SEO Persona Intent Mapping

Quick Start

1. Load

   guidelines.md

   to choose the smallest reference set.
2. Use

   workflows/map-persona-intent.md

   for a full mapping pass.
3. Build persona rows around search behavior, not demographics.
4. Match each intent to content format, depth, CTA, device, and localization needs.
5. Prioritize the work by customer value and business outcome.

Default Output

1. Persona segments - search-behavior-based groups.
2. Intent and funnel stage - problem, research, comparison, purchase, support, or retention.
3. Expected content/product experience - format and depth.
4. CTA - next action appropriate to stage.
5. Device/localization considerations - screen, language, country, and cultural cues.
6. Priority - business value and evidence.
7. Open research questions - what must be validated with users or data.

Contents

references/core/knowledge.md

references/core/rules.md

references/core/examples.md

workflows/map-persona-intent.md

guidelines.md