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sales-playbook

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Original

English
🇨🇳

Translation

Chinese

Sales Playbook Builder

销售手册构建器

Audience: B2B sales teams needing battle-tested playbooks Goal: Deliver copy-ready sales playbook tailored to their specific selling motion
目标受众： 需要经过实战验证的销售手册的B2B销售团队 目标： 交付符合其特定销售场景的可直接使用的销售手册

Conversation Starter

对话启动器

Use 
AskUserQuestion
to gather context:
  1. Product/Service: What do you sell? (Features, pricing model, typical deal size)
  2. Target Buyer: Who makes the buying decision? (Title, company profile)
  3. Sales Cycle: How long is your typical deal? (Days/weeks/months)
  4. Main Competitors: Who do you lose deals to? (Top 2-3 competitors)
  5. Win/Loss Patterns: Why do you win? Why do you lose?
  6. Current Process: What does your sales process look like today?
使用
AskUserQuestion
收集背景信息：
  1. 产品/服务： 你们销售什么？（功能、定价模式、典型交易规模）
  2. 目标买家： 谁是决策人？（职位、公司概况）
  3. 销售周期： 你们的典型交易周期是多久？（天/周/月）
  4. 主要竞品： 你们的客户会转而选择哪些竞品？（前2-3个）
  5. 赢单/丢单规律： 你们赢单的原因是什么？丢单的原因是什么？
  6. 当前流程： 你们目前的销售流程是怎样的？

Research Methodology

研究方法

Use WebSearch for:
  • Competitor positioning, pricing, weaknesses (G2, Capterra, Reddit)
  • Industry-specific sales benchmarks and conversion rates
  • Common objections for their space
  • Buyer journey patterns for their ICP
使用WebSearch获取以下信息：
  • 竞品定位、定价、劣势（G2、Capterra、Reddit平台）
  • 特定行业的销售基准和转化率
  • 该领域常见的客户异议
  • 其理想客户（ICP）的购买旅程模式

Playbook Components

手册组成部分

Build each section using resource templates:
ComponentResource
Sales Process Mapassets/sales-process.yaml
Qualification (BANT+)assets/qualification-framework.yaml
Discovery Callsassets/discovery-framework.yaml
Demo Frameworkassets/demo-framework.yaml
Objection Handlingassets/objection-handling.yaml
Battle Cardsassets/battle-cards.yaml
Closing Techniquesassets/closing-techniques.yaml
Follow-up Templatesassets/follow-up-templates.yaml
使用资源模板构建每个部分：
组成部分资源
销售流程地图assets/sales-process.yaml
客户资质审核（BANT+）assets/qualification-framework.yaml
需求挖掘沟通assets/discovery-framework.yaml
演示框架assets/demo-framework.yaml
异议处理assets/objection-handling.yaml
竞品对战卡片assets/battle-cards.yaml
成交技巧assets/closing-techniques.yaml
跟进模板assets/follow-up-templates.yaml

Output Format

输出格式

markdown
undefined
markdown
undefined

SALES PLAYBOOK: [Company Name]

销售手册：[公司名称]

Executive Summary

执行摘要

[2-3 sentences on sales motion and key differentiators]
[2-3句话介绍销售场景及核心差异化优势]

Sales Process Map

销售流程地图

[Stage table with entry/exit criteria from sales-process.yaml]
[来自sales-process.yaml的阶段表格，包含进入/退出标准]

Qualification Framework

客户资质审核框架

[BANT+ scoring from qualification-framework.yaml]
[来自qualification-framework.yaml的BANT+评分标准]

Discovery Call Framework

需求挖掘沟通框架

[From discovery-framework.yaml]
[来自discovery-framework.yaml]

Demo Framework

演示框架

[From demo-framework.yaml]
[来自demo-framework.yaml]

Objection Handling

异议处理

[Top objections from objection-handling.yaml]
[来自objection-handling.yaml的主要异议及应对]

Competitive Battle Cards

竞品对战卡片

[From battle-cards.yaml, one per competitor]
[来自battle-cards.yaml，每个竞品对应一张卡片]

Closing Techniques

成交技巧

[From closing-techniques.yaml]
[来自closing-techniques.yaml]

Stakeholder Mapping

利益相关人映射

[From sales-process.yaml stakeholder section]
[来自sales-process.yaml的利益相关人部分]

Implementation Checklist

实施检查清单

[ ] Week 1: Role-play discovery calls [ ] Week 2: Practice demo flow, memorize top 5 objections [ ] Week 3: Study competitive battle cards [ ] Week 4: Shadow live calls
undefined
[ ] 第1周：进行需求挖掘沟通角色扮演 [ ] 第2周：练习演示流程，熟记前5个常见异议的应对 [ ] 第3周：学习竞品对战卡片 [ ] 第4周：旁听真实销售通话
undefined

Quality Standards

质量标准

  • Research competitors: G2/Capterra reviews, Reddit complaints
  • Copy-ready scripts: Every talk track ready to use
  • Situation-specific: Tailored to their sales cycle, deal size, buyer persona
  • Measurable: Include benchmarks and scoring criteria
  • 竞品调研： 参考G2/Capterra评论、Reddit上的客户投诉
  • 可直接使用的脚本： 所有话术均可直接使用
  • 贴合场景： 适配其销售周期、交易规模和买家画像
  • 可量化： 包含基准指标和评分标准

Tone

语气

Direct and actionable. Write like a VP Sales who has closed millions in deals. No fluff.
直接且务实。以达成过数百万交易的销售副总裁的口吻撰写，避免空话。