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| Situation | Use This Skill For |
|---|---|
| Campaign planning/execution | Campaign Workflow |
| Content strategy | Content & SEO |
| Applying psychology | Behavioral Principles |
| Generating ideas | 140 Tactics |
| GTM strategy | Strategic Frameworks |
| 场景 | 适用该技能的场景 |
|---|---|
| 活动规划/执行 | 活动工作流 |
| 内容战略 | 内容与SEO |
| 心理学应用 | 行为学原理 |
| 创意生成 | 140种营销策略 |
| GTM战略 | 战略框架 |
Source: where traffic originates (google, facebook, newsletter)
Medium: how it arrives (cpc, email, social, organic)
Campaign: initiative name (spring-sale-2025, product-launch)
Format: lowercase, hyphens, no spaces
Example: ?utm_source=linkedin&utm_medium=social&utm_campaign=q1-launchSource: where traffic originates (google, facebook, newsletter)
Medium: how it arrives (cpc, email, social, organic)
Campaign: initiative name (spring-sale-2025, product-launch)
Format: lowercase, hyphens, no spaces
Example: ?utm_source=linkedin&utm_medium=social&utm_campaign=q1-launch| Model | Application |
|---|---|
| First Principles | Don't copy competitors, ask "why" repeatedly |
| Jobs to Be Done | Focus on outcomes, not features |
| Pareto Principle | 80% results from 20% effort |
| Inversion | Ask "what would guarantee failure?" |
| Theory of Constraints | Find the bottleneck before optimizing |
| 模型 | 应用场景 |
|---|---|
| 第一性原理 | 不照搬竞品，反复追问“为什么” |
| Jobs to Be Done | 聚焦用户成果，而非产品功能 |
| 帕累托法则 | 80%的成果来自20%的努力 |
| 逆向思维 | 思考“哪些行为会导致必然失败？” |
| 约束理论 | 优化前先找到瓶颈 |
| Bias | Marketing Application |
|---|---|
| Confirmation Bias | Align with existing beliefs |
| Mere Exposure | Consistent presence builds preference |
| Social Proof | Show customer counts, testimonials |
| Scarcity | Limited-time offers (when genuine) |
| Anchoring | Show higher price first |
| Loss Aversion | Frame as what they'll lose |
| Endowment | Free trials create ownership |
| 偏见 | 营销应用 |
|---|---|
| 确认偏差 | 贴合用户既有认知 |
| 曝光效应 | 持续曝光建立偏好 |
| 社会认同 | 展示客户数量、 testimonial（客户证言） |
| 稀缺性 | 限时优惠（需真实） |
| 锚定效应 | 先展示高价选项 |
| 损失厌恶 | 从“失去”的角度进行表述 |
| 禀赋效应 | 免费试用建立用户拥有感 |
| Principle | Application |
|---|---|
| Reciprocity | Give value before asking |
| Commitment | Small steps lead to bigger ones |
| Authority | Expert endorsements, credentials |
| Liking | Relatable spokespeople |
| Unity | Shared identity, insider language |
| 原则 | 应用场景 |
|---|---|
| 互惠原则 | 先提供价值再提出诉求 |
| 承诺一致 | 小步骤引导用户做出更大行动 |
| 权威原则 | 专家背书、资质证明 |
| 喜好原则 | 使用用户有共鸣的发言人 |
| 统一原则 | 打造共同身份、使用圈内语言 |
| Technique | Application |
|---|---|
| Charm Pricing | $99 vs $100 |
| Rule of 100 | % off under $100, $ off over |
| Good-Better-Best | Three tiers, middle is target |
| Mental Accounting | "$1/day" vs "$30/month" |
| 技巧 | 应用场景 |
|---|---|
| 魅力定价 | 99美元 vs 100美元 |
| 100法则 | 100美元以下用折扣百分比，以上用折扣金额 |
| 好-更好-最佳 | 三个层级，中间选项为目标 |
| 心理账户 | “每天1美元” vs “每月30美元” |
| Platform | Best For | Content Type |
|---|---|---|
| B2B | Thought leadership | |
| Twitter/X | Tech, news | Threads, insights |
| B2C, visual | Stories, Reels | |
| YouTube | Tutorials | Educational |
| 平台 | 最佳适用场景 | 内容类型 |
|---|---|---|
| B2B | 思想领导力内容 | |
| Twitter/X | 科技、新闻领域 | 推文串、行业洞察 |
| B2C、视觉类产品 | 故事、Reels | |
| YouTube | 教程类内容 | 教育性内容 |
What It Does:
[Feature description]
The Benefit:
[Outcome] — so you can [user benefit].
Why It Matters:
- [Feature detail], which means [benefit]功能：
[功能描述]
用户利益：
[成果] — 让你可以 [用户获益点]。
重要性：
- [功能细节]，这意味着 [用户利益]| Channel | Key Metrics |
|---|---|
| Open rate, CTR, conversion | |
| Social | Engagement, reach, clicks |
| Paid | ROAS, CPA, CTR |
| Content | Traffic, time on page, conversions |
| SEO | Rankings, organic traffic |
| 渠道 | 核心指标 |
|---|---|
| 邮件 | 打开率、CTR、转化率 |
| 社交媒体 | 互动量、触达量、点击量 |
| 付费广告 | ROAS（广告支出回报率）、CPA（获客成本）、CTR |
| 内容 | 流量、页面停留时间、转化率 |
| SEO | 排名、自然流量 |