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make-product-viral

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English
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Chinese

Make Product Viral

打造病毒式传播产品

Use this skill to improve a product surface so people can understand it quickly, trust it before paying, remember it after leaving, and share it without needing to decode the whole page first.
使用本skill优化产品界面，让人们能够快速理解产品、付费前建立信任、离开后仍能记住产品，无需先通读整个页面即可分享。

Attribution

来源说明

This skill is inspired by Marc Lou's "32 Principles of a Viral Product" post on X: https://x.com/marclou/status/2065385672991752210
Use the source as a set of strong defaults from startup building experience, not as universal rules. See 
references/source-and-caveats.md
for attribution, ethical guardrails, and adaptation notes.
本skill灵感来自Marc Lou在X平台发布的《病毒式产品的32条原则》帖子：https://x.com/marclou/status/2065385672991752210
请将该来源视为基于创业经验的优质默认参考，而非通用规则。如需了解来源归属、伦理准则和适配说明，请查看
references/source-and-caveats.md
。

Core Lens

核心视角

A viral product is not just a product with social sharing. It has a simple promise, visible product proof, low cognitive load, a clear buying path, and a memorable reason to talk about it.
Optimize in this order:
  1. Can people understand it in seconds?
  2. Can they see or try the product before reading a long explanation?
  3. Is the desired outcome concrete, emotional, and memorable?
  4. Is there one obvious next action?
  5. Is trust visible before the user is asked to pay?
  6. Is the page easy to share, including its final impression and social preview?
病毒式产品并非仅具备社交分享功能的产品，它拥有简洁的承诺、可见的产品实证、低认知负荷、清晰的购买路径，以及值得谈论的记忆点。
按以下顺序优化：
  1. 人们能否在几秒内理解产品？
  2. 他们能否在阅读长篇说明前查看或试用产品？
  3. 预期成果是否具体、富有情感且令人难忘？
  4. 是否有一个明确的下一步行动？
  5. 在要求用户付费前，是否能建立可见的信任？
  6. 页面是否易于分享，包括其最终印象和社交预览？

Resource Routing

资源指引

Load only the files needed for the task:
NeedRead
Full audit sequence for a product, landing page, pricing page, launch page, free tool, app-store surface, or OG image
workflows/audit-product-surface.md
Attribution, caveats, and ethical guardrails
references/source-and-caveats.md
仅加载完成任务所需的文件：
需求阅读文件
针对产品、着陆页、定价页、发布页、免费工具、应用商店界面或OG图片的完整审核流程
workflows/audit-product-surface.md
来源归属、注意事项和伦理准则
references/source-and-caveats.md

Fast Workflow

快速工作流程

  1. Write the product in one clear sentence before making lower-level changes.
  2. Check whether the first viewport can sell alone: what it is, who it is for, the result, why to believe it, and what happens on click.
  3. Move visible product proof before long explanatory copy.
  4. Remove mixed-message sections so each screen or section carries one idea.
  5. Make the primary CTA specific to the next action.
  6. Check trust, pricing clarity, and paywall fit before recommending launch traffic.
  7. Review the social preview and final impression as shareable artifacts.
  1. 在进行底层修改前，先用一句清晰的话描述产品。
  2. 检查首屏内容是否能独立完成转化：明确产品是什么、面向谁、能带来什么结果、为何值得信任，以及点击后的操作。
  3. 将可见的产品实证移至长篇说明性文案之前。
  4. 删除传达混合信息的板块，确保每个屏幕或板块只承载一个核心观点。
  5. 让主要CTA与下一步行动明确对应。
  6. 在推荐引流前，检查信任度、定价清晰度和付费墙的适配性。
  7. 将社交预览和最终印象视为可分享内容进行审核。

Output Format

输出格式

When using this skill, respond with:
  1. Viral diagnosis: the main reason this is or is not likely to spread.
  2. Highest-leverage fixes: 3 to 7 changes, ordered by impact.
  3. Hero rewrite: headline, subhead, CTA, and proof or demo suggestion.
  4. Shareability pass: OG image, footer or final impression, and one-line description.
  5. Pricing or paywall note: only if relevant.
  6. Validation plan: what to check before launch.
Keep recommendations concrete. Prefer replacement copy, section order, product proof, pricing structure, and specific UI/content changes over abstract advice.
使用本skill时，请按以下格式输出：
  1. 病毒式传播诊断：产品当前是否易于传播的主要原因。
  2. 高影响力优化方案：3至7项按影响优先级排序的修改建议。
  3. 核心内容重写：标题、副标题、CTA，以及实证或演示建议。
  4. 分享性优化：OG图片、页脚或最终印象，以及一句话描述。
  5. 定价或付费墙说明：仅在相关时提供。
  6. 验证计划：上线前需检查的事项。
建议需具体明确。优先提供替换文案、板块顺序调整、产品实证、定价结构以及具体的UI/内容修改建议，而非抽象指导。