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eighty-twenty-conversion-message

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Original

English
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Translation

Chinese

80/20 Conversion Message

80/20转化文案法

Use this skill to create sales messages that focus on urgent buyer problems, qualify the right prospects, and disqualify weak ones. It is based on 80/20 Sales and Marketing by Perry Marshall.
使用该技能创建聚焦客户紧急痛点、筛选精准潜在客户并排除非目标客户的销售文案。它基于Perry Marshall所著的《80/20销售与营销》。

Source Traceability

来源溯源

Primary source: 80/20 Sales and Marketing, chapter 7.
  • Chapter 7 covers conversion, buyer qualification, disqualification, urgent problem framing, and problem-agitate-solve messaging.
主要来源：《80/20销售与营销》第7章。
  • 第7章涵盖转化、客户筛选、非目标客户排除、紧急痛点构建以及‘痛点-激化-解决’式文案撰写。

Workflow

工作流程

1. Identify The Urgent Problem

1. 识别紧急痛点

Write the buyer's problem in their own language.
Capture:
  • Pain or risk.
  • Trigger event.
  • Cost of delay.
  • Current failed alternative.
  • Desired result.
Do not lead with product features. Lead with the problem the right buyer already cares about.
用客户的语言描述其痛点。
需捕捉：
  • 痛苦或风险。
  • 触发事件。
  • 延迟解决的代价。
  • 当前尝试过的无效方案。
  • 期望达成的结果。
切勿以产品功能开篇，应从精准客户已关注的痛点切入。

2. Apply The Five Qualification Filters

2. 应用五大筛选标准

Check whether the message attracts people who:
  • Have money.
  • Have urgent pain.
  • Believe the offer category or can be persuaded.
  • Can say yes.
  • Fit the broader plan or context.
If the message attracts unqualified leads, add clearer disqualification.
检查文案是否能吸引以下人群：
  • 具备购买力。
  • 存在紧急痛点。
  • 认可该产品类别，或可被说服。
  • 拥有决策权限。
  • 符合整体规划或场景。
若文案吸引了非精准客户，需添加更明确的排除条件。

3. Build The Message

3. 构建文案

Use this sequence:
  1. Problem: name the urgent situation.
  2. Agitate: make the cost, stakes, and consequences specific.
  3. Solve: show the outcome and why the offer fits.
  4. Qualify: state who this is and is not for.
  5. Action: ask for one measurable next step.
遵循以下步骤：
  1. 痛点：点明紧急状况。
  2. 激化：明确代价、风险和后果。
  3. 解决：展示成果，并说明产品为何适配。
  4. 筛选：说明目标客户与非目标客户群体。
  5. 行动：要求客户完成一个可衡量的下一步动作。

4. Define The Conversion Test

4. 定义转化测试方案

Recommend the smallest test that proves message quality:
  • Click-through from a qualified audience.
  • Form completion with disqualification fields.
  • Reply rate from a narrow list.
  • Sales call booking quality.
  • Purchase, deposit, or application.
推荐能验证文案质量的最小测试：
  • 精准受众的点击率。
  • 包含排除字段的表单完成率。
  • 精准名单的回复率。
  • 销售预约的质量。
  • 购买、定金支付或申请提交情况。

Output Format

输出格式

markdown
undefined
markdown
undefined

Conversion Message

Conversion Message

Buyer Problem

Buyer Problem

  • Target buyer:
  • Urgent problem:
  • Cost of inaction:
  • Current alternative:
  • Target buyer:
  • Urgent problem:
  • Cost of inaction:
  • Current alternative:

Qualification Filters

Qualification Filters

FilterMessage ElementPass/Concern
Money
Urgency
Belief
Authority
Fit
FilterMessage ElementPass/Concern
Money
Urgency
Belief
Authority
Fit

Message Draft

Message Draft

  • Headline:
  • Agitation:
  • Solution:
  • Disqualification:
  • CTA:
  • Headline:
  • Agitation:
  • Solution:
  • Disqualification:
  • CTA:

Test Plan

Test Plan

  • Audience:
  • Metric:
  • Success threshold:
  • Kill threshold:
undefined
  • Audience:
  • Metric:
  • Success threshold:
  • Kill threshold:
undefined

Quality Bar

质量标准

  • Do not write generic benefit copy.
  • Do not optimize tone before qualifying the buyer.
  • Do not hide disqualification criteria.
  • Make the cost of inaction concrete.
  • Measure qualified response, not raw response.
  • 请勿撰写通用型利益文案。
  • 在完成客户筛选前，不要优化文案语气。
  • 不要隐藏非目标客户排除标准。
  • 明确不作为的代价。
  • 衡量精准客户响应，而非原始响应数据。