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broken-link-building

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Broken Link Building

断链构建（Broken Link Building）

Use this skill to find pages linking to dead resources, qualify live opportunities, prepare replacement-resource outreach, or recover link equity from the user's own dead historical URLs.
This skill is derived from Garrett French and Eric Ward's Ultimate Guide to Link Building and uses transformed guidance with durable book-topic references. Do not copy book prose into user outputs.
使用该技能查找链接至失效资源的页面，筛选有效的合作机会，准备替代资源外展沟通，或从用户自有历史失效URL中回收链接权益（Link Equity）。
本技能源自Garrett French与Eric Ward所著的《链接构建终极指南》（Ultimate Guide to Link Building），采用经过转化的指导内容并保留书中核心主题参考。请勿将书中原文复制到用户输出内容中。

Quick Start

快速开始

  1. Use the Contents table below to choose the smallest useful reference set.
  2. Use 
    workflows/run-broken-link-building.md
    for a full campaign.
  3. Start with a strong replacement asset.
  4. Recheck every dead URL before metrics, backlink review, or outreach.
  5. Return verified dead opportunities, qualified backlink prospects, contact queue, outreach notes, and salvage redirect map when applicable.
  1. 使用下方的目录表选择最适用的参考内容集合。
  2. 如需完整的推广活动流程，请使用
    workflows/run-broken-link-building.md
    。
  3. 从优质的替代资产开始。
  4. 在进行指标分析、反向链接审核或外展沟通前，重新检查所有失效URL。
  5. 适用时返回已验证的断链机会、筛选后的反向链接潜在合作方、联系队列、外展沟通备注，以及回收重定向映射表。

Default Output

默认输出

When asked for broken link building, return:
  1. Campaign summary - asset, topic, target prospect type, and replacement strength.
  2. Prospecting plan - resource page sources, queries, and inclusion criteria.
  3. Status findings - dead URL counts and recheck plan.
  4. Dead URL opportunities - topic, dead type, metrics, and replacement fit.
  5. Qualified backlink prospects - referring pages that still link to the dead resource.
  6. Contact and outreach notes - selected contact path and message angle.
  7. Salvage redirect map - old URL, destination, and verification when the user owns the site.
  8. Risks and next actions - false positives, content gaps, and verification gaps.
当被要求执行断链构建时，需返回以下内容：
  1. 推广活动摘要 - 资产、主题、目标潜在合作方类型，以及替代内容的质量。
  2. 潜在机会挖掘计划 - 资源页面来源、查询语句，以及纳入标准。
  3. 状态调查结果 - 失效URL数量及重新检查计划。
  4. 失效URL机会 - 主题、失效类型、指标，以及替代内容匹配度。
  5. 筛选后的反向链接潜在合作方 - 仍链接至失效资源的引用页面。
  6. 联系与外展沟通备注 - 选定的联系路径及沟通话术角度。
  7. 回收重定向映射表 - 当用户拥有该网站时，提供旧URL、目标地址及验证信息。
  8. 风险与后续行动 - 误判情况、内容缺口，以及验证缺口。

Contents

目录

NeedStart Here
Understand BLB concepts
references/core/knowledge.md
Apply BLB rules
references/core/rules.md
See tracking examples
references/core/examples.md
Run BLB or salvage workflow
workflows/run-broken-link-building.md
需求起始参考
理解BLB概念
references/core/knowledge.md
应用BLB规则
references/core/rules.md
查看跟踪示例
references/core/examples.md
执行BLB或回收工作流
workflows/run-broken-link-building.md

Core Posture

核心原则

  • Broken-link outreach works only when the replacement is genuinely useful.
  • Initial dead-link findings are suspects until rechecked.
  • Backlink exports are raw data until deduped, filtered, and verified.
  • Link equity salvage requires historical URL discovery, not only current crawling.
  • 断链外展沟通仅在替代内容真正有用时才有效。
  • 初始发现的失效链接仅为疑似情况，需重新检查确认。
  • 反向链接导出数据为原始数据，需经过去重、筛选和验证。
  • 链接权益回收需挖掘历史URL，而不仅仅依赖当前爬虫抓取。