[Observation about their situation]

[How you help similar companies] → [Specific outcome]

[Brief proof point if space allows]

Subject: [Trigger event]

Hi [First name],

[Observation about trigger event].

When [similar companies] [experience this trigger], they often [face challenge you solve].

We helped [similar company] [specific outcome] after [similar situation].

Worth a quick conversation?

[Your name]

Subject: Your Austin expansion

Hi Sarah,

Congrats on opening the Austin office—saw the announcement on LinkedIn.

When sales teams expand that fast, getting new reps productive quickly becomes critical. Ramp time can make or break the quarter.

We helped Segment cut new rep ramp time from 5 months to 6 weeks during their scale-up. Happy to share what worked.

Worth 15 minutes this week?

Mike

Subject: [Pain point question]

Hi [First name],

Most [their role] I talk to are frustrated that [common pain point].

[Brief description of the problem and its cost].

We help [company type] [outcome that addresses pain].

Is this a priority for your team right now?

[Your name]

Subject: How [similar company] [achieved outcome]

Hi [First name],

[Similar company] was dealing with [problem you solve].

[Specific result they achieved] by [brief how].

Given [observation about their company], thought you might be interested in how they did it.

Open to a 15-minute call?

[Your name]

Subject: Quick question about [their thing]

Hi [First name],

[Observation that shows research].

Quick question: [Relevant question about their situation/challenge]?

Asking because we've helped [similar companies] [outcome], and I'm curious if [they face similar challenge].

[Your name]

Subject: [Mutual connection] suggested I reach out

Hi [First name],

[Mutual connection] mentioned you might be looking at [problem area].

We helped [their company/similar companies] [specific outcome].

If [brief value prop], happy to share what worked.

Worth a conversation?

[Your name]

Hi [Name], [brief reason for connecting - mutual connection, shared interest, or specific observation]. Would love to connect.

Hey [Name],

Thanks for connecting.

[1 sentence observation or question]

[1 sentence value or ask]

[Your name]

Hey Sarah,

Thanks for connecting.

Noticed you're scaling the SDR team at Acme. Curious how you're thinking about outbound in the current environment?

We've been seeing interesting patterns with teams your size—happy to share if useful.

Mike

"Hi [Name], this is [Your name] with [Company]. Did I catch you at an okay time?"

[If yes]
"Great. The reason for my call—[brief trigger/reason]—and I wanted to [value/question]."

"I understand—would 2 minutes now work, or should I call back at [specific time]?"

"Totally get it. What I'll do is send you a quick email with [value], and maybe we can connect next week?"

Subject: Re: [Original subject]

[First name]—

Quick follow-up.

[One new insight or angle they might find valuable]

[Same or modified CTA]

[Your name]

Subject: Re: [Original subject]

Thought this might be relevant—[brief new value: case study, insight, content]

[Link if applicable]

Worth discussing?

[Your name]

Subject: Re: [Original subject]

[First name], trying you one more time.

[Different angle or lighter approach]

If timing's not right, no worries—happy to reconnect down the road.

[Your name]

Subject: Should I close your file?

[First name],

I've reached out a few times and haven't heard back—no worries, I get it.

I'll assume the timing isn't right and won't keep bugging you.

If things change, you know where to find me.

[Your name]