seo-audit
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ChineseStrategies: SEO Audit
策略：SEO Audit
Guides end-to-end SEO audit: technical foundation, on-page, content, and off-page. Execute in order—technical blockers prevent indexing; on-page limits rankings; content and off-page build authority. Use when auditing an existing site or planning fixes.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
指导端到端SEO审计流程，覆盖技术基础、页面内、内容、站外四大维度。请按顺序执行——技术障碍会阻碍页面索引收录，页面内因素会限制排名，内容与站外资源则用于构建站点权威性。本方案适用于审计现有站点或规划SEO问题修复的场景。
调用规则：首次使用时，如有必要，可以先用1-2句话说明本技能覆盖的范围及价值，再输出核心内容。后续使用或用户要求跳过介绍时，请直接输出核心内容。
Audit Order
审计顺序
| Phase | Focus | Skills |
|---|---|---|
| 1. Technical | Crawl, index, sitemap | robots-txt, xml-sitemap, canonical-tag, indexing, site-crawlability |
| 2. On-Page | Metadata, structure, schema | title-tag, meta-description, page-metadata, schema-markup, internal-links, heading-structure |
| 3. Content | Gaps, intent, optimization | keyword-research, content-strategy, content-optimization |
| 4. Off-Page | Backlinks, authority | link-building, backlink-analysis |
Principle: Fix foundation before optimizing pages. See seo-strategy for workflow and prioritization.
| 阶段 | 重点 | 相关技能 |
|---|---|---|
| 1. 技术层 | 爬取、索引、站点地图 | robots-txt, xml-sitemap, canonical-tag, indexing, site-crawlability |
| 2. 页面内 | 元数据、结构、Schema | title-tag, meta-description, page-metadata, schema-markup, internal-links, heading-structure |
| 3. 内容层 | 内容缺口、搜索意图匹配、优化 | keyword-research, content-strategy, content-optimization |
| 4. 站外层 | 反向链接、权威性 | link-building, backlink-analysis |
原则：优化页面前先修复基础问题。工作流与优先级设置请参考 seo-strategy。
Technical Checklist
技术检查清单
| Item | Check | Skill |
|---|---|---|
| robots.txt | Syntax; not blocking important pages | robots-txt |
| Sitemap | Submitted to GSC; indexable pages only; ≤50K URLs per sitemap | xml-sitemap |
| HTTPS | Sitewide; valid certificate | canonical-tag |
| 404/5xx | Proper status codes; fix or redirect | site-crawlability |
| noindex | No accidental noindex on key pages | indexing |
| Canonical | Correct; no conflicts | canonical-tag |
| Core Web Vitals | LCP ≤2.5s, INP ≤200ms, CLS <0.1 | core-web-vitals |
| Mobile | Mobile-first; content parity; no intrusive interstitials | mobile-friendly |
| Crawlability | Redirect chains, broken links, orphan pages | site-crawlability |
| 检查项 | 检查标准 | 相关技能 |
|---|---|---|
| robots.txt | 语法正确；未屏蔽重要页面 | robots-txt |
| 站点地图（Sitemap） | 已提交至GSC；仅包含可索引页面；单个站点地图URL数≤50K | xml-sitemap |
| HTTPS | 全站启用；证书有效 | canonical-tag |
| 404/5xx状态码 | 状态码配置正确；修复问题页面或设置重定向 | site-crawlability |
| noindex标记 | 核心页面未被意外设置noindex | indexing |
| Canonical标记 | 配置正确；无冲突 | canonical-tag |
| Core Web Vitals | LCP ≤2.5s, INP ≤200ms, CLS <0.1 | core-web-vitals |
| 移动端适配 | 采用移动端优先策略；内容与PC端一致；无侵入式弹窗 | mobile-friendly |
| 可爬取性 | 无重定向链、死链、孤儿页 | site-crawlability |
On-Page Checklist
页面内检查清单
| Item | Check | Skill |
|---|---|---|
| Title | Unique; 50–60 chars; keyword in first 10 words | title-tag |
| Meta description | 150–160 chars; CTA | meta-description |
| Headings | One H1; H1→H2→H3 hierarchy | heading-structure |
| Images | Alt text; no decorative alt for decorative images | image-optimization |
| Schema | Valid; Rich Results Test | schema-markup |
| Internal links | From strong pages; descriptive anchors | internal-links |
| Duplicate content | Canonical; consolidate or differentiate | canonical-tag |
| 检查项 | 检查标准 | 相关技能 |
|---|---|---|
| 标题（Title） | 唯一；长度50-60字符；关键词出现在前10个词内 | title-tag |
| Meta描述 | 长度150-160字符；包含行动号召（CTA） | meta-description |
| 标题层级 | 仅一个H1；遵循H1→H2→H3的层级结构 | heading-structure |
| 图片 | 配置Alt文本；装饰性图片无需设置描述性Alt | image-optimization |
| Schema | 配置有效；通过富媒体结果测试 | schema-markup |
| 内链 | 从高权重页面导入；锚文本描述清晰 | internal-links |
| 重复内容 | 配置正确的Canonical；合并或差异化重复内容 | canonical-tag |
Content & Off-Page
内容与站外
| Phase | Focus | Skill |
|---|---|---|
| Content gap | Missing topics vs competitors | content-strategy, competitor-research |
| Intent match | Content matches search intent | content-optimization |
| Backlinks | Toxic links; link gap vs competitors | backlink-analysis, link-building |
| 阶段 | 重点 | 相关技能 |
|---|---|---|
| 内容缺口 | 对比竞争对手识别缺失的内容主题 | content-strategy, competitor-research |
| 意图匹配 | 内容符合用户搜索意图 | content-optimization |
| 反向链接 | 无有害链接；对比竞争对手识别链接缺口 | backlink-analysis, link-building |
Frequency
审计频率
| Cadence | Use |
|---|---|
| Full audit | Quarterly |
| Check-ins | Monthly (GSC, indexing, Core Web Vitals) |
| 频次 | 适用场景 |
|---|---|
| 全量审计 | 每季度一次 |
| 常规检查 | 每月一次（检查GSC、索引状态、Core Web Vitals） |
Output Format
输出格式
- Phase 1–4 findings (technical → on-page → content → off-page)
- Priority list (P0 blocker → P1 core → P2 important)
- Skill mapping (which skill for each fix)
- Timeline (immediate vs short-term vs ongoing)
- 1-4阶段问题发现（技术层→页面内→内容层→站外层）
- 优先级列表（P0阻塞问题→P1核心问题→P2重要问题）
- 技能映射：每个修复动作对应的相关技能
- 时间规划：立即修复→短期修复→长期优化
Related Skills
相关技能
- seo-strategy: Workflow order, prioritization, when to invest in SEO
- google-search-console: Performance, indexing, Core Web Vitals data
- site-crawlability: Redirect chains, broken links, crawl budget
- indexing: Indexing issues, noindex, Search Console
- core-web-vitals: LCP, INP, CLS optimization
- seo-strategy：工作流顺序、优先级设置、SEO投入规划
- google-search-console：性能、索引、Core Web Vitals数据查询
- site-crawlability：重定向链、死链、爬取预算优化
- indexing：索引问题排查、noindex配置、Search Console使用
- core-web-vitals：LCP、INP、CLS优化