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Social Media Content Skill

社交媒体内容创作技能

This skill provides guidelines for creating engaging social media content that drives engagement and shares.
此技能为创作能提升互动量与转发量的高吸引力社交媒体内容提供指南。

When to Use This Skill

何时使用此技能

Use this skill when asked to:
  • Write a LinkedIn post
  • Create a Twitter/X thread
  • Draft social media announcements
  • Repurpose blog content for social
当你被要求执行以下操作时，使用此技能：
  • 撰写LinkedIn帖子
  • 创建Twitter/X线程
  • 起草社交媒体公告
  • 将博客内容改编为社交媒体内容

Research First (Required)

先做调研（必填）

Before writing any social media content, you MUST delegate research:
  1. Use the 
    task
    tool with 
    subagent_type: "researcher"
  2. In the description, specify BOTH the topic AND where to save:
task(
    subagent_type="researcher",
    description="Research [TOPIC]. Save findings to research/[slug].md"
)
Example:
task(
    subagent_type="researcher",
    description="Research renewable energy trends in 2025. Save findings to research/renewable-energy.md"
)
  1. After research completes, read the findings file before writing
在撰写任何社交媒体内容之前，你必须委托调研任务：
  1. 使用
    task
    工具，设置
    subagent_type: "researcher"
  2. 在描述中同时指定主题和保存路径：
task(
    subagent_type="researcher",
    description="Research [TOPIC]. Save findings to research/[slug].md"
)
示例：
task(
    subagent_type="researcher",
    description="Research renewable energy trends in 2025. Save findings to research/renewable-energy.md"
)
  1. 调研完成后，先阅读调研结果文件再开始撰写

Output Structure (Required)

输出结构（必填）

Every social media post MUST have both content AND an image:
LinkedIn posts:
linkedin/
└── <slug>/
    ├── post.md        # The post content
    └── image.png      # REQUIRED: Generated visual
Twitter/X threads:
tweets/
└── <slug>/
    ├── thread.md      # The thread content
    └── image.png      # REQUIRED: Generated visual
Example: A LinkedIn post about "prompt engineering" → 
linkedin/prompt-engineering/
You MUST complete both steps:
  1. Write the content to the appropriate path
  2. Generate an image using 
    generate_image
    and save alongside the post
A social media post is NOT complete without its image.
每一条社交媒体帖子都必须包含内容和图片：
LinkedIn帖子：
linkedin/
└── <slug>/
    ├── post.md        # 帖子内容
    └── image.png      # 必填：生成的视觉素材
Twitter/X线程：
tweets/
└── <slug>/
    ├── thread.md      # 线程内容
    └── image.png      # 必填：生成的视觉素材
示例：一篇关于“prompt engineering”的LinkedIn帖子 → 
linkedin/prompt-engineering/
你必须完成以下两个步骤：
  1. 将内容写入对应路径
  2. 使用
    generate_image
    工具生成图片并与帖子保存在同一目录下
没有配套图片的社交媒体帖子不算完成。

Platform Guidelines

平台指南

LinkedIn

LinkedIn

Format:
  • 1,300 character limit (show more after ~210 chars)
  • First line is crucial - make it hook
  • Use line breaks for readability
  • 3-5 hashtags at the end
Tone:
  • Professional but personal
  • Share insights and learnings
  • Ask questions to drive engagement
  • Use "I" and share experiences
Structure:
[Hook - 1 compelling line]

[Empty line]

[Context - why this matters]

[Empty line]

[Main insight - 2-3 short paragraphs]

[Empty line]

[Call to action or question]

#hashtag1 #hashtag2 #hashtag3
格式要求：
  • 字符限制为1300个（约210个字符后会显示“查看更多”）
  • 第一行至关重要——要能抓住读者注意力
  • 使用换行提升可读性
  • 结尾添加3-5个话题标签
语气要求：
  • 专业但不失个人风格
  • 分享见解与经验
  • 提出问题以提升互动
  • 使用第一人称“我”分享个人经历
结构模板：
[钩子——一句引人入胜的话]

[空行]

[背景——说明内容的重要性]

[空行]

[核心见解——2-3段简短内容]

[空行]

[行动号召或问题]

#话题标签1 #话题标签2 #话题标签3

Twitter/X

Twitter/X

Format:
  • 280 character limit per tweet
  • Threads for longer content (use 1/🧵 format)
  • No more than 2 hashtags per tweet
Thread Structure:
1/🧵 [Hook - the main insight]

2/ [Supporting point 1]

3/ [Supporting point 2]

4/ [Example or evidence]

5/ [Conclusion + CTA]
格式要求：
  • 单条推文字符限制为280个
  • 较长内容使用线程（采用1/🧵格式）
  • 单条推文最多使用2个话题标签
线程结构模板：
1/🧵 [钩子——核心见解]

2/ [支撑论点1]

3/ [支撑论点2]

4/ [示例或证据]

5/ [结论+行动号召]

Image Generation

图片生成

Every social media post needs an eye-catching image. Use the 
generate_social_image
tool:
generate_social_image(prompt="A detailed description...", platform="linkedin", slug="your-post-slug")
The tool saves the image to 
<platform>/<slug>/image.png
.
每一条社交媒体帖子都需要一张吸睛的图片。使用
generate_social_image
工具：
generate_social_image(prompt="A detailed description...", platform="linkedin", slug="your-post-slug")
该工具会将图片保存至
<platform>/<slug>/image.png
路径下。

Social Image Best Practices

社交图片最佳实践

Social images need to work at small sizes in crowded feeds:
  • Bold, simple compositions - one clear focal point
  • High contrast - stands out when scrolling
  • No text in image - too small to read, platforms add their own
  • Square or 4:5 ratio - works across platforms
社交图片需要在拥挤的信息流中以小尺寸清晰展示：
  • 简洁醒目的构图——一个清晰的视觉焦点
  • 高对比度——滚动浏览时能脱颖而出
  • 图片中不要添加文字——尺寸太小无法阅读，平台会自动添加相关信息
  • 正方形或4:5比例——适配多平台展示

Writing Effective Prompts

撰写有效的图片生成提示词

Include these elements:
  1. Single focal point: One clear subject, not a busy scene
  2. Bold style: Vibrant colors, strong shapes, high contrast
  3. Simple background: Solid color, gradient, or subtle texture
  4. Mood/energy: Match the post tone (inspiring, urgent, thoughtful)
提示词需包含以下元素：
  1. 单一视觉焦点：一个清晰的主体，避免场景杂乱
  2. 醒目风格：鲜艳色彩、鲜明形状、高对比度
  3. 简洁背景：纯色、渐变或细微纹理
  4. 氛围/基调：与帖子语气匹配（鼓舞人心、紧迫、深思等）

Example Prompts

提示词示例

For an insight/tip post:
Single glowing lightbulb floating against a deep purple gradient background, lightbulb made of interconnected golden geometric lines, rays of soft light emanating outward. Minimal, striking, high contrast. Square composition.
For announcements/news:
Abstract rocket ship made of colorful geometric shapes launching upward with a trail of particles. Bright coral and teal color scheme against clean white background. Energetic, celebratory mood. Bold flat illustration style.
For thought-provoking content:
Two overlapping translucent circles, one blue one orange, creating a glowing intersection in the center. Represents collaboration or intersection of ideas. Dark charcoal background, soft ethereal glow. Minimalist and contemplative.
针对见解/技巧类帖子：
Single glowing lightbulb floating against a deep purple gradient background, lightbulb made of interconnected golden geometric lines, rays of soft light emanating outward. Minimal, striking, high contrast. Square composition.
针对公告/新闻类帖子：
Abstract rocket ship made of colorful geometric shapes launching upward with a trail of particles. Bright coral and teal color scheme against clean white background. Energetic, celebratory mood. Bold flat illustration style.
针对引发思考类内容：
Two overlapping translucent circles, one blue one orange, creating a glowing intersection in the center. Represents collaboration or intersection of ideas. Dark charcoal background, soft ethereal glow. Minimalist and contemplative.

Content Types

内容类型

Announcement Posts

公告类帖子

  • Lead with the news
  • Explain the impact
  • Include link or next step
  • 开门见山公布消息
  • 说明消息带来的影响
  • 包含链接或下一步行动指引

Insight Posts

见解类帖子

  • Share one specific learning
  • Explain the context briefly
  • Make it actionable
  • 分享一个具体的经验或知识点
  • 简要说明背景
  • 内容要具备可操作性

Question Posts

提问类帖子

  • Ask a genuine question
  • Provide your take first
  • Keep it focused on one topic
  • 提出一个真诚的问题
  • 先分享你自己的观点
  • 聚焦单一话题

Quality Checklist

质量检查清单

Before finishing:
  • Post saved to 
    linkedin/<slug>/post.md
    or 
    tweets/<slug>/thread.md
  • Image generated alongside the post
  • First line hooks attention
  • Content fits platform limits
  • Tone matches platform norms
  • Has clear CTA or question
  • Hashtags are relevant (not generic)
完成内容创作前，请检查：
  • 帖子已保存至
    linkedin/<slug>/post.md
    或
    tweets/<slug>/thread.md
    路径
  • 已生成配套图片并与帖子保存在一起
  • 第一行能抓住读者注意力
  • 内容符合平台字符限制
  • 语气符合平台规范
  • 包含清晰的行动号召或问题
  • 话题标签与内容相关（而非通用标签）