eighty-twenty-market-selection

Original：🇺🇸 English

Translated

Find hyper-responsive buyers and disqualify weak markets using 80/20 Sales and Marketing. Use when choosing a target segment, validating demand, screening prospects, finding urgent buyer problems, or deciding whether a market is worth sales and marketing effort.

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SKILL.md Content

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80/20 Market Selection

Use this skill to identify the small slice of a market most likely to respond, buy, and produce disproportionate value. It is based on 80/20 Sales and Marketing by Perry Marshall.

Source Traceability

Primary source: 80/20 Sales and Marketing, chapters 2, 3, 20, and 21.

Chapter 2 introduces response-triggered market testing.
Chapter 3 applies 80/20 to common sales frustrations.
Chapter 20 covers polarized, highly responsive markets.
Chapter 21 covers fast market research using buyer language and unanswered questions.

Workflow

1. Define The Market Choice

Capture:

Product or offer.
Candidate segment.
Buyer role.
Urgent problem.
Current alternative.
Proposed proof of responsiveness.

If the segment is broad, split it into narrower groups before judging it.

2. Find Responsiveness Signals

Look for proof that buyers already move:

Search queries for the problem.
Social posts, forums, reviews, or communities using emotional buyer language.
Paid offers, competitors, agencies, consultants, or tools already serving the need.
Budget, compliance pressure, deadlines, risk, or loss tied to inaction.
Strong positive or negative reactions, not mild approval.

Do not confuse a logical problem with a responsive market. The question is whether buyers act.

3. Disqualify Weak Segments

Reject or downgrade segments when:

They lack money or authority.
The pain is not urgent.
They do not believe the offer category.
They cannot say yes without many blockers.
The solution does not fit their current plans.
Buyer language is vague or borrowed from the seller.

4. Pick The Testing Move

Choose the smallest action that reveals responsiveness:

Landing page or offer smoke test.
Direct outreach to a narrow list.
Paid search or paid social micro-test.
Community/listening sprint.
Interview batch with problem-language capture.
Waitlist, application, or hand-raise mechanism.

Output Format

markdown

# Market Selection Recommendation

## Candidate Segment
- Segment:
- Buyer:
- Urgent problem:
- Current alternative:

## Responsiveness Evidence
| Signal | Evidence | Strength |
|--------|----------|----------|

## Disqualification Check
| Factor | Pass/Concern/Fail | Notes |
|--------|-------------------|-------|
| Money | | |
| Urgency | | |
| Belief | | |
| Authority | | |
| Fit | | |

## Recommended Test
- Test:
- Success signal:
- Kill signal:
- Next segment if this fails:

Quality Bar

Do not recommend a broad market without narrowing it.
Do not treat polite interest as buyer responsiveness.
Use buyer language, not seller language.
Include explicit disqualifiers before recommending a test.
Prefer observable action over stated preference.