seo-on-page-heading

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Original

English

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Translation

Chinese

SEO On-Page: Heading Structure

页面内SEO：标题结构

Guides heading (H1-H6) optimization for SEO and content structure.

指导针对SEO和内容结构的标题（H1-H6）优化。

Scope (On-Page SEO)

适用范围（页面内SEO）

H1 tag: One per page; clear headline; matches content; primary keyword near start
Header tags (H1–H6): Logical hierarchy; keyword in headers; one idea per heading

H1标签：每页一个；标题清晰；与内容匹配；核心关键词靠前
标题标签（H1–H6）：逻辑层级清晰；标题中包含关键词；每个标题对应一个主题

Initial Assessment

初步评估

Check for product marketing context first: If

.claude/product-marketing-context.md

.cursor/product-marketing-context.md

exists, read it for target keywords.

Identify:

Page type: Homepage, article, product, etc.
Primary keyword: Target search query
Content outline: Main sections and subsections

首先检查产品营销背景： 如果存在

.claude/product-marketing-context.md

或

.cursor/product-marketing-context.md

文件，请读取其中的目标关键词。

需明确：

页面类型：首页、文章页、产品页等
核心关键词：目标搜索词
内容大纲：主要章节及子章节

Best Practices

最佳实践

H1

Principle	Guideline
One per page	Single H1 per page
Primary keyword	Include target keyword naturally
Descriptive	Clearly describe page content
Match intent	Align with title tag and user intent

原则	指南
每页一个	单页仅含一个H1
核心关键词	自然融入目标关键词
描述性强	清晰描述页面内容
匹配意图	与标题标签及用户搜索意图一致

H2–H6 Hierarchy

H2–H6层级

Principle	Guideline
Logical order	H1 → H2 → H3; don't skip levels
One idea per heading	Each heading = one topic
Scannable	Headings should summarize section content
Keyword variation	Use related keywords in subheadings

原则	指南
逻辑顺序	遵循H1 → H2 → H3的顺序；不要跳过层级
一标题一主题	每个标题对应一个独立主题
易扫描	标题应概括章节内容
关键词变体	子标题中使用相关关键词

Structure

结构示例

H1 (page title)
├── H2 (section 1)
│   ├── H3 (subsection)
│   └── H3
├── H2 (section 2)
│   └── H3
└── H2 (section 3)

H1 (page title)
├── H2 (section 1)
│   ├── H3 (subsection)
│   └── H3
├── H2 (section 2)
│   └── H3
└── H2 (section 3)

Common Issues

常见问题

Issue	Fix
Multiple H1s	Use single H1; use H2 for other sections
Skipped levels	Use H2 after H1, H3 after H2
Generic headings	Make descriptive; avoid "Introduction," "Conclusion"
Keyword stuffing	Natural language; avoid forced keywords

问题	修复方案
多个H1标签	仅保留一个H1；其他章节使用H2
跳过层级	H1之后使用H2，H2之后使用H3
通用化标题	改为描述性标题；避免使用“简介”、“结论”这类表述
关键词堆砌	使用自然语言；避免强行植入关键词