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.claude/product-marketing-context.md.cursor/product-marketing-context.md.claude/product-marketing-context.md.cursor/product-marketing-context.md| Priority | Pages | Notes |
|---|---|---|
| Must Have | Home, Product/Features, Pricing, Blog, About, Privacy, Terms, Contact | Essential for trust and conversion |
| Great to Have | Testimonials, FAQ, Sitemap (HTML), 404, Refund/Returns | Support UX and SEO |
| Optional | Search Results, News, Careers, Disclosure | Situational |
| Traffic-driven | Category/Collection pages | For content-heavy or e-commerce; needs Category + Tags |
| 优先级 | 页面 | 说明 |
|---|---|---|
| 必备 | 首页、产品/功能页、定价页、博客、关于我们、隐私政策、服务条款、联系我们 | 对信任度和转化至关重要 |
| 推荐拥有 | 用户评价、FAQ、HTML站点地图、404页、退款/退货规则 | 提升UX和SEO效果 |
| 可选 | 搜索结果页、新闻页、招聘页、信息披露页 | 按需配置 |
| 流量驱动型 | 分类/集合页 | 适用于内容密集型站点或电商;需要分类+标签体系 |
| Section | Typical Paths | Page Skills |
|---|---|---|
| Root | /, /features, /pricing, /demo, /contact | homepage-generator, features-page-generator, pricing-page-generator |
| Tools | /tools, /free-tools; hub + per-tool pages | tools-page-generator; free tools for lead gen; often SPA; programmatic; see programmatic-seo |
| Resources | /blog, /changelog, /glossary, /faq, /tutorials | blog-page-generator, changelog-page-generator, glossary-page-generator, faq-page-generator |
| Partnership | /affiliate, /startups, /ambassadors | affiliate-page-generator, landing-page-generator |
| Legal | /terms, /privacy, /careers | terms-page-generator, privacy-page-generator, careers-page-generator |
| Competitor | /alternatives, /compare, /migrate | alternatives-page-generator, migration-page-generator |
| Standalone | /dashboard, /login, /docs, /api, /status, /support | docs-page-generator, api-page-generator, status-page-generator |
| 板块 | 典型路径 | 对应页面技能 |
|---|---|---|
| 根目录 | /, /features, /pricing, /demo, /contact | homepage-generator, features-page-generator, pricing-page-generator |
| 工具板块 | /tools, /free-tools; 中心页+单工具详情页 | tools-page-generator; 免费工具用于获客;通常为SPA;可程序化生成;参见programmatic-seo |
| 资源板块 | /blog, /changelog, /glossary, /faq, /tutorials | blog-page-generator, changelog-page-generator, glossary-page-generator, faq-page-generator |
| 合作板块 | /affiliate, /startups, /ambassadors | affiliate-page-generator, landing-page-generator |
| 法律板块 | /terms, /privacy, /careers | terms-page-generator, privacy-page-generator, careers-page-generator |
| 竞品相关板块 | /alternatives, /compare, /migrate | alternatives-page-generator, migration-page-generator |
| 独立功能板块 | /dashboard, /login, /docs, /api, /status, /support | docs-page-generator, api-page-generator, status-page-generator |
| Goal | Path Example | Page/Channel |
|---|---|---|
| Affiliate conversion | /affiliate | affiliate-page-generator |
| Education/student plan | /education, /startups | startups-page-generator |
| Multi-language | /zh-CN, /ja | localization-strategy |
| Community | /ambassadors, /showcase | creator-program, landing-page-generator |
| B2B / Enterprise | Solutions (industry-first), Use cases (scenario-first; can be sub-pages), Customer stories | solutions-page-generator, use-cases-page-generator, customer-stories-page-generator |
| Developer product | /api, /docs, /status | api-page-generator, docs-page-generator, status-page-generator |
| User feedback | Feedback, Roadmap | feedback-page-generator; External (Canny, FeatureBase) |
| Plugins/Integrations | /integrations, /plugins | integrations-page-generator, category-page-generator |
| Giveaway/Contest | /giveaway | contest-page-generator |
| 目标 | 路径示例 | 页面/渠道 |
|---|---|---|
| 联盟营销转化 | /affiliate | affiliate-page-generator |
| 教育/学生计划 | /education, /startups | startups-page-generator |
| 多语言适配 | /zh-CN, /ja | localization-strategy |
| 社区运营 | /ambassadors, /showcase | creator-program, landing-page-generator |
| B2B / 企业服务 | 解决方案(按行业划分)、使用场景(按场景划分;可作为子页面)、客户案例 | solutions-page-generator, use-cases-page-generator, customer-stories-page-generator |
| 开发者产品 | /api, /docs, /status | api-page-generator, docs-page-generator, status-page-generator |
| 用户反馈收集 | 反馈页、路线图 | feedback-page-generator; 外部工具(Canny、FeatureBase) |
| 插件/集成 | /integrations, /plugins | integrations-page-generator, category-page-generator |
| 赠品/活动 | /giveaway | contest-page-generator |
| Principle | Guideline |
|---|---|
| Flat structure | Max 4 clicks from homepage to any page; improves crawlability and weight distribution |
| Early planning | Plan structure before growth; can start right after domain purchase |
| Sitelinks | Good structure + TOC + authoritative internal links → natural sitelinks in SERP (cannot be forced via schema); see serp-features |
| Orphan prevention | Every page needs internal links; see site-crawlability and internal-links |
| Features vs Use cases | /features = capability-first; /use-cases = scenario-first; differentiate content angle, link between, avoid overlap; see features-page-generator, use-cases-page-generator |
| Clear navigation | Clear hierarchy and nav improve task completion; users find what they need faster; see navigation-menu-generator |
| 原则 | 指导规则 |
|---|---|
| 扁平化结构 | 从首页到任意页面最多点击4次;提升可抓取性和权重分配效率 |
| 提前规划 | 在业务增长前规划好结构;域名购买完成后即可启动 |
| 站点链接 | 良好的结构 + 目录导航 + 权威内链 → SERP中自然生成站点链接(无法通过schema强制生成);参见serp-features |
| 防止孤儿页 | 每个页面都要有内链指向;参见site-crawlability和internal-links |
| 功能页vs场景页 | /features = 以能力为核心;/use-cases = 以场景为核心;区分内容角度,互相链接,避免内容重叠;参见features-page-generator、use-cases-page-generator |
| 清晰导航 | 清晰的层级和导航可提升任务完成率;用户能更快找到所需内容;参见navigation-menu-generator |