seo-off-page-link-building
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ChineseSEO Off-Page: Link Building
SEO站外优化：链接建设
Guides link building strategy: acquiring quality backlinks to improve domain authority and rankings.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
指导链接建设策略：获取高质量反向链接以提升域名权重和搜索排名。
调用规则：首次使用时如果对用户有帮助，开头先用1-2句话说明本技能覆盖的内容及其价值，再提供核心输出。如果是后续调用或用户要求跳过介绍，可直接输出核心内容。
Scope (Off-Page SEO)
适用范围（站外SEO）
- Link building: Acquire backlinks from relevant, authoritative sites
- Broken link building: Find broken links on others' sites; suggest your content as replacement
- Unlinked brand mentions: Turn mentions into links via outreach
- Guest posting: Contribute to relevant publications; earn links
- Journalist requests: Respond to #JournoRequest; provide quotes/assets
- Digital PR: PR campaigns for backlinks and E-E-A-T
- E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness
- 链接建设：从相关的权威站点获取反向链接
- 死链建设：找到其他站点的失效链接，推荐你的内容作为替代
- 未链接品牌提及：通过外展将品牌提及转化为链接
- 客座发文：为相关行业出版物供稿，赚取链接
- 记者请求响应：响应#JournoRequest，提供引用素材/相关资源
- 数字PR：开展PR活动获取反向链接，提升E-E-A-T
- E-E-A-T：体验、专业度、权威性、可信度
Initial Assessment
初始评估
Check for product marketing context first: If or exists, read it for product, audience, and proof points.
.claude/product-marketing-context.md.cursor/product-marketing-context.mdIdentify:
- Current backlink profile: Domain authority, referring domains
- Target keywords: What to rank for
- Linkable assets: Research, tools, guides, data, testimonials
首先检查产品营销上下文：如果存在或文件，先读取文件了解产品、受众和佐证要点。
.claude/product-marketing-context.md.cursor/product-marketing-context.md需要确认：
- 当前反向链接概况：域名权重、外链来源域名
- 目标关键词：想要获得搜索排名的关键词
- 可链接资产：研究报告、工具、指南、数据、用户评价等
Link Building Strategies
链接建设策略
| Strategy | Description |
|---|---|
| Content marketing | Create link-worthy content (guides, research, tools) |
| Guest posting | Write for relevant sites with author bio link |
| Broken link building | Find broken links, suggest your content as replacement |
| Unlinked brand mentions | Turn mentions into links via outreach |
| Journalist requests | Respond to #JournoRequest; provide quotes/assets |
| Directory and curated list submission | Get listed on directories (Taaft, Product Hunt, G2) and curated "best-of" lists--see channels-directories for full guidance |
| Digital PR | Press releases, news, expert quotes; earn authoritative links at scale |
| Partnerships | Partner links, co-marketing |
| 策略 | 描述 |
|---|---|
| 内容营销 | 创作值得被链接的内容（指南、研究报告、工具） |
| 客座发文 | 为相关行业站点供稿，在作者简介中附带链接 |
| 死链建设 | 找到其他站点的失效链接，推荐你的内容作为替代 |
| 未链接品牌提及 | 通过外展将品牌提及转化为链接 |
| 记者请求响应 | 响应#JournoRequest，提供引用素材/相关资源 |
| 目录与精选列表提交 | 入驻站点目录（Taaft、Product Hunt、G2）和行业“最佳”精选列表，完整指引可参考channels-directories |
| 数字PR | 新闻稿、热点内容、专家引用，规模化获取权威站点链接 |
| 合作联动 | 合作站点链接、联合营销活动 |
Quality Over Quantity
质量优先于数量
| Factor | Good | Avoid |
|---|---|---|
| Relevance | Links from related sites | Irrelevant niches |
| Authority | High-quality, trusted sites | Spammy, low-quality |
| Anchor text | Natural, varied | Over-optimized, exact match |
| Context | Editorial, contextual links | Footer, sidebar link farms |
| 评估维度 | 推荐 | 避免 |
|---|---|---|
| 相关性 | 来自同领域相关站点的链接 | 完全不相关的行业站点 |
| 权威性 | 高质量、受信任的站点 | 垃圾、低质量站点 |
| 锚文本 | 自然、多样化 | 过度优化、完全匹配关键词 |
| 上下文 | 编辑内容内的上下文链接 | 页脚、侧边栏的链接农场 |
Outreach Best Practices
外展最佳实践
- Personalize each outreach message
- Offer value (content, data, quote) before asking for link
- Follow up politely; don't spam
- Track outreach in spreadsheet or tool
- 每一条外展消息都要个性化
- 在请求对方添加链接前先提供价值（内容、数据、引用素材）
- 礼貌跟进，不要发送垃圾消息
- 用电子表格或工具跟进外展进度
Output Format
输出格式
- Linkable asset ideas
- Outreach strategy and templates
- Target sites (types, not specific URLs)
- Metrics to track (referring domains, DA, traffic)
- 可链接资产创意
- 外展策略与模板
- 目标站点（站点类型，而非具体URL）
- 待追踪指标（外链来源域名、DA、流量）
Related Skills
相关技能
- seo-off-page-backlink-analysis: Analyze current backlink profile
- seo-content-content-strategy: Content strategy supports link building
- seo-content-keyword-research: Target keywords inform link targets
- channels-directories: Directory and curated list submission--preparation, platform-specific copy, Taaft/Product Hunt/G2; use when user wants to submit product to directories or get listed on best-of roundups
- seo-off-page-backlink-analysis：分析当前反向链接概况
- seo-content-content-strategy：支撑链接建设的内容策略
- seo-content-keyword-research：目标关键词可指导链接目标选择
- channels-directories：目录与精选列表提交相关的准备、平台专属文案、Taaft/Product Hunt/G2运营指南；当用户想要将产品提交到站点目录或入选行业精选榜单时使用