services-page-generator

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🇺🇸

Original

English
🇨🇳

Translation

Chinese

Pages: Services

页面:服务页

Guides services page content and structure for service-based businesses (consulting, agencies, freelancers).
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
为服务型企业(咨询公司、代理机构、自由职业者)提供服务页的内容与结构指南。
调用规则:首次使用时,如果适用,可先用1-2句话说明该技能涵盖的内容及其价值,再提供核心输出。如果是后续调用或者用户要求跳过介绍,直接输出核心内容即可。

Initial Assessment

初步评估

Check for product marketing context first: If
.claude/product-marketing-context.md
or
.cursor/product-marketing-context.md
exists, read it for service offerings and differentiation.
Identify:
  1. Service count: One overview or multiple service pages
  2. Audience: B2B, B2C, or both
  3. Conversion goal: Contact, quote, booking
首先检查产品营销上下文:如果存在
.claude/product-marketing-context.md
.cursor/product-marketing-context.md
文件,先读取文件中的服务内容和差异化优势信息。
需确认以下信息:
  1. 服务数量:单个总览页面还是多个独立服务页面
  2. 目标受众:B2B、B2C 或两者兼有
  3. 转化目标:联系咨询、获取报价、预约服务

Best Practices

最佳实践

Structure

结构

ApproachWhen
Single pageFew services; compact overview
Hub + detailMany services; main page links to each
Service tiersPackages, pricing tiers
方案适用场景
单页模式服务数量少,适合紧凑型总览
中心+详情页模式服务数量多,主页面链接到每个独立服务详情页
服务分层模式提供套餐、定价梯度的场景

Essential Elements

必备元素

ElementPurpose
Service overviewWhat you offer; who it's for
BenefitsOutcomes, not just features
ProcessHow you work; steps
ProofCase studies, testimonials
CTAContact, get quote, book call
元素作用
服务总览说明提供的服务内容,以及适用人群
价值收益突出客户能获得的结果,而非仅仅罗列功能
服务流程说明你的工作方式、执行步骤
社会证明案例研究、客户证言
CTA联系咨询、获取报价、预约通话

Content

内容

  • Benefit-first: Solve problems; outcomes
  • Clear scope: What's included
  • Differentiation: Why you vs. others
  • 收益优先:聚焦解决的问题,以及交付的结果
  • 范围清晰:明确说明服务包含的内容
  • 差异化优势:说明你相比其他服务商的核心竞争力

SEO

SEO

  • Target "service + location" or "service + industry"
  • Schema: Service type
  • Internal links from Home, About
  • 目标关键词为「服务类型+地域」或「服务类型+行业」
  • Schema:标注服务类型
  • 从首页、关于页添加指向服务页的内链

Output Format

输出格式

  • Structure (single vs. hub)
  • Service descriptions
  • CTA placement
  • SEO metadata
  • 结构(单页还是中心页模式)
  • 服务描述文案
  • CTA 放置位置
  • SEO 元数据

Related Skills

相关技能

  • landing-page-generator: Service landing page; CTA to contact, quote, or booking
  • contact-page-generator: Services CTA often goes to contact form
  • url-structure: Service URL hierarchy (e.g. /services/web-development)
  • features-page-generator: For SaaS; services for service businesses
  • pricing-page-generator: Service pricing
  • customer-stories-page-generator: Proof for services
  • title-tag, meta-description, page-metadata: Services page metadata
  • landing-page-generator:服务落地页,引导用户点击CTA完成联系、获取报价或预约
  • contact-page-generator:服务页CTA通常跳转至联系表单
  • url-structure:服务页面URL层级(例如 /services/web-development)
  • features-page-generator:适用于SaaS产品,服务页对应服务型企业
  • pricing-page-generator:服务定价页
  • customer-stories-page-generator:服务的社会证明内容
  • title-tag, meta-description, page-metadata:服务页元数据