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Business Model Frameworks

商业模式框架

Design, visualize, and validate business models.
设计、可视化并验证商业模式。

Quick Start

快速入门

  1. Choose framework - Based on your situation
  2. Fill canvas - Use structured approach below
  3. Validate - Test assumptions with customers
  4. Iterate - Refine based on learning
  1. 选择框架 - 根据你的实际场景
  2. 填写画布 - 使用下方的结构化方法
  3. 验证 - 通过客户测试假设
  4. 迭代 - 根据学习成果优化

Framework Selection

框架选择

SituationUse This
Existing business - understand or optimize current modelBusiness Model Canvas
Startup/New idea - validate quickly, test assumptionsLean Canvas
Product-market fit - ensure value matches customer needsValue Proposition Canvas
Innovation - transform existing businessBusiness Model Canvas + Blue Ocean
场景适用框架
现有企业 - 理解或优化当前商业模式Business Model Canvas
创业公司/新想法 - 快速验证、测试假设Lean Canvas
产品-市场匹配 - 确保价值符合客户需求Value Proposition Canvas
创新转型 - 变革现有商业模式Business Model Canvas + 蓝海战略

The Three Canvases

三大画布

1. Business Model Canvas (BMC)

1. Business Model Canvas (BMC)

For established businesses or comprehensive business design.
Full details: references/business-model-canvas.md
┌─────────────┬────────────┬────────────┬────────────┬─────────────┐
│             │            │            │            │             │
│    Key      │    Key     │   Value    │  Customer  │   Customer  │
│  Partners   │ Activities │Proposition │Relationships│  Segments   │
│             │            │            │            │             │
│             ├────────────┤            ├────────────┤             │
│             │            │            │            │             │
│             │    Key     │            │  Channels  │             │
│             │ Resources  │            │            │             │
│             │            │            │            │             │
├─────────────┴────────────┴────────────┴────────────┴─────────────┤
│                          │                                        │
│       Cost Structure     │              Revenue Streams           │
│                          │                                        │
└──────────────────────────┴────────────────────────────────────────┘
适用于成熟企业或全面的商业模式设计。
详细内容: references/business-model-canvas.md
┌─────────────┬────────────┬────────────┬────────────┬─────────────┐
│             │            │            │            │             │
│    Key      │    Key     │   Value    │  Customer  │   Customer  │
│  Partners   │ Activities │Proposition │Relationships│  Segments   │
│             │            │            │            │             │
│             ├────────────┤            ├────────────┤             │
│             │            │            │            │             │
│             │    Key     │            │  Channels  │             │
│             │ Resources  │            │            │             │
│             │            │            │            │             │
├─────────────┴────────────┴────────────┴────────────┴─────────────┤
│                          │                                        │
│       Cost Structure     │              Revenue Streams           │
│                          │                                        │
└──────────────────────────┴────────────────────────────────────────┘

2. Lean Canvas

2. Lean Canvas

For startups and new ventures - focus on problem/solution fit.
Full details: references/lean-canvas.md
┌─────────────┬────────────┬────────────┬────────────┬─────────────┐
│             │            │            │            │             │
│   Problem   │  Solution  │  Unique    │   Unfair   │  Customer   │
│   (Top 3)   │  (Top 3)   │   Value    │  Advantage │  Segments   │
│             │            │Proposition │            │             │
│             ├────────────┤            ├────────────┤             │
│             │            │            │            │             │
│             │    Key     │            │  Channels  │             │
│             │  Metrics   │            │            │             │
│             │            │            │            │             │
├─────────────┴────────────┴────────────┴────────────┴─────────────┤
│                          │                                        │
│       Cost Structure     │              Revenue Streams           │
│                          │                                        │
└──────────────────────────┴────────────────────────────────────────┘
适用于创业公司和新业务——聚焦问题-解决方案匹配。
详细内容: references/lean-canvas.md
┌─────────────┬────────────┬────────────┬────────────┬─────────────┐
│             │            │            │            │             │
│   Problem   │  Solution  │  Unique    │   Unfair   │  Customer   │
│   (Top 3)   │  (Top 3)   │   Value    │  Advantage │  Segments   │
│             │            │Proposition │            │             │
│             ├────────────┤            ├────────────┤             │
│             │            │            │            │             │
│             │    Key     │            │  Channels  │             │
│             │  Metrics   │            │            │             │
│             │            │            │            │             │
├─────────────┴────────────┴────────────┴────────────┴─────────────┤
│                          │                                        │
│       Cost Structure     │              Revenue Streams           │
│                          │                                        │
└──────────────────────────┴────────────────────────────────────────┘

3. Value Proposition Canvas (VPC)

3. Value Proposition Canvas (VPC)

Zoom into Customer Segments + Value Proposition from BMC.
Full details: references/value-proposition-canvas.md
┌─────────────────────────────────────────────────────────────────┐
│                                                                 │
│   VALUE MAP                         CUSTOMER PROFILE            │
│   ┌─────────────┐                   ┌─────────────┐            │
│   │   Products  │                   │    Gains    │            │
│   │  & Services │                   │             │            │
│   ├─────────────┤     FIT?          ├─────────────┤            │
│   │    Gain     │ ◄──────────────►  │    Jobs     │            │
│   │  Creators   │                   │  (To Be Done)│            │
│   ├─────────────┤                   ├─────────────┤            │
│   │    Pain     │                   │    Pains    │            │
│   │  Relievers  │                   │             │            │
│   └─────────────┘                   └─────────────┘            │
│                                                                 │
└─────────────────────────────────────────────────────────────────┘
深入拆解BMC中的客户细分与价值主张部分。
详细内容: references/value-proposition-canvas.md
┌─────────────────────────────────────────────────────────────────┐
│                                                                 │
│   VALUE MAP                         CUSTOMER PROFILE            │
│   ┌─────────────┐                   ┌─────────────┐            │
│   │   Products  │                   │    Gains    │            │
│   │  & Services │                   │             │            │
│   ├─────────────┤     FIT?          ├─────────────┤            │
│   │    Gain     │ ◄──────────────►  │    Jobs     │            │
│   │  Creators   │                   │  (To Be Done)│            │
│   ├─────────────┤                   ├─────────────┤            │
│   │    Pain     │                   │    Pains    │            │
│   │  Relievers  │                   │             │            │
│   └─────────────┘                   └─────────────┘            │
│                                                                 │
└─────────────────────────────────────────────────────────────────┘

Canvas Comparison

画布对比

AspectBusiness Model CanvasLean CanvasValue Proposition Canvas
CreatorOsterwalder & PigneurAsh MauryaOsterwalder
FocusComprehensive business modelProblem-solution validationProduct-market fit
Best forEstablished businessStartups, new ideasDeep customer understanding
Unique blocksPartners, RelationshipsProblem, Unfair AdvantageGains, Pains, Jobs
Time to fill1-2 hours20-30 minutes30-60 minutes
维度Business Model CanvasLean CanvasValue Proposition Canvas
创作者Osterwalder & PigneurAsh MauryaOsterwalder
核心关注点全面的商业模式问题-解决方案验证产品-市场匹配
最佳适用场景成熟企业创业公司、新想法深度理解客户
独特模块合作伙伴、客户关系问题、不公平优势收益、痛点、待办任务
填写耗时1-2小时20-30分钟30-60分钟

Workflow Recommendation

工作流建议

For New Business Idea

针对新商业想法

1. Lean Canvas (20 min)
   ↓
2. Value Proposition Canvas (for top segment)
   ↓
3. Customer interviews (validate)
   ↓
4. Iterate Lean Canvas
   ↓
5. Business Model Canvas (when scaling)
1. Lean Canvas (20分钟)
   ↓
2. Value Proposition Canvas (针对核心客户细分)
   ↓
3. 客户访谈（验证假设）
   ↓
4. 迭代Lean Canvas
   ↓
5. Business Model Canvas（规模化阶段）

For Existing Business Innovation

针对现有企业创新

1. Business Model Canvas (current state)
   ↓
2. Value Proposition Canvas (problem areas)
   ↓
3. Lean Canvas (for new initiatives)
   ↓
4. Business Model Canvas (future state)
1. Business Model Canvas（当前状态）
   ↓
2. Value Proposition Canvas（问题领域）
   ↓
3. Lean Canvas（针对新举措）
   ↓
4. Business Model Canvas（未来状态）

Common Mistakes

常见误区

MistakeFix
Starting with solutionStart with customer problems
One customer segmentBe specific, narrow first
Vague value propositionUse customer's words
Untested assumptionsValidate with real customers
Static canvasUpdate regularly
Working aloneCollaborate, get diverse input
误区解决方法
从解决方案入手从客户问题开始
客户细分过于宽泛先聚焦具体细分群体
价值主张模糊使用客户的语言描述
假设未经过测试通过真实客户验证
画布一成不变定期更新
独自完成协作共创，获取多元输入

Output Template

输出模板

When presenting canvas analysis:
markdown
undefined
展示画布分析结果时使用：
markdown
undefined

Business Model: [Name]

商业模式: [名称]

Canvas Type: [BMC/Lean/VPC]

画布类型: [BMC/Lean/VPC]

Key Insights

核心洞察

  1. [Most important finding]
  2. [Second insight]
  3. [Third insight]
  1. [最重要的发现]
  2. [次要洞察]
  3. [第三项洞察]

Riskiest Assumptions

高风险假设

  1. [Assumption that could kill the business]
  2. [Second risky assumption]
  1. [可能导致业务失败的假设]
  2. [第二项高风险假设]

Next Steps to Validate

下一步验证计划

  • [Experiment 1]
  • [Experiment 2]
  • [Customer interview focus]
undefined
  • [实验1]
  • [实验2]
  • [客户访谈重点]
undefined

Related Skills

相关技能

  • /manage-business-strategy
    — Strategic context for business model
  • /boost-intel
    — Mental models for business analysis
  • /deep-research
    — Research market and competitors
  • /generate-creative-ideas
    — Innovate business model components
  • /triz
    — Resolve business model contradictions
  • /manage-business-strategy
    — 商业模式的战略背景
  • /boost-intel
    — 商业分析的思维模型
  • /deep-research
    — 研究市场与竞争对手
  • /generate-creative-ideas
    — 创新商业模式组件
  • /triz
    — 解决商业模式中的矛盾