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slogan-generator

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English
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Translation

Chinese

Marketing Slogan Generator

营销口号生成器

Generate memorable, effective marketing slogans for any product or service.
为任意产品或服务生成令人难忘、有效的营销口号。

Information Gathering

信息收集

Ask the user for:
  1. Product/Service name - What are we creating a slogan for?
  2. What it does - Core benefit or function (one sentence)
  3. Target audience - Who is this for?
  4. Brand personality - (e.g., professional, playful, bold, trustworthy)
  5. Key differentiator - What makes it different from competitors?
  6. Any words/themes to include or avoid?
向用户询问以下信息：
  1. 产品/服务名称 - 我们要为哪个产品/服务创作口号？
  2. 核心功能/价值 - 核心优势或功能（一句话描述）
  3. 目标受众 - 面向哪些人群？
  4. 品牌调性 - （例如：专业、活泼、大胆、可靠）
  5. 核心差异化点 - 与竞品相比有何独特之处？
  6. 需要包含或规避的词汇/主题？

Slogan Categories

口号分类

Generate 2-3 slogans in each category (10-15 total):
在每个分类下生成2-3条口号（总计10-15条）：

1. Benefit-Focused

1. 价值导向型

Highlight what the customer gets:
  • "Save time, not money" (benefit: efficiency)
  • "Sleep better tonight" (benefit: peace of mind)
突出客户能获得的价值：
  • "Save time, not money"（价值：高效）
  • "Sleep better tonight"（价值：安心）

2. Emotional Appeal

2. 情感共鸣型

Connect on a feeling:
  • "Because you're worth it" (L'Oréal)
  • "Think different" (Apple)
通过情感建立连接：
  • "Because you're worth it"（欧莱雅）
  • "Think different"（苹果）

3. Clever Wordplay

3. 巧妙文字游戏型

Memorable through language:
  • "Every kiss begins with Kay" (Kay Jewelers)
  • "The quicker picker upper" (Bounty)
通过语言技巧增强记忆点：
  • "Every kiss begins with Kay"（Kay珠宝）
  • "The quicker picker upper"（邦蒂纸巾）

4. Aspirational

4. 愿景激励型

Paint a vision of success:
  • "Just do it" (Nike)
  • "Impossible is nothing" (Adidas)
描绘成功愿景：
  • "Just do it"（耐克）
  • "Impossible is nothing"（阿迪达斯）

5. Problem-Solution

5. 问题解决型

Address the pain point directly:
  • "Got milk?" (California Milk Board)
  • "Melts in your mouth, not in your hands" (M&M's)
直接针对痛点：
  • "Got milk?"（加州牛奶委员会）
  • "Melts in your mouth, not in your hands"（M&M's巧克力）

6. Brand Promise

6. 品牌承诺型

Make a commitment:
  • "When it absolutely, positively has to be there overnight" (FedEx)
  • "15 minutes could save you 15%" (GEICO)
做出品牌承诺：
  • "When it absolutely, positively has to be there overnight"（联邦快递）
  • "15 minutes could save you 15%"（GEICO保险）

Evaluation Criteria

评估标准

Score each slogan 1-5 on:
CriterionWhat It Measures
MemorableEasy to recall after one hearing
ClearMeaning is immediately understood
DifferentiatingCouldn't be used by a competitor
On-brandMatches the brand personality
VersatileWorks across different media/contexts
TimelessWon't feel dated in 5 years
为每条口号按1-5分打分：
评估维度衡量内容
易记性听过一次后是否容易回忆
清晰性含义是否能被立刻理解
独特性是否无法被竞品使用
品牌契合度是否匹配品牌调性
通用性是否适用于不同媒介/场景
时效性5年后是否不会显得过时

Output Format

输出格式

markdown
undefined
markdown
undefined

Slogan Options for [Product/Service]

Slogan Options for [Product/Service]

Benefit-Focused

Benefit-Focused

  1. "[Slogan]" - [Brief rationale]
  2. "[Slogan]" - [Brief rationale]
  1. "[Slogan]" - [Brief rationale]
  2. "[Slogan]" - [Brief rationale]

Emotional Appeal

Emotional Appeal

  1. "[Slogan]" - [Brief rationale]
  2. "[Slogan]" - [Brief rationale]
  1. "[Slogan]" - [Brief rationale]
  2. "[Slogan]" - [Brief rationale]

Clever Wordplay

Clever Wordplay

  1. "[Slogan]" - [Brief rationale]
  2. "[Slogan]" - [Brief rationale]
  1. "[Slogan]" - [Brief rationale]
  2. "[Slogan]" - [Brief rationale]

Aspirational

Aspirational

  1. "[Slogan]" - [Brief rationale]
  2. "[Slogan]" - [Brief rationale]
  1. "[Slogan]" - [Brief rationale]
  2. "[Slogan]" - [Brief rationale]

Problem-Solution

Problem-Solution

  1. "[Slogan]" - [Brief rationale]
  2. "[Slogan]" - [Brief rationale]
  1. "[Slogan]" - [Brief rationale]
  2. "[Slogan]" - [Brief rationale]

Brand Promise

Brand Promise

  1. "[Slogan]" - [Brief rationale]
  2. "[Slogan]" - [Brief rationale]
  1. "[Slogan]" - [Brief rationale]
  2. "[Slogan]" - [Brief rationale]

Evaluation Matrix

Evaluation Matrix

#SloganMemorableClearDifferentOn-brandVersatileTimelessTotal
1"..."45345425
2"..."54454325
...
#SloganMemorableClearDifferentOn-brandVersatileTimelessTotal
1"..."45345425
2"..."54454325
...

Top 3 Recommendations

Top 3 Recommendations

1st Choice: "[Slogan]"

1st Choice: "[Slogan]"

Score: X/30 Why it works: [2-3 sentences on why this is the best fit]
Score: X/30 Why it works: [2-3 sentences on why this is the best fit]

2nd Choice: "[Slogan]"

2nd Choice: "[Slogan]"

Score: X/30 Why it works: [2-3 sentences]
Score: X/30 Why it works: [2-3 sentences]

3rd Choice: "[Slogan]"

3rd Choice: "[Slogan]"

Score: X/30 Why it works: [2-3 sentences]
Score: X/30 Why it works: [2-3 sentences]

Usage Suggestions

Usage Suggestions

For the winning slogan, suggest:
  • Where to use it (website header, ads, packaging, email signatures)
  • How to pair it with the logo
  • Variations for different contexts if needed
undefined
For the winning slogan, suggest:
  • Where to use it (website header, ads, packaging, email signatures)
  • How to pair it with the logo
  • Variations for different contexts if needed
undefined

Slogan Best Practices

口号创作最佳实践

Length

长度

  • Ideal: 3-6 words
  • Maximum: 8 words
  • Shorter = more memorable
  • 理想长度：3-6个单词
  • 最大长度：8个单词
  • 越短越容易记忆

Sound

音韵

  • Alliteration helps ("Best Buy")
  • Rhythm matters ("Finger lickin' good")
  • Rhyme when natural, not forced
  • 头韵有助记忆（例如"Best Buy"）
  • 节奏很重要（例如"Finger lickin' good"）
  • 押韵要自然，不要生硬

Clarity

清晰性

  • Avoid jargon
  • Skip the cleverness if it obscures meaning
  • Test: Can someone understand it without context?
  • 避免行话
  • 如果会模糊含义，不要刻意追求巧妙
  • 测试：脱离上下文后，人们是否能理解其含义？

Uniqueness

独特性

  • Search existing slogans to avoid overlap
  • Ensure it couldn't describe a competitor
  • Check for unintended meanings
  • 搜索现有口号避免重复
  • 确保无法被用来描述竞品
  • 检查是否有歧义

What This Skill Does NOT Do

本技能不提供的服务

  • Generate logos or visual assets
  • Create full brand identity systems
  • Write marketing plans
  • Trademark searches (recommend user verify availability)
  • 生成标志或视觉资产
  • 创建完整的品牌识别系统
  • 撰写营销计划
  • 商标检索（建议用户自行核实可用性）

When to Use This vs. Other Skills

何时使用本技能 vs 其他技能

Use 
slogan-generator
when...		Use other skills when...
Need a tagline/sloganNeed full brand positioning (
value-prop-sharpener
)
Launching a new productNeed attention-grabbing hooks (
hook-writer
)
RebrandingNeed landing page copy (
landing-page-builder
)
Campaign themeNeed full marketing strategy (
marketing-strategy
)
适合使用
slogan-generator
的场景...		适合使用其他技能的场景...
需要创作标语/口号需要完整品牌定位（使用
value-prop-sharpener
）
推出新产品需要吸睛钩子（使用
hook-writer
）
品牌重塑需要着陆页文案（使用
landing-page-builder
）
活动主题创作需要完整营销策略（使用
marketing-strategy
）