. 结构化——让内容可被提取
AI系统提取的是段落而非整页内容。每个核心观点应可独立成立。
  • 每个段落开头直接给出答案（避免隐藏）
  • 核心回答段落控制在40–60词（最适合摘要提取）
  • 使用与用户提问方式匹配的H2/H3标题
  • 对比类内容用表格优于散文，流程类内容用编号列表优于段落
倒金字塔结构：
┌──────────────────────────────────┐
│ 直接答案（1-2句话）               │ ← AI优先提取此部分
├──────────────────────────────────┤
│ 关键事实与背景信息                │ ← 支持性要点/数据
├──────────────────────────────────┤
│ 详细解释                          │ ← 背景信息、案例
└──────────────────────────────────┘
2. 权威性——让内容可被引用
普林斯顿大学2024年KDD会议的GEO研究列出了9种优化方法及其效果：
方法可见性提升幅度实施方式
引用来源+40%添加权威参考链接
加入统计数据+37%包含带来源的具体数字
加入引用内容+30%专家引用需包含姓名与头衔
权威语气+25%以专业视角撰写内容
提升清晰度+20%简化复杂概念
使用专业术语+18%使用领域特定术语
独特词汇+15%增加词汇多样性
流畅度优化+15–30%提升可读性与流畅度
关键词堆砌-10%会严重损害AI可见性
最佳组合： 流畅度优化+统计数据=最大提升效果。低排名网站获益更显著——添加引用后可见性可提升高达115%。
如需了解GEO研究详情，请查看references/geo-research.md。
3. 曝光度——出现在AI关注的渠道
AI系统会引用你出现的所有渠道，而非仅你的官网：
  • 维基百科提及（占ChatGPT所有引用的7.8%）
  • Reddit讨论、YouTube内容、Quora回答
  • 评论网站（B2B SaaS可关注G2、Capterra、TrustRadius）
  • 行业出版物与客座文章

Semantic Triples (Key AEO Technique)

语义三元组（核心AEO技术）

Compact, unambiguous facts AI can't misread. Pattern: 
[Subject]
[specific verb]
[concrete object]
.
✅ "HubSpot CRM syncs contact and company data."
✅ "Lead Scoring assigns priority based on engagement."
❌ "The system helps with various tasks."
❌ "It can do many things for users."
简洁、无歧义的事实，AI不会误读。格式：
[主体]
[特定动词]
[具体对象]
。
✅ "HubSpot CRM同步联系人和公司数据。"
✅ "线索评分根据互动情况分配优先级。"
❌ "该系统可帮助完成各类任务。"
❌ "它可为用户完成多项工作。"

AI Crawler Configuration

AI爬虫配置

Ensure robots.txt allows AI crawlers:
User-agent: GPTBot          # OpenAI
Allow: /
User-agent: ChatGPT-User    # ChatGPT browsing
Allow: /
User-agent: PerplexityBot   # Perplexity
Allow: /
User-agent: ClaudeBot        # Anthropic
Allow: /
User-agent: Google-Extended  # Gemini/AI Overviews
Allow: /
See references/ai-crawlers.md for full configuration.
确保robots.txt允许AI爬虫访问：
User-agent: GPTBot          # OpenAI
Allow: /
User-agent: ChatGPT-User    # ChatGPT浏览功能
Allow: /
User-agent: PerplexityBot   # Perplexity
Allow: /
User-agent: ClaudeBot        # Anthropic
Allow: /
User-agent: Google-Extended  # Gemini/AI概览
Allow: /
完整配置请查看references/ai-crawlers.md。

Structured Data for Search & AI

面向搜索与AI的结构化数据

Schema markup improves AI visibility by 30–40%. Priority types:
Content TypeSchemaCitation Impact
FAQs
FAQPage
2.5x inclusion
Articles/Blog
Article
+ Author		2.2x citations
Organization
Organization
2.8x citations
How-to content
HowTo
Step extraction
Products
Product
Pricing/features
Reviews
AggregateRating
Trust signals
Breadcrumbs
BreadcrumbList
Navigation context
For full JSON-LD templates, see references/schema-templates.md and references/schema-for-ai.md.
Validate at Google Rich Results Test and Schema.org Validator.
Schema标记可将AI可见性提升30–40%。优先使用以下类型：
内容类型Schema类型引用提升效果
常见问题
FAQPage
2.5倍纳入率
文章/博客
Article
+ Author		2.2倍引用率
企业
Organization
2.8倍引用率
教程类内容
HowTo
步骤提取
产品
Product
价格/功能展示
评论
AggregateRating
信任信号
面包屑
BreadcrumbList
导航上下文
完整JSON-LD模板请查看references/schema-templates.md与references/schema-for-ai.md。
请在Google Rich Results Test与Schema.org Validator验证标记有效性。

Content Types That Get Cited Most

最易被引用的内容类型

Content TypeAI Citation ShareWhy AI Cites It
Comparison articles~33%Structured, balanced, high-intent
Definitive guides~15%Comprehensive, authoritative
Original research/data~12%Unique, citable statistics
Best-of/listicles~10%Clear structure, entity-rich
Product pages~10%Specific extractable details
How-to guides~8%Step-by-step structure
Underperformers: Generic blog posts without structure, thin product pages, gated content, undated content, PDF-only content.
For content templates and patterns, see references/content-patterns.md and references/content-templates.md.
内容类型AI引用占比被AI引用的原因
对比类文章~33%结构清晰、内容平衡、搜索意图明确
权威指南~15%内容全面、具备权威性
原创研究/数据~12%独特、可被引用的统计数据
最佳榜单类~10%结构清晰、实体信息丰富
产品页面~10%具体可提取的细节
教程指南~8%步骤化结构
表现不佳的内容类型： 无结构的通用博客文章、内容单薄的产品页面、 gated内容、未标注日期的内容、仅PDF格式的内容。
内容模板与模式请查看references/content-patterns.md与references/content-templates.md。

AEO Measurement

AEO效果衡量

Track these four metrics monthly:
每月追踪以下四项指标：

1. AI Visibility

1. AI可见性

Test priority queries across ChatGPT, Perplexity, Gemini, Google AI Overviews. Target: Appear in 60%+ of priority queries.
在ChatGPT、Perplexity、Gemini、谷歌AI概览中测试重点查询。目标： 在60%以上的重点查询中出现。

2. AI Share of Voice

2. AI声量份额

Share of Voice = (Your mentions / Total brand mentions) × 100
. Target: Match or exceed traditional search market share.
声量份额 = (你的品牌提及数 / 总品牌提及数) × 100
。目标： 匹配或超过传统搜索的市场份额。

3. AI Citations

3. AI引用数

How often YOUR WEBSITE is the source. Target: Cited in 30%+ of relevant queries.
你的网站被作为来源的次数。目标： 在30%以上的相关查询中被引用。

4. Referral Demand

4. 转介需求

Traffic originating in AI but arriving later (brand search after AI mention). Track via post-purchase survey: "How did you first hear about us?"
起源于AI但后续通过其他渠道到达的流量（如AI提及后进行品牌搜索）。可通过购买后调查追踪：“你最初是如何了解到我们的？”

Monitoring Tools

监控工具

ToolCoverageBest For
Otterly AIChatGPT, Perplexity, AI OverviewsShare of AI voice
Peec AIChatGPT, Gemini, Perplexity, ClaudeMulti-platform monitoring
ZipTieAI Overviews, ChatGPT, PerplexityBrand mention + sentiment
HubSpot AEO GraderAI visibility auditFree audit
工具覆盖范围最佳用途
Otterly AIChatGPT、Perplexity、AI概览AI声量份额统计
Peec AIChatGPT、Gemini、Perplexity、Claude多平台监控
ZipTieAI概览、ChatGPT、Perplexity品牌提及+情感分析
HubSpot AEO GraderAI可见性审计免费审计工具

Interpreting Results

结果解读

VisibilityShare of VoiceDiagnosis
↓ Down↓ DownPlatform algorithm change (industry-wide)
↓ Down→ StableYour content quality declined
→ Stable↓ DownCompetitors improved
↑ Up↑ UpYour AEO strategy is working
可见性声量份额诊断结论
↓ 下降↓ 下降平台算法变更（全行业范围）
↓ 下降→ 稳定你的内容质量下滑
→ 稳定↓ 下降竞争对手优化效果提升
↑ 上升↑ 上升你的AEO策略生效

Audit Checklists

审计清单

Critical (Fix Immediately)

紧急修复项（立即处理）

  • HTTPS enabled, valid SSL
  • robots.txt allows crawling (including AI bots)
  • No 
    noindex
    on important pages
  • Title tags present, unique, with primary keyword
  • Single 
    <h1>
    per page
  • AI crawlers not blocked in robots.txt
  • 已启用HTTPS、SSL证书有效
  • robots.txt允许爬虫访问（包括AI爬虫）
  • 重要页面未设置
    noindex
    标签
  • 标题标签已存在、唯一且包含核心关键词
  • 每页仅含一个
    <h1>
    标签
  • robots.txt未拦截AI爬虫

High Priority

高优先级项

  • Meta descriptions present and compelling
  • XML sitemap submitted to Search Console
  • Canonical URLs set correctly
  • Mobile-responsive, Core Web Vitals passing
  • FAQPage schema on FAQ/support pages
  • Article schema with author on blog/guide pages
  • "Last updated" date visible on content
  • 元描述已存在且具备吸引力
  • XML站点地图已提交至Search Console
  • 规范URL设置正确
  • 移动端响应式、核心网页指标达标
  • FAQ/支持页面已添加FAQPage Schema
  • 博客/指南页面已添加带作者信息的Article Schema
  • 内容页面显示“最后更新”日期

Medium Priority

中优先级项

  • Internal linking strategy implemented
  • Image alt text on all images
  • Descriptive URLs with keywords
  • Breadcrumb navigation + schema
  • Author bios with credentials
  • Statistics cited with sources
  • Content answers queries in first paragraph
  • 已实施内部链接策略
  • 所有图片已添加alt文本
  • URL具描述性并包含关键词
  • 已添加面包屑导航及对应Schema
  • 作者简介包含资质信息
  • 统计数据已添加来源引用
  • 内容在第一段直接回答用户查询

Ongoing

持续优化项

  • Fix crawl errors in Search Console
  • Update sitemap when content changes
  • Refresh content quarterly (competitive topics)
  • Monitor AI visibility monthly (manual or tools)
  • Check for broken links
  • Track AI share of voice vs. competitors
For complete SEO checklist, see references/seo-checklist.md.
  • 修复Search Console中的抓取错误
  • 内容变更时更新站点地图
  • 每季度更新内容（竞争激烈的主题）
  • 每月监控AI可见性（手动或工具）
  • 检查无效链接
  • 对比竞争对手追踪AI声量份额
完整SEO清单请查看references/seo-checklist.md。

Tools

工具

ToolUse
Google Search ConsoleMonitor indexing, fix issues, track queries
Google PageSpeed InsightsPerformance + Core Web Vitals
Rich Results TestValidate structured data
LighthouseFull SEO audit
Screaming FrogCrawl analysis
Semrush / AhrefsAI Overview tracking, backlinks, content gaps
See references/tools-and-apis.md for API reference.
Scripts available in 
scripts/
: SEO audit, keyword research, SERP analysis, backlink analysis, competitor gap analysis, autocomplete ideas. See script files for usage.
工具用途
Google Search Console监控索引状态、修复问题、追踪查询数据
Google PageSpeed Insights性能+核心网页指标检测
Rich Results Test验证结构化数据
Lighthouse全面SEO审计
Screaming Frog抓取分析
Semrush / AhrefsAI概览追踪、反向链接、内容差距分析
API参考请查看references/tools-and-apis.md。
可用脚本 位于
scripts/
目录：SEO审计、关键词研究、SERP分析、反向链接分析、竞争对手差距分析、自动补全思路。请查看脚本文件了解使用方法。

References

参考资料

  • references/platform-ranking-factors.md — How each AI platform selects sources
  • references/platform-algorithms.md — Detailed ranking factors per platform
  • references/geo-research.md — Princeton GEO research (9 methods)
  • references/content-patterns.md — AI-optimized content block templates
  • references/content-templates.md — Page structure templates for AI
  • references/schema-templates.md — JSON-LD schema templates
  • references/schema-for-ai.md — Schema markup for AI visibility
  • references/ai-crawlers.md — AI crawler robots.txt configuration
  • references/seo-checklist.md — Complete SEO audit checklist
  • references/aeo-geo-patterns.md — Content patterns for AI citation
  • references/ai-writing-detection.md — AI writing patterns to avoid
  • references/query-research.md — Query research methodology
  • references/tools-and-apis.md — Tools and API reference
  • references/google-docs-summary.md — Google documentation summary
  • references/platform-ranking-factors.md — 各AI平台来源选择因素
  • references/platform-algorithms.md — 各平台详细排名算法
  • references/geo-research.md — 普林斯顿大学GEO研究（9种优化方法）
  • references/content-patterns.md — AI优化内容块模板
  • references/content-templates.md — AI友好型页面结构模板
  • references/schema-templates.md — JSON-LD Schema模板
  • references/schema-for-ai.md — 面向AI可见性的Schema标记
  • references/ai-crawlers.md — AI爬虫robots.txt配置
  • references/seo-checklist.md — 完整SEO审计清单
  • references/aeo-geo-patterns.md — AI引用友好型内容模式
  • references/ai-writing-detection.md — 需避免的AI写作模式
  • references/query-research.md — 查询研究方法论
  • references/tools-and-apis.md — 工具与API参考
  • references/google-docs-summary.md — 谷歌文档摘要

Related Skills

相关技能

  • keyword-research-and-clustering — Keyword research, expansion, and topic clustering
  • schema-markup — Structured data implementation details
  • programmatic-seo — Building SEO pages at scale
  • competitor-alternatives — Building comparison pages that get cited
  • content-strategy-and-planning — Planning what content to create
  • data-and-funnel-analytics — Measuring SEO/AEO performance
  • keyword-research-and-clustering — 关键词研究、拓展与主题聚类
  • schema-markup — 结构化数据实施细节
  • programmatic-seo — 规模化构建SEO页面
  • competitor-alternatives — 构建易被引用的竞品对比页面
  • content-strategy-and-planning — 内容创作规划
  • data-and-funnel-analytics — SEO/AEO效果衡量