xiaohongshu-data

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Original

English

🇨🇳

Translation

Chinese

Xiaohongshu (RED) Data

小红书（RED）数据

Search notes, products, and creator profiles on Xiaohongshu (小红书), China's largest social commerce platform.

在小红书（中国最大的社交电商平台）上搜索笔记、商品和创作者主页。

When to Use

使用场景

User asks about product reviews or recommendations on Xiaohongshu
User wants to find trending products or content on RED
User shares a Xiaohongshu link and wants note/product details
User needs influencer/creator data for marketing
User asks about Chinese consumer trends and lifestyle content

用户询问小红书上的商品评价或推荐
用户想要查找小红书上的热门商品或内容
用户分享小红书链接并想要获取笔记/商品详情
用户需要用于营销的博主/创作者数据
用户询问中国消费者趋势和生活方式相关内容

Important: Compliance Notice

重要：合规说明

This tool accesses publicly available data on Xiaohongshu. Users are responsible for:

Complying with Xiaohongshu's Terms of Service
Respecting content creators' intellectual property
Using data for personal research purposes only
Not scraping at excessive rates (recommended: max 1 request per 2 seconds)

本工具获取小红书上的公开数据。用户需自行负责：

遵守小红书的服务条款
尊重内容创作者的知识产权
仅将数据用于个人研究目的
不要以过高频率抓取数据（建议：最多每2秒1次请求）

MCP Server Setup

MCP 服务器配置

json

{
  "mcpServers": {
    "xiaohongshu-data": {
      "command": "npx",
      "args": ["-y", "@shopme/xiaohongshu-data-mcp"],
      "env": {
        "XHS_COOKIE": "your-xiaohongshu-cookie"
      }
    }
  }
}

json

{
  "mcpServers": {
    "xiaohongshu-data": {
      "command": "npx",
      "args": ["-y", "@shopme/xiaohongshu-data-mcp"],
      "env": {
        "XHS_COOKIE": "your-xiaohongshu-cookie"
      }
    }
  }
}

How to Get XHS_COOKIE

如何获取 XHS_COOKIE

Open https://www.xiaohongshu.com in your browser
Log in to your account
Open DevTools (F12) → Application → Cookies
Copy the full cookie string
Cookie expires periodically; you may need to refresh it

在浏览器中打开 https://www.xiaohongshu.com
登录你的账号
打开开发者工具（F12）→ Application → Cookies
复制完整的Cookie字符串
Cookie会定期过期；你可能需要刷新它

Available Tools

可用工具

search_notes

Search Xiaohongshu notes by keyword.

```
keyword
```
: Search term (Chinese works best)
```
sort
```
: "general" (default), "popularity" (most liked), "latest" (newest)
```
noteType
```
: "all", "normal" (image), "video"
Returns: notes with title, engagement metrics, images, author info

按关键词搜索小红书笔记。

```
keyword
```
：搜索词（中文效果最佳）
```
sort
```
："general"（默认）、"popularity"（点赞最多）、"latest"（最新）
```
noteType
```
："all"、"normal"（图文）、"video"（视频）
返回结果：包含标题、互动指标、图片、作者信息的笔记

get_note_detail

Get full details of a specific note.

```
noteId
```
: 24-character hex note ID
Returns: full note content, engagement metrics, images/video, tags

获取特定笔记的完整详情。

```
noteId
```
：24位十六进制笔记ID
返回结果：完整笔记内容、互动指标、图片/视频、标签

search_xhs_products

Search products on Xiaohongshu Mall.

```
keyword
```
: Product search term
Returns: products with prices, images, sales, ratings

搜索小红书商城的商品。

```
keyword
```
：商品搜索词
返回结果：包含价格、图片、销量、评分的商品

get_creator_info

Get creator/influencer profile information.

```
userId
```
: 24-character hex user ID
Returns: follower count, note count, likes, verification status

获取博主/创作者的主页信息。

```
userId
```
：24位十六进制用户ID
返回结果：粉丝数、笔记数、点赞数、认证状态

parse_xhs_url

Parse a Xiaohongshu URL to extract note/product/user ID.

```
url
```
: Any Xiaohongshu link
Returns: type (note/product/user), extracted ID, next step hint

解析小红书URL以提取笔记/商品/用户ID。

```
url
```
：任意小红书链接
返回结果：类型（笔记/商品/用户）、提取的ID、下一步操作提示

Understanding Xiaohongshu Data

理解小红书数据

Engagement Metrics

互动指标

Metric	Chinese	What It Means
Likes (点赞)	点赞数	User appreciation
Collects (收藏)	收藏数	"Bookmarked" - strong purchase intent signal
Comments (评论)	评论数	Discussion and engagement
Shares (分享)	分享数	Viral potential

指标（Metric）	中文	含义
Likes (点赞)	点赞数	用户认可
Collects (收藏)	收藏数	「已收藏」——强烈的购买意向信号
Comments (评论)	评论数	讨论与互动
Shares (分享)	分享数	传播潜力

Key Insight

核心洞察

Collect-to-Like Ratio is the most important metric:

50%: Extremely high purchase intent (product is highly desired)
20-50%: Good commercial potential
< 20%: More entertainment value than purchase intent

收藏点赞比是最重要的指标：

50%：极高的购买意向（商品需求强烈）
20-50%：良好的商业潜力
<20%：娱乐价值高于购买意向

Content Types

内容类型

Normal notes (图文笔记): Image-based posts, often product reviews
Video notes (视频笔记): Video content, tutorials, unboxings
Product notes: Directly linked to Xiaohongshu Mall products

图文笔记：基于图片的帖子，通常是商品评测
视频笔记：视频内容，如教程、开箱
商品笔记：直接关联小红书商城商品的笔记

Search Tips

搜索技巧

Use Chinese keywords for best results (e.g., "平价护肤" not "affordable skincare")
Sort by popularity to find viral content
Sort by latest to find trending new products
Check tags for related search terms

使用中文关键词以获得最佳结果（例如：「平价护肤」而非「affordable skincare」）
按热度排序以找到 viral 内容
按最新排序以找到热门新品
查看标签以获取相关搜索词

Platform Context

平台背景

Xiaohongshu has 300M+ monthly active users:

Primary demographic: Women aged 18-35 in China
Content focus: Beauty, fashion, lifestyle, food, travel
Unique feature: Deep integration of content and commerce
Trust factor: User-generated reviews are highly trusted by Chinese consumers

小红书拥有3亿+月活跃用户：

主要人群：中国18-35岁女性
内容重点：美妆、时尚、生活方式、美食、旅行
独特特点：内容与电商深度融合
信任因素：用户生成的评测深受中国消费者信任