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pm-customer-interviews

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Original

English
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Translation

Chinese

Customer Interview Synthesis

客户访谈汇总

Question bank and synthesis templates for product discovery interviews.
用于产品探索访谈的题库与汇总模板。

Interview Question Bank

访谈问题库

Problem Discovery

问题发现

markdown
- "Walk me through the last time you [did X]..."
- "What's the hardest part about [doing X]?"
- "Why is that hard?" (ask 3x - dig deeper)
- "What have you tried to solve this?"
- "What happened when you tried that?"
markdown
- "Walk me through the last time you [did X]..."
- "What's the hardest part about [doing X]?"
- "Why is that hard?" (ask 3x - dig deeper)
- "What have you tried to solve this?"
- "What happened when you tried that?"

Current Solution Analysis

当前解决方案分析

markdown
- "How do you handle [X] today?"
- "How often do you do this?"
- "What would happen if you couldn't do this?"
- "How much time/money does this cost you?"
markdown
- "How do you handle [X] today?"
- "How often do you do this?"
- "What would happen if you couldn't do this?"
- "How much time/money does this cost you?"

Switching Signals

切换信号

markdown
- "Have you looked for other solutions?"
- "What would make you switch?"
- "What's stopping you from switching now?"
markdown
- "Have you looked for other solutions?"
- "What would make you switch?"
- "What's stopping you from switching now?"

Value Discovery

价值发现

markdown
- "If you could wave a magic wand, what would change?"
- "What would that be worth to you?"
- "Who else cares about this problem?"
markdown
- "If you could wave a magic wand, what would change?"
- "What would that be worth to you?"
- "Who else cares about this problem?"

Interview Synthesis Template

访谈汇总模板

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markdown
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Interview: [Customer Name/Segment]

Interview: [Customer Name/Segment]

Date: YYYY-MM-DD | Duration: X min | Role: [Title]
Date: YYYY-MM-DD | Duration: X min | Role: [Title]

Problem Quotes (verbatim)

Problem Quotes (verbatim)

"[Exact quote about the problem]" "[Another revealing quote]"
"[Exact quote about the problem]" "[Another revealing quote]"

Current Behavior

Current Behavior

  • Does [X] using [current solution]
  • Frequency: [daily/weekly/monthly]
  • Time spent: [X hours/month]
  • Does [X] using [current solution]
  • Frequency: [daily/weekly/monthly]
  • Time spent: [X hours/month]

Pain Intensity: [1-5]

Pain Intensity: [1-5]

  • 1: Mild annoyance
  • 3: Significant friction
  • 5: "Hair on fire" problem
  • 1: Mild annoyance
  • 3: Significant friction
  • 5: "Hair on fire" problem

Willingness to Pay Signal

Willingness to Pay Signal

  • Actively searching for solutions
  • Has budget allocated
  • Named a specific price point: $___
  • Would switch immediately if solved
  • Actively searching for solutions
  • Has budget allocated
  • Named a specific price point: $___
  • Would switch immediately if solved

Key Insight

Key Insight

[One sentence capturing the non-obvious learning]
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[One sentence capturing the non-obvious learning]
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Interview Anti-Patterns

访谈反模式

Anti-PatternWhy It FailsInstead Do
Leading questionsConfirms biasAsk open-ended, follow "why"
Hypothetical pricingPeople lie about futureAsk about current spending
Feature requestsSolutions, not problemsDig for underlying need
Small sampleAnecdotes ≠ patternsRequire 5+ signals minimum
反模式失败原因正确做法
引导性问题会导致确认偏误提出开放式问题，追问"为什么"
假设性定价人们对未来的预期表述往往不真实询问当前的实际支出
功能需求给出的是解决方案而非问题本身深入挖掘潜在需求
样本量过小个例≠普遍规律至少需要收集5个以上的有效信号

Output

产出

After interviews, synthesize patterns across multiple conversations to identify:
  • Common pain points (frequency + intensity)
  • Willingness to pay signals
  • Current solutions being "fired"
访谈完成后，汇总多轮对话中的共性规律，识别以下内容：
  • 共性痛点（出现频率+严重程度）
  • 付费意愿信号
  • 正在被用户淘汰的现有解决方案