bofu-keywords

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Original

English

🇨🇳

Translation

Chinese

Bottom-of-Funnel Keyword Finder

漏斗底部（BOFU）关键词查找工具

Find high-intent keywords that indicate someone is ready to buy, sign up, or convert.

查找表明用户已准备好购买、注册或转化的高意向关键词。

What Are BOFU Keywords?

什么是BOFU关键词？

Bottom-of-funnel keywords signal purchase intent:

Transactional: "buy", "pricing", "discount", "coupon"
Comparative: "vs", "alternative to", "compared to"
Evaluative: "review", "pros and cons", "is it worth it"
Solution-specific: "best [category] for [use case]"

漏斗底部关键词代表购买意向：

交易型："buy", "pricing", "discount", "coupon"
对比型："vs", "alternative to", "compared to"
评估型："review", "pros and cons", "is it worth it"
特定解决方案型："best [category] for [use case]"

Required Input

所需输入

Ask the user for:

Product/Service name
Product category (e.g., "project management software", "email marketing tool")
Known competitors (optional but helpful)
Target use cases (what problems does it solve?)

向用户询问以下信息：

产品/服务名称
产品类别（例如："项目管理软件", "电子邮件营销工具"）
已知竞争对手（可选但有帮助）
目标使用场景（它解决什么问题？）

Research Process

研究流程

Step 1: Generate Keyword Patterns

步骤1：生成关键词模板

Apply these BOFU patterns to the product:

Transactional Intent:

```
[product] pricing
```
```
[product] plans
```
```
[product] free trial
```
```
[product] discount
```
```
[product] coupon code
```
```
buy [product]
```
```
[product] subscription
```

Comparative Intent:

```
[product] vs [competitor]
```
```
[product] alternative
```
```
[product] competitors
```
```
best [category] tools
```
```
[product] compared to [competitor]
```
```
switch from [competitor] to [product]
```

Evaluative Intent:

```
[product] review
```
```
[product] reviews [year]
```
```
is [product] worth it
```
```
[product] pros and cons
```
```
[product] honest review
```
```
[product] for [use case]
```

Problem-Solution Intent:

```
best [category] for [use case]
```
```
[category] for small business
```
```
[category] for startups
```
```
[category] for enterprise
```
```
how to [solve problem] with [product]
```

将以下BOFU模板应用于产品：

交易意向：

```
[product] pricing
```
```
[product] plans
```
```
[product] free trial
```
```
[product] discount
```
```
[product] coupon code
```
```
buy [product]
```
```
[product] subscription
```

对比意向：

```
[product] vs [competitor]
```
```
[product] alternative
```
```
[product] competitors
```
```
best [category] tools
```
```
[product] compared to [competitor]
```
```
switch from [competitor] to [product]
```

评估意向：

```
[product] review
```
```
[product] reviews [year]
```
```
is [product] worth it
```
```
[product] pros and cons
```
```
[product] honest review
```
```
[product] for [use case]
```

问题解决意向：

```
best [category] for [use case]
```
```
[category] for small business
```
```
[category] for startups
```
```
[category] for enterprise
```
```
how to [solve problem] with [product]
```

Step 2: Use Perplexity for Validation

步骤2：使用Perplexity验证

Use Perplexity MCP to research:

Which competitors are commonly compared
What questions people ask before buying
Common objections and concerns
Popular use cases and niches

Example Perplexity query:

What are the most common questions people ask before buying [product category] software? What comparisons do they search for?

利用Perplexity MCP进行研究：

哪些竞争对手常被拿来比较
用户在购买前常问的问题
常见的反对意见和顾虑
流行的使用场景和细分领域

Perplexity查询示例：

What are the most common questions people ask before buying [product category] software? What comparisons do they search for?

Step 3: Categorize by Intent Level

步骤3：按意向等级分类

Intent Level	Keyword Type	Example	Priority
Highest	Pricing/Buy	"[product] pricing"	P1
High	Comparison	"[product] vs [competitor]"	P1
High	Reviews	"[product] review 2025"	P1
Medium	Alternatives	"best [category] tools"	P2
Medium	Use-case	"[category] for [niche]"	P2

意向等级	关键词类型	示例	优先级
最高	定价/购买	"[product] pricing"	P1
高	对比	"[product] vs [competitor]"	P1
高	评论	"[product] review 2025"	P1
中等	替代选项	"best [category] tools"	P2
中等	使用场景	"[category] for [niche]"	P2

Output Format

输出格式

markdown

undefined

markdown

undefined

BOFU Keywords for [Product]

[产品名称]的BOFU关键词

Highest Intent (Ready to Buy)

最高意向（准备购买）

Keyword	Search Intent	Content Type
[product] pricing	Transactional	Pricing page
[product] free trial	Transactional	Trial signup
[product] discount	Transactional	Promo page

关键词	搜索意向	内容类型
[product] pricing	交易型	定价页面
[product] free trial	交易型	试用注册页
[product] discount	交易型	促销页面

High Intent (Comparing Options)

高意向（对比选项）

Keyword	Search Intent	Content Type
[product] vs [competitor]	Comparative	Comparison page
[product] alternative	Comparative	Comparison page
[product] review	Evaluative	Review/landing page

关键词	搜索意向	内容类型
[product] vs [competitor]	对比型	对比页面
[product] alternative	对比型	对比页面
[product] review	评估型	评论/落地页

Medium Intent (Evaluating Category)

中等意向（评估品类）

Keyword	Search Intent	Content Type
best [category] for [use case]	Solution	Listicle/guide
[category] comparison	Comparative	Comparison guide

关键词	搜索意向	内容类型
best [category] for [use case]	解决方案型	清单/指南
[category] comparison	对比型	对比指南

Keyword Clusters for Content Strategy

内容策略关键词集群

Cluster 1: Pricing & Plans

[keyword list]
Recommended content: Transparent pricing page with FAQ

Cluster 2: Competitor Comparisons

[keyword list]
Recommended content: Individual vs pages for each competitor

Cluster 3: Reviews & Social Proof

[keyword list]
Recommended content: Customer stories, case studies

集群1：定价与方案

[关键词列表]
推荐内容：带FAQ的透明定价页面

集群2：竞品对比

[关键词列表]
推荐内容：针对每个竞品的单独对比页面

集群3：评论与社交证明

[关键词列表]
推荐内容：客户案例、成功故事

Quick Wins

快速见效关键词

Keywords with high intent but likely low competition:

[keyword] - [reason it's a quick win]
[keyword] - [reason]
[keyword] - [reason]

高意向但竞争可能较低的关键词：

[关键词] - [快速见效原因]
[关键词] - [原因]
[关键词] - [原因]

Content Recommendations

内容推荐

For each cluster, suggest specific pages to create.

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针对每个集群，建议创建的具体页面。

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What This Skill Does NOT Do

本Skill不提供的功能

Provide search volume data (use Ahrefs/SEMrush for that)
Guarantee rankings
Replace keyword research tools
Do competitor keyword gap analysis

提供搜索量数据（使用Ahrefs/SEMrush获取）
保证排名
替代关键词研究工具
进行竞品关键词差距分析

When to Use This vs. Other Skills

何时使用本Skill vs. 其他Skill

Use `bofu-keywords` when...	Use other skills when...
Need conversion-focused keywords	Need top-of-funnel content ideas
Planning landing pages	Planning blog strategy
Building comparison pages	Building educational content
Optimizing for signups	Building brand awareness

适合使用 `bofu-keywords` 的场景...	适合使用其他Skill的场景...
需要以转化为核心的关键词	需要漏斗顶部内容创意
规划落地页	规划博客策略
构建对比页面	构建教育类内容
优化注册转化	打造品牌知名度