testimonials-generator

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Original

English

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Translation

Chinese

Components: Testimonials

组件：Testimonials

Guides testimonial design and placement for conversion. 92% of consumers read reviews before buying; testimonials can increase conversion by up to 67%.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

指导Testimonial的设计和排布以提升转化率。92%的消费者在购买前会阅读评价；Testimonial最多可提升67%的转化率。

调用规则：首次使用时如果对用户有帮助，开头先用1-2句话介绍本技能覆盖的范围以及重要性，再提供核心输出。后续调用或用户要求跳过介绍时，直接输出核心内容。

Initial Assessment

初步评估

Check for product marketing context first: If

.claude/product-marketing-context.md

.cursor/product-marketing-context.md

exists, read it for customer personas and industries.

Identify:

Content type: Text quotes, video, case studies
Placement: Product pages, pricing, hero, dedicated page
Audience: B2B vs B2C; industry/role relevance

首先检查产品营销上下文：如果存在

.claude/product-marketing-context.md

或

.cursor/product-marketing-context.md

文件，读取其中的客户画像和行业信息。

识别以下维度：

内容类型：文字引用、视频、案例研究
摆放位置：产品页、定价页、首屏、专属页面
受众：B2B vs B2C；行业/角色匹配度

Content Formats

内容格式

Format	Effectiveness	Best For
Video	Highest; 77% say it influences buying	Key landing pages
Text + photo	Versatile; easy to implement	Product, pricing
Case study	Deep credibility; specific outcomes	B2B, high-value
Star ratings	Quick trust signal	E-commerce

Video: 95% message retention vs 10% for text.

格式	有效性	适用场景
视频	最高；77%的用户表示视频会影响购买决策	核心落地页
文字+照片	通用性强；易于实现	产品页、定价页
案例研究	可信度高；体现具体成果	B2B、高价值产品
星级评分	快速建立信任的信号	电商场景

视频的信息留存率为95%，而文字仅为10%。

Best Practices

最佳实践

Content

内容

Specific results: "Increased revenue by 40%" over generic praise
Real photos and names; avoid stock images
Variety: Different customer types, industries, use cases
Current: Update regularly; remove outdated testimonials

体现具体成果："收入提升40%"这类表述，优于空泛的赞美
使用真实照片和姓名；避免使用库存图片
多样性：覆盖不同客户类型、行业、使用场景
时效性：定期更新；移除过时的Testimonial

Placement

摆放位置

Product pages, pricing sections, near CTAs
Filter by industry/role so prospects see relevant stories
Organize by integration or outcome for specificity

产品页、定价板块、CTA附近
按行业/角色筛选，让潜在客户看到相关的案例
可按集成方案或成果分类，更有针对性

Credibility Signals

可信度信号

Company logos, job titles
Verified reviews (badges, links)
Links to customer profiles or live stores when possible
Before/after narratives for emotional connection

公司Logo、职位头衔
已验证评价（徽章、链接）
尽可能添加客户个人主页或线上店铺的链接
使用前后对比的叙述方式，建立情感连接

Design Guidelines

设计指南

Clean layouts; readable typography
Engaging visuals; avoid clutter
Mobile-optimized; fast loading
Carousel for multiple testimonials; see carousel for design and accessibility

简洁布局；易读的排版
有吸引力的视觉效果；避免杂乱
适配移动端；加载速度快
多个Testimonial可使用轮播组件；设计和可访问性要求参考carousel

SEO

Testimonial content can include keywords naturally
Structured data (Review, AggregateRating) for rich snippets

Testimonial内容可自然包含关键词
使用结构化数据（Review、AggregateRating）获得富摘要

Accessibility

可访问性

Provide alt text for photos
For carousel design and accessibility (keyboard nav, user control), see carousel

为图片提供alt文本
轮播组件的设计和可访问性（键盘导航、用户控制）参考carousel