After every conversation:
- Rep opens CRM
- Types notes
- Updates 10+ fields
- Often forgets or skips
- Data quality suffers

Time wasted: 30-60 minutes/day
Data accuracy: 50-70%

During/after conversation:
- Bot extracts key data
- Fields update automatically
- Rep reviews/confirms
- Data always current

Time saved: 25-50 minutes/day
Data accuracy: 90%+

Extract from conversation:

"My email is john.smith@company.com"
→ email: john.smith@company.com

"Best number is 415-555-1234"
→ phone: +14155551234

"I'm the VP of Marketing"
→ title: VP of Marketing

"We're based in San Francisco"
→ city: San Francisco, state: CA

"We have about 500 employees"
→ company_size: 500

Pattern matching + NER for extraction.

Budget extraction:
"We've allocated around $50k for this"
→ budget: 50000, budget_currency: USD

"Budget isn't approved yet"
→ budget_status: not_approved

Authority extraction:
"I make the final call on this"
→ decision_maker: true

"I'll need to run this by my CEO"
→ decision_maker: false, economic_buyer: CEO

Need extraction:
"Our main problem is lead conversion"
→ primary_need: lead_conversion

Timeline extraction:
"We want to implement by Q2"
→ target_timeline: Q2, urgency: medium

"This is urgent, need it next month"
→ target_timeline: next_month, urgency: high

Product interest:
"We're looking at your enterprise plan"
→ product_interest: enterprise

"Specifically interested in analytics"
→ features_of_interest: [analytics]

Deal size signals:
"We'd need licenses for 100 users"
→ estimated_users: 100
→ estimated_deal_size: 100 * price_per_user

Stage indicators:
"We're just researching right now"
→ stage: research

"Ready to see a proposal"
→ stage: proposal_requested

Preferences:
"Email works best for me"
→ preferred_channel: email

"I'm usually free mornings"
→ preferred_time: morning

"Don't call my cell"
→ contact_preference: no_cell_calls

Relationships:
"Talk to Sarah, she handles vendor selection"
→ additional_contact: Sarah, role: vendor_selection

"Our IT team will need to review"
→ stakeholders: [IT team]

EXTRACTION_RULES = {
    "email": {
        "patterns": [
            r"[\w\.-]+@[\w\.-]+\.\w+",
            r"email is ([\w\.-]+@[\w\.-]+\.\w+)",
            r"reach me at ([\w\.-]+@[\w\.-]+\.\w+)"
        ],
        "field": "email",
        "validation": validate_email
    },
    "phone": {
        "patterns": [
            r"\+?1?[-.\s]?\(?[0-9]{3}\)?[-.\s]?[0-9]{3}[-.\s]?[0-9]{4}",
            r"call me at ([\d\s\-\(\)]+)",
            r"number is ([\d\s\-\(\)]+)"
        ],
        "field": "phone",
        "validation": validate_phone,
        "transform": normalize_phone
    },
    "company_size": {
        "patterns": [
            r"(\d+)\s*employees",
            r"team of (\d+)",
            r"about (\d+) people",
            r"(\d+)-person company"
        ],
        "field": "company_size",
        "transform": int
    },
    "budget": {
        "patterns": [
            r"\$(\d+[,\d]*)\s*(k|K|thousand|million|M)?",
            r"budget.*?(\d+[,\d]*)\s*(k|K|thousand|million|M)?",
            r"allocated.*?(\d+[,\d]*)\s*(k|K|thousand|million|M)?"
        ],
        "field": "budget",
        "transform": parse_currency
    }
}

def extract_field(text, field_config):
    for pattern in field_config["patterns"]:
        match = re.search(pattern, text, re.IGNORECASE)
        if match:
            value = match.group(1) if match.groups() else match.group()
            if "transform" in field_config:
                value = field_config["transform"](value)
            if "validation" in field_config:
                if not field_config["validation"](value):
                    continue
            return value
    return None

def extract_with_nlp(text, field_type):
    # Use NER for entity extraction
    entities = ner_model.extract(text)

    # Use intent classification for context
    intent = classify_intent(text)

    # Combine for extraction
    if field_type == "budget":
        money_entities = [e for e in entities if e.type == "MONEY"]
        if money_entities and intent in ["budget_discussion", "pricing"]:
            return money_entities[0].value

    if field_type == "timeline":
        date_entities = [e for e in entities if e.type == "DATE"]
        if date_entities and intent in ["timeline_discussion", "urgency"]:
            return parse_timeline(date_entities[0].value)

    return None

def extract_with_llm(conversation, fields_needed):
    prompt = f"""
    Extract the following information from this conversation:
    {fields_needed}

    Conversation:
    {conversation}

    Return as JSON with extracted values. Use null for any
    fields not mentioned. Include confidence score (0-1).
    """

    response = llm.generate(prompt)
    extracted = json.loads(response)

    return extracted

# Example output:
{
    "budget": {"value": 50000, "confidence": 0.9},
    "timeline": {"value": "Q2 2024", "confidence": 0.85},
    "decision_maker": {"value": false, "confidence": 0.7},
    "company_size": {"value": 500, "confidence": 0.95}
}

CRM_FIELD_MAPPING = {
    # Contact fields
    "email": "Contact.Email",
    "phone": "Contact.Phone",
    "title": "Contact.Title",
    "preferred_channel": "Contact.Preferred_Channel__c",

    # Account fields
    "company_size": "Account.NumberOfEmployees",
    "industry": "Account.Industry",
    "city": "Account.BillingCity",
    "state": "Account.BillingState",

    # Opportunity fields
    "budget": "Opportunity.Amount",
    "target_timeline": "Opportunity.CloseDate",
    "stage": "Opportunity.StageName",
    "product_interest": "Opportunity.Product_Interest__c",

    # Custom fields
    "primary_need": "Opportunity.Primary_Pain_Point__c",
    "decision_maker": "Contact.Is_Decision_Maker__c",
    "urgency": "Opportunity.Urgency__c"
}

def update_crm(extracted_data, record_id, crm_client):
    updates = {}

    for field, value_data in extracted_data.items():
        # Check confidence threshold
        if value_data["confidence"] < 0.7:
            continue  # Skip low-confidence extractions

        # Get CRM field name
        crm_field = CRM_FIELD_MAPPING.get(field)
        if not crm_field:
            continue

        # Check if update is appropriate
        current_value = crm_client.get_field(record_id, crm_field)
        if should_update(current_value, value_data["value"]):
            updates[crm_field] = value_data["value"]

    # Apply updates
    if updates:
        crm_client.update(record_id, updates)
        log_updates(record_id, updates, extracted_data)

    return updates

def should_update(current, new):
    # Don't overwrite with null
    if new is None:
        return False

    # Don't overwrite non-null with different value (require confirmation)
    if current is not None and current != new:
        return False  # Or queue for review

    return True

def process_conversation_for_crm(conversation):
    # Extract all fields
    extracted = {}

    for message in conversation.messages:
        if message.sender == "prospect":
            message_extractions = extract_all_fields(message.text)
            for field, data in message_extractions.items():
                # Keep highest confidence extraction
                if field not in extracted or data["confidence"] > extracted[field]["confidence"]:
                    extracted[field] = data

    # Validate and clean
    validated = validate_extractions(extracted)

    # Update CRM
    updates = update_crm(
        validated,
        conversation.prospect_id,
        crm_client
    )

    return updates

When to queue for review:
- Low confidence (<70%)
- Conflicting extractions
- Significant value change
- Critical fields (budget, close date)

Review interface:
"Extracted: Budget = $50,000 (85% confidence)
From: 'We've set aside around $50k for this project'
Current value: [blank]
[Approve] [Edit] [Reject]"

CONFIDENCE_THRESHOLDS = {
    # Auto-update
    "high": {
        "threshold": 0.9,
        "action": "auto_update"
    },
    # Update but notify
    "medium": {
        "threshold": 0.7,
        "action": "update_and_notify"
    },
    # Queue for review
    "low": {
        "threshold": 0.5,
        "action": "queue_for_review"
    },
    # Discard
    "very_low": {
        "threshold": 0.0,
        "action": "discard"
    }
}

def record_feedback(extraction_id, approved, corrected_value=None):
    # Log the feedback
    feedback = {
        "extraction_id": extraction_id,
        "approved": approved,
        "corrected_value": corrected_value,
        "timestamp": datetime.now()
    }

    # Use for model improvement
    if not approved:
        add_to_training_data(
            original=get_extraction(extraction_id),
            corrected=corrected_value
        )

    # Update extraction rules if pattern failing
    if not approved:
        increment_failure_count(extraction_id)
        if should_disable_rule(extraction_id):
            disable_extraction_rule(extraction_id)

def parse_timeline(text):
    # Relative dates
    relative_patterns = {
        r"next month": lambda: today() + timedelta(days=30),
        r"next quarter|Q[1-4]": parse_quarter,
        r"end of year": lambda: date(today().year, 12, 31),
        r"(\d+) (days|weeks|months)": parse_relative_duration
    }

    for pattern, handler in relative_patterns.items():
        if re.search(pattern, text, re.IGNORECASE):
            return handler()

    # Absolute dates
    parsed = dateparser.parse(text)
    if parsed:
        return parsed.date()

    return None

def parse_currency(text):
    # Remove formatting
    cleaned = re.sub(r'[,$]', '', text)

    # Handle multipliers
    multipliers = {
        'k': 1000, 'K': 1000, 'thousand': 1000,
        'm': 1000000, 'M': 1000000, 'million': 1000000
    }

    for suffix, multiplier in multipliers.items():
        if suffix in text:
            cleaned = re.sub(r'[a-zA-Z]', '', cleaned)
            return float(cleaned) * multiplier

    return float(cleaned)

def map_to_picklist(extracted_value, picklist_options):
    # Exact match
    if extracted_value in picklist_options:
        return extracted_value

    # Fuzzy match
    best_match = None
    best_score = 0

    for option in picklist_options:
        score = fuzzy_match(extracted_value.lower(), option.lower())
        if score > best_score and score > 0.8:
            best_match = option
            best_score = score

    return best_match  # May be None

Track:
- Extraction accuracy (vs human verification)
- Confidence calibration
- Field coverage (% of fields populated)
- False positive rate
- Human override rate

Improve:
- Rules with low accuracy
- Fields with low coverage
- High override rate patterns

Measure:
- Data entry time before automation
- Data entry time after automation
- Data quality improvement
- Rep satisfaction

"Automated field population saves reps
35 minutes/day on average."