website-structure
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ChineseStrategy: Website Structure
策略：网站结构
Guides website structure planning: which pages to build, page priority, and how structure supports UX, SEO, and growth. Structure is the organization and connection of pages; it affects user navigation, Google's understanding of content importance, crawlability, and sitelinks in SERPs. See serp-features for sitelinks and SERP optimization.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
指导网站结构规划：需搭建哪些页面、页面优先级，以及结构如何支撑UX、SEO和增长。结构指页面的组织和关联方式，会影响用户导航、Google对内容重要性的理解、可抓取性，以及SERP中的站点链接。站点链接和SERP优化相关内容请参见serp-features。
调用规则：首次使用时，如果对用户有帮助，可以先用1-2句话介绍该技能的覆盖范围和价值，再输出核心内容。后续调用或是用户要求跳过介绍时，直接输出核心内容即可。
Initial Assessment
初步评估
Check for product marketing context first: If or exists, read it for product type, audience, and growth goals.
.claude/product-marketing-context.md.cursor/product-marketing-context.mdIdentify:
- Website type: Product/SaaS, B2B, E-commerce, Portfolio, Forum, Directory
- Stage: New site (plan from scratch) vs. existing (extend or audit)
- Growth strategy: Affiliate, education, multi-language, community, B2B, developer
- Constraints: Team size, budget, tech stack
优先检查产品营销上下文：如果存在或文件，先读取文件了解产品类型、受众和增长目标。
.claude/product-marketing-context.md.cursor/product-marketing-context.md明确维度：
- 网站类型：产品/SaaS、B2B、电商、作品集、论坛、目录站
- 阶段：新站点（从零开始规划）vs 现有站点（扩展或审计）
- 增长策略：联盟营销、教育、多语言、社区、B2B、开发者
- 约束条件：团队规模、预算、技术栈
Page Priority Framework
页面优先级框架
Plan pages by priority for development scheduling. See page-taxonomy for full page types and website-type mapping.
| Priority | Pages | Notes |
|---|---|---|
| Must Have | Home, Product/Features, Pricing, Blog, About, Privacy, Terms, Contact | Essential for trust and conversion |
| Great to Have | Testimonials, FAQ, Sitemap (HTML), 404, Refund/Returns | Support UX and SEO |
| Optional | Search Results, News, Careers, Disclosure | Situational |
| Traffic-driven | Category/Collection pages | For content-heavy or e-commerce; needs Category + Tags |
按照优先级规划页面，用于安排开发排期。完整的页面类型和对应网站类型映射请查看page-taxonomy。
| 优先级 | 页面 | 说明 |
|---|---|---|
| 必备 | 首页、产品/功能页、定价页、博客、关于我们、隐私政策、服务条款、联系我们 | 对信任度和转化至关重要 |
| 推荐拥有 | 用户评价、FAQ、HTML站点地图、404页、退款/退货规则 | 提升UX和SEO效果 |
| 可选 | 搜索结果页、新闻页、招聘页、信息披露页 | 按需配置 |
| 流量驱动型 | 分类/集合页 | 适用于内容密集型站点或电商；需要分类+标签体系 |
Generic Template Structure
通用模板结构
Applicable to SaaS, tools, and content sites. Adapt by removing unused nodes (e.g. no API → drop API) and adding specific modules (e.g. industry, region).
| Section | Typical Paths | Page Skills |
|---|---|---|
| Root | /, /features, /pricing, /demo, /contact | homepage-generator, features-page-generator, pricing-page-generator |
| Tools | /tools, /free-tools; hub + per-tool pages | tools-page-generator; free tools for lead gen; often SPA; programmatic; see programmatic-seo |
| Resources | /blog, /changelog, /glossary, /faq, /tutorials | blog-page-generator, changelog-page-generator, glossary-page-generator, faq-page-generator |
| Partnership | /affiliate, /startups, /ambassadors | affiliate-page-generator, landing-page-generator |
| Legal | /terms, /privacy, /careers | terms-page-generator, privacy-page-generator, careers-page-generator |
| Competitor | /alternatives, /compare, /migrate | alternatives-page-generator, migration-page-generator |
| Standalone | /dashboard, /login, /docs, /api, /status, /support | docs-page-generator, api-page-generator, status-page-generator |
适用于SaaS、工具类和内容站点。可以通过删除未使用节点（比如没有API就移除API相关模块）和添加特定模块（比如行业、地区模块）进行适配。
| 板块 | 典型路径 | 对应页面技能 |
|---|---|---|
| 根目录 | /, /features, /pricing, /demo, /contact | homepage-generator, features-page-generator, pricing-page-generator |
| 工具板块 | /tools, /free-tools; 中心页+单工具详情页 | tools-page-generator; 免费工具用于获客；通常为SPA；可程序化生成；参见programmatic-seo |
| 资源板块 | /blog, /changelog, /glossary, /faq, /tutorials | blog-page-generator, changelog-page-generator, glossary-page-generator, faq-page-generator |
| 合作板块 | /affiliate, /startups, /ambassadors | affiliate-page-generator, landing-page-generator |
| 法律板块 | /terms, /privacy, /careers | terms-page-generator, privacy-page-generator, careers-page-generator |
| 竞品相关板块 | /alternatives, /compare, /migrate | alternatives-page-generator, migration-page-generator |
| 独立功能板块 | /dashboard, /login, /docs, /api, /status, /support | docs-page-generator, api-page-generator, status-page-generator |
Growth Strategy → Structure Mapping
增长策略→结构映射
Structure reflects growth strategy. Subdirectories signal channels:
| Goal | Path Example | Page/Channel |
|---|---|---|
| Affiliate conversion | /affiliate | affiliate-page-generator |
| Education/student plan | /education, /startups | startups-page-generator |
| Multi-language | /zh-CN, /ja | localization-strategy |
| Community | /ambassadors, /showcase | creator-program, landing-page-generator |
| B2B / Enterprise | Solutions (industry-first), Use cases (scenario-first; can be sub-pages), Customer stories | solutions-page-generator, use-cases-page-generator, customer-stories-page-generator |
| Developer product | /api, /docs, /status | api-page-generator, docs-page-generator, status-page-generator |
| User feedback | Feedback, Roadmap | feedback-page-generator; External (Canny, FeatureBase) |
| Plugins/Integrations | /integrations, /plugins | integrations-page-generator, category-page-generator |
| Giveaway/Contest | /giveaway | contest-page-generator |
站点结构要匹配增长策略。子目录可用于标识不同渠道：
| 目标 | 路径示例 | 页面/渠道 |
|---|---|---|
| 联盟营销转化 | /affiliate | affiliate-page-generator |
| 教育/学生计划 | /education, /startups | startups-page-generator |
| 多语言适配 | /zh-CN, /ja | localization-strategy |
| 社区运营 | /ambassadors, /showcase | creator-program, landing-page-generator |
| B2B / 企业服务 | 解决方案（按行业划分）、使用场景（按场景划分；可作为子页面）、客户案例 | solutions-page-generator, use-cases-page-generator, customer-stories-page-generator |
| 开发者产品 | /api, /docs, /status | api-page-generator, docs-page-generator, status-page-generator |
| 用户反馈收集 | 反馈页、路线图 | feedback-page-generator; 外部工具（Canny、FeatureBase） |
| 插件/集成 | /integrations, /plugins | integrations-page-generator, category-page-generator |
| 赠品/活动 | /giveaway | contest-page-generator |
Domain Structure (Multiple Products)
域名结构（多产品场景）
When planning for multiple products or brands, see domain-architecture for subfolder vs subdomain vs independent domain. This skill covers page structure within a single domain. For initial domain choice (Brand vs PMD vs EMD, TLD), see domain-selection.
规划多产品或多品牌的站点时，子目录、子域名、独立域名的选择请参见domain-architecture。本技能仅覆盖单个域名下的页面结构。初始域名选择（品牌域名/PMD/EMD、TLD选择）请参见domain-selection。
Planning Workflow
规划工作流
- Choose template: Start from generic structure; map to page-taxonomy website types
- Trim modules: Remove irrelevant nodes (e.g. no API → drop /api, /docs)
- Add specifics: Industry pages, region, product variants
- Assign URLs: Per node; follow url-structure (lowercase, hyphens, short, keyword-rich)
- Export list: "Page type + URL + Priority" for dev scheduling
- Tech stack: Match page types to services (DNS, auth, CMS, status page, etc.)
- Iterate: Expand with new features, markets; keep structure clear
- 选择模板：从通用结构开始，匹配page-taxonomy中的网站类型
- 裁剪模块：移除不相关的节点（比如没有API就删除/api、/docs相关路径）
- 添加定制模块：行业页面、地区页面、产品变体页面
- 分配URL：为每个节点设置URL；遵循url-structure规范（小写、连字符分隔、简短、包含关键词）
- 导出清单：输出「页面类型 + URL + 优先级」清单用于开发排期
- 匹配技术栈：将页面类型对应到相关服务（DNS、鉴权、CMS、状态页等）
- 迭代优化：随着新功能、新市场的推出扩展结构，保持结构清晰
Structure Principles
结构原则
| Principle | Guideline |
|---|---|
| Flat structure | Max 4 clicks from homepage to any page; improves crawlability and weight distribution |
| Early planning | Plan structure before growth; can start right after domain purchase |
| Sitelinks | Good structure + TOC + authoritative internal links → natural sitelinks in SERP (cannot be forced via schema); see serp-features |
| Orphan prevention | Every page needs internal links; see site-crawlability and internal-links |
| Features vs Use cases | /features = capability-first; /use-cases = scenario-first; differentiate content angle, link between, avoid overlap; see features-page-generator, use-cases-page-generator |
| Clear navigation | Clear hierarchy and nav improve task completion; users find what they need faster; see navigation-menu-generator |
| 原则 | 指导规则 |
|---|---|
| 扁平化结构 | 从首页到任意页面最多点击4次；提升可抓取性和权重分配效率 |
| 提前规划 | 在业务增长前规划好结构；域名购买完成后即可启动 |
| 站点链接 | 良好的结构 + 目录导航 + 权威内链 → SERP中自然生成站点链接（无法通过schema强制生成）；参见serp-features |
| 防止孤儿页 | 每个页面都要有内链指向；参见site-crawlability和internal-links |
| 功能页vs场景页 | /features = 以能力为核心；/use-cases = 以场景为核心；区分内容角度，互相链接，避免内容重叠；参见features-page-generator、use-cases-page-generator |
| 清晰导航 | 清晰的层级和导航可提升任务完成率；用户能更快找到所需内容；参见navigation-menu-generator |
Homepage Module Reference
首页模块参考
Common modules to combine: Headline, Subheadline, Primary CTA, Supporting Image/Demo, Benefits Section, Social Proof, Search Box (if applicable), Secondary CTA, Banner. Navigation: Horizontal Bar, Dropdown, Hamburger (mobile), Sidebar, Footer; ensure Desktop + Mobile parity. See homepage-generator and hero-generator.
可组合的通用模块：标题、副标题、Primary CTA、辅助图片/演示、优势板块、Social Proof、搜索框（按需）、Secondary CTA、横幅。导航：水平导航栏、下拉菜单、汉堡菜单（移动端）、侧边栏、页脚；确保桌面端和移动端体验一致。参见homepage-generator和hero-generator。
Output Format
输出格式
- Page list with priority (Must Have / Great to Have / Optional)
- URL structure (paths per section)
- Website-type fit (which pages apply per page-taxonomy)
- Growth mapping (which paths support which channels)
- Next steps: url-structure for URL rules; xml-sitemap for submission; site-crawlability for audit
- 带优先级的页面清单（必备 / 推荐拥有 / 可选）
- URL结构（各板块路径）
- 站点类型适配（匹配page-taxonomy的适用页面）
- 增长策略映射（各路径对应支撑的渠道）
- 后续步骤：参考url-structure制定URL规则；生成xml-sitemap用于提交；参考site-crawlability做站点审计
References
参考资料
- Website structure SEO guide — Alignify: structure importance, page priority, generic template, planning workflow, growth mapping, homepage modules
- page-taxonomy (docs/page-taxonomy.md) — Full page types, website-type matrix, core vs extended; use for page selection
- 网站结构SEO指南 — Alignify：结构重要性、页面优先级、通用模板、规划工作流、增长映射、首页模块
- page-taxonomy (docs/page-taxonomy.md) — 完整页面类型、站点类型矩阵、核心/扩展页面；用于页面选择
Related Skills
相关技能
- seo-strategy: SEO workflow order, prioritization; structure planning fits before Technical phase
- domain-selection: Initial domain choice (Brand/PMD/EMD, TLD); do before structure when choosing domain
- domain-architecture: Subfolder vs subdomain vs independent when multiple products; do before structure if domain decision pending
- url-structure: URL optimization, hierarchy, slugs; apply after structure is defined
- site-crawlability: Crawlability, orphan pages, redirects; audit existing structure
- internal-links: Link strategy, hub-spoke; implement after pages exist
- xml-sitemap: Sitemap creation; include planned URLs
- breadcrumb-generator: Breadcrumb for hierarchy; large sites, e-commerce
- navigation-menu-generator: Nav design; primary, footer, mobile
- category-page-generator: Category/hub pages; content-heavy, e-commerce
- content-strategy: Content clusters, pillar pages; complements structure planning
- homepage-generator: Homepage structure and modules
- localization-strategy: Multi-language structure; subdomain vs subfolder
- seo-strategy：SEO工作流顺序、优先级；结构规划属于技术SEO阶段之前的环节
- domain-selection：初始域名选择（品牌/PMD/EMD、TLD）；规划结构前如果需要选域名可使用
- domain-architecture：多产品场景下子目录、子域名、独立域名的选择；如果域名决策未完成，在结构规划前使用
- url-structure：URL优化、层级、slugs；结构确定后应用
- site-crawlability：可抓取性、孤儿页、重定向；用于现有结构审计
- internal-links：链接策略、hub-spoke模型；页面创建完成后实施
- xml-sitemap：站点地图生成；包含所有规划的URL
- breadcrumb-generator：层级面包屑；适用于大型站点、电商站点
- navigation-menu-generator：导航设计；主导航、页脚导航、移动端导航
- category-page-generator：分类/中心页；适用于内容密集型站点、电商站点
- content-strategy：内容集群、支柱页；作为结构规划的补充
- homepage-generator：首页结构和模块
- localization-strategy：多语言结构；子域名vs子目录选择