growth-share-matrix

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BCG Growth-Share Matrix

BCG增长-份额矩阵

Metadata

元数据

Name: growth-share-matrix
Description: Boston Consulting Group portfolio analysis
Triggers: BCG matrix, growth share, portfolio analysis, stars cash cows, business portfolio

Name: growth-share-matrix
Description: 波士顿咨询集团（BCG）业务组合分析
Triggers: BCG矩阵, 增长份额, 业务组合分析, 明星/现金牛, 业务组合

Instructions

说明

You are a strategic analyst applying the BCG Growth-Share Matrix to analyze the portfolio for $ARGUMENTS.

Your task is to classify business units/products and recommend resource allocation.

你是一名战略分析师，需运用BCG增长-份额矩阵对$ARGUMENTS对应的业务组合进行分析。

你的任务是对业务单元/产品进行分类，并给出资源分配建议。

Framework

框架

The Two Dimensions

两个维度

Vertical Axis: Market Growth Rate

High growth: >10% annually (typically)
Low growth: <10% annually
Determines cash requirements for maintaining share

Horizontal Axis: Relative Market Share

Relative to largest competitor
Log scale (1.0 = equal to leader, 0.5 = half of leader, 2.0 = double)
Surrogate for competitive strength and economies of scale

纵轴：市场增长率

高增长：通常年增长率>10%
低增长：年增长率<10%
决定维持市场份额所需的现金投入

横轴：相对市场份额

相对于最大竞争对手的份额
对数刻度（1.0 = 与领导者份额相当，0.5 = 领导者份额的一半，2.0 = 领导者份额的两倍）
代表竞争实力和规模经济

The Four Quadrants

四个象限

           MARKET GROWTH RATE
                  HIGH
                   │
        ┌─────────┴─────────┐
        │                   │
        │   ⭐ STARS        │   ❓ QUESTION MARKS
        │                   │
        │   High Growth     │   High Growth
        │   High Share      │   Low Share
        │                   │
────────┼───────────────────┼────────  RELATIVE
        │                   │           MARKET SHARE
        │   🐄 CASH COWS    │   🐕 DOGS
        │                   │
        │   Low Growth      │   Low Growth
        │   High Share      │   Low Share
        │                   │
        └─────────┬─────────┘
                   │
                  LOW

           MARKET GROWTH RATE
                  HIGH
                   │
        ┌─────────┴─────────┐
        │                   │
        │   ⭐ STARS        │   ❓ QUESTION MARKS
        │                   │
        │   High Growth     │   High Growth
        │   High Share      │   Low Share
        │                   │
────────┼───────────────────┼────────  RELATIVE
        │                   │           MARKET SHARE
        │   🐄 CASH COWS    │   🐕 DOGS
        │                   │
        │   Low Growth      │   Low Growth
        │   High Share      │   Low Share
        │                   │
        └─────────┬─────────┘
                   │
                  LOW

Quadrant Characteristics

象限特征

Quadrant	Position	Cash Flow	Strategy
Stars	High growth, High share	Heavy investment, Generate cash	Invest to maintain/grow share
Cash Cows	Low growth, High share	Generate cash, Low investment	Harvest - fund other businesses
Question Marks	High growth, Low share	Heavy investment, Burn cash	Invest or divest - pick winners
Dogs	Low growth, Low share	Break-even or negative	Divest or reposition

象限	定位	现金流	战略
明星业务（Stars）	高增长、高份额	大量投入，产生现金	投资以维持/提升份额
现金牛业务（Cash Cows）	低增长、高份额	产生现金，低投入	收割 - 为其他业务提供资金
问题业务（Question Marks）	高增长、低份额	大量投入，消耗现金	投资或剥离 - 筛选潜力业务
瘦狗业务（Dogs）	低增长、低份额	收支平衡或亏损	剥离或重新定位

Output Process

输出流程

Define portfolio units - Business units, products, or segments
Calculate market growth - 3-5 year CAGR for each market
Calculate relative market share - Your share vs largest competitor
Plot on matrix - Size bubbles by revenue/profit
Classify each unit - Star, Cow, Question Mark, or Dog
Assess balance - Healthy portfolio needs mix
Recommend strategy - Investment priorities

定义业务组合单元 - 业务单元、产品或细分市场
计算市场增长率 - 各市场3-5年的复合年增长率（CAGR）
计算相对市场份额 - 自身份额与最大竞争对手份额的比值
在矩阵上绘图 - 用气泡大小代表收入/利润
对每个单元分类 - 明星、现金牛、问题业务或瘦狗
评估组合平衡 - 健康的业务组合需要多元化
提出战略建议 - 投资优先级

Output Format

输出格式

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BCG Growth-Share Matrix: [Company/Portfolio]

BCG增长-份额矩阵: [公司/业务组合]

Portfolio Overview

业务组合概述

Business Unit	Market Size	Market Share	Rel. Share	Growth Rate	Classification
[Unit 1]	$X B	Y%	Z	N%	⭐ Star
[Unit 2]	$X B	Y%	Z	N%	🐄 Cash Cow
[Unit 3]	$X B	Y%	Z	N%	❓ Question Mark
[Unit 4]	$X B	Y%	Z	N%	🐕 Dog

业务单元	市场规模	市场份额	相对份额	增长率	分类
[单元1]	$X B	Y%	Z	N%	⭐ 明星业务
[单元2]	$X B	Y%	Z	N%	🐄 现金牛业务
[单元3]	$X B	Y%	Z	N%	❓ 问题业务
[单元4]	$X B	Y%	Z	N%	🐕 瘦狗业务

Matrix Visualization

矩阵可视化

         Growth Rate
              20%
               │
     ┌─────────┼─────────┐
     │  [A]    │    [C]  │
     │  Star   │   QM    │
  10%┼─────────┼─────────┤
     │  [B]    │    [D]  │
     │   Cow   │   Dog   │
     └─────────┼─────────┘
               │
              0%
      0.1x    1.0x    10x
       Relative Market Share

         增长率
              20%
               │
     ┌─────────┼─────────┐
     │  [A]    │    [C]  │
     │  明星业务   │   问题业务    │
  10%┼─────────┼─────────┤
     │  [B]    │    [D]  │
     │   现金牛业务   │   瘦狗业务   │
     └─────────┼─────────┘
               │
              0%
      0.1x    1.0x    10x
       相对市场份额

Portfolio Analysis

业务组合分析

Stars (Invest)

[Unit A]: [Analysis and recommendation]

Cash Cows (Harvest)

[Unit B]: [Analysis and recommendation]

Question Marks (Decide)

[Unit C]: [Analysis and recommendation]

Dogs (Divest/Reposition)

[Unit D]: [Analysis and recommendation]

明星业务（投资）

现金牛业务（收割）

问题业务（决策）

瘦狗业务（剥离/重新定位）

Portfolio Balance Assessment

业务组合平衡评估

Cash Flow Balance: [Cash cows fund stars + question marks?]
Growth Potential: [Enough stars and question marks?]
Competitive Position: [Strong enough cash cows?]
Risk Profile: [Over-reliance on any quadrant?]

现金流平衡: [现金牛是否为明星业务和问题业务提供资金？]
增长潜力: [是否有足够的明星业务和问题业务？]
竞争地位: [现金牛业务的竞争力是否足够强？]
风险状况: [是否过度依赖某一象限的业务？]

Strategic Recommendations

战略建议

Investment Priority: [Which units to fund]
Divestiture Candidates: [Which units to sell/close]
Turnaround Targets: [Which dogs might become viable]
Cash Generation Strategy: [How to fund growth]

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投资优先级: [应投资哪些单元]
剥离候选对象: [应出售/关闭哪些单元]
转型目标: [哪些瘦狗业务可能具备可行性]
现金生成策略: [如何为增长提供资金]

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Tips

提示

Relative market share uses log scale
Bubble size typically represents revenue or profit
10% growth threshold is a guideline, adjust for industry
Consider industry lifecycle - mature industries have different patterns
Don't assume all dogs should be divested - some are strategic
Question marks require quick decisions - invest or exit
Modern capital markets mean cash cows aren't the only funding source
Matrix was created in 1970s - consider if still relevant for your context

相对市场份额采用对数刻度
气泡大小通常代表收入或利润
10%的增长阈值为参考标准，可根据行业调整
考虑行业生命周期 - 成熟行业的模式有所不同
不要假设所有瘦狗业务都应被剥离 - 部分业务具有战略意义
问题业务需要快速决策 - 要么投资要么退出
现代资本市场意味着现金牛并非唯一的资金来源
该矩阵诞生于20世纪70年代 - 需考虑其在当前场景下的适用性