youtube-ads

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🇺🇸

Original

English

🇨🇳

Translation

Chinese

Paid Ads: YouTube Ads

付费广告：YouTube Ads

Guides YouTube advertising: TrueView, Bumper, and Discovery (in-feed) formats. Use this skill when planning or optimizing YouTube ad campaigns. For Google Search/Display/PMax, see google-ads. For organic YouTube optimization, see youtube-seo.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

指导YouTube广告投放：覆盖TrueView、Bumper和Discovery（信息流）广告格式。当你规划或优化YouTube广告系列时可使用本技能。如需了解Google Search/Display/PMax相关内容，请查看google-ads。如需YouTube自然流量优化相关内容，请查看youtube-seo。

调用规则：首次使用时，如果对用户有帮助，可以先用1-2句话介绍本技能覆盖的内容及价值，再给出核心输出。后续调用或者用户要求跳过介绍时，直接输出核心内容即可。

Initial Assessment

初步评估

Check for product marketing context first: If

.claude/product-marketing-context.md

.cursor/product-marketing-context.md

exists, read Sections 3 (Value Proposition), 4 (Audience).

Identify:

Goal: Awareness, consideration, conversion
Budget: Bumper cheaper; TrueView for scale
Creative: Existing video or net-new

首先检查产品营销上下文：如果存在

.claude/product-marketing-context.md

或

.cursor/product-marketing-context.md

文件，请阅读第3节（价值主张）和第4节（目标受众）。

明确以下信息：

目标：品牌认知、用户意向、转化
预算：Bumper广告成本更低；TrueView适合规模化投放
创意：现有视频或全新制作

Ad Formats

广告格式

Format	Length	Skippable	Best For
TrueView Skippable	12 sec+	After 5 sec	Reach; large audiences
TrueView Non-skippable	15–20 sec	No	Full message; guaranteed view
TrueView for Action	—	—	Conversions; CTA-focused
Bumper	6 sec or less	No	Brand awareness; memorable; lower cost
Discovery (In-Feed)	Thumbnail + text	—	Search, related videos, homepage; interest targeting

格式	时长	是否可跳过	适用场景
TrueView 可跳过广告	12秒及以上	5秒后可跳过	触达大规模受众
TrueView 不可跳过广告	15–20秒	否	完整传递信息，保证播放量
TrueView 行动转化广告	—	—	转化目标，聚焦CTA
Bumper广告	6秒及以内	否	品牌认知，记忆点强，成本更低
Discovery（信息流）广告	缩略图+文案	—	搜索结果、相关视频、首页，兴趣定向

Format Selection

格式选择

Goal	Format
Brand awareness	Bumper
Website traffic	TrueView
Conversions	TrueView for Action
Interested audiences	Discovery

目标	推荐格式
品牌认知	Bumper
网站流量	TrueView
转化	TrueView for Action
意向受众触达	Discovery

Creative Guidelines

创意指南

Bumper: Quick, memorable; brand message in 6 sec
TrueView: Hook in first 5 sec (skippable); deliver value before skip
Discovery: Thumbnail + headline; appears like organic video

Bumper：简短好记，6秒内传递品牌信息
TrueView：前5秒设置钩子（可跳过格式），在用户跳过前传递核心价值
Discovery：缩略图+标题，展示形式和自然流量视频一致