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| Phase | Focus | Skills |
|---|---|---|
| 1. Technical | Crawl, index, sitemap | robots-txt, xml-sitemap, canonical-tag, indexing, site-crawlability |
| 2. On-Page | Metadata, structure, schema | title-tag, meta-description, page-metadata, schema-markup, internal-links, heading-structure |
| 3. Content | Gaps, intent, optimization | keyword-research, content-strategy, content-optimization |
| 4. Off-Page | Backlinks, authority | link-building, backlink-analysis |
| 阶段 | 重点 | 相关技能 |
|---|---|---|
| 1. 技术层 | 爬取、索引、站点地图 | robots-txt, xml-sitemap, canonical-tag, indexing, site-crawlability |
| 2. 页面内 | 元数据、结构、Schema | title-tag, meta-description, page-metadata, schema-markup, internal-links, heading-structure |
| 3. 内容层 | 内容缺口、搜索意图匹配、优化 | keyword-research, content-strategy, content-optimization |
| 4. 站外层 | 反向链接、权威性 | link-building, backlink-analysis |
| Item | Check | Skill |
|---|---|---|
| robots.txt | Syntax; not blocking important pages | robots-txt |
| Sitemap | Submitted to GSC; indexable pages only; ≤50K URLs per sitemap | xml-sitemap |
| HTTPS | Sitewide; valid certificate | canonical-tag |
| 404/5xx | Proper status codes; fix or redirect | site-crawlability |
| noindex | No accidental noindex on key pages | indexing |
| Canonical | Correct; no conflicts | canonical-tag |
| Core Web Vitals | LCP ≤2.5s, INP ≤200ms, CLS <0.1 | core-web-vitals |
| Mobile | Mobile-first; content parity; no intrusive interstitials | mobile-friendly |
| Crawlability | Redirect chains, broken links, orphan pages | site-crawlability |
| 检查项 | 检查标准 | 相关技能 |
|---|---|---|
| robots.txt | 语法正确；未屏蔽重要页面 | robots-txt |
| 站点地图（Sitemap） | 已提交至GSC；仅包含可索引页面；单个站点地图URL数≤50K | xml-sitemap |
| HTTPS | 全站启用；证书有效 | canonical-tag |
| 404/5xx状态码 | 状态码配置正确；修复问题页面或设置重定向 | site-crawlability |
| noindex标记 | 核心页面未被意外设置noindex | indexing |
| Canonical标记 | 配置正确；无冲突 | canonical-tag |
| Core Web Vitals | LCP ≤2.5s, INP ≤200ms, CLS <0.1 | core-web-vitals |
| 移动端适配 | 采用移动端优先策略；内容与PC端一致；无侵入式弹窗 | mobile-friendly |
| 可爬取性 | 无重定向链、死链、孤儿页 | site-crawlability |
| Item | Check | Skill |
|---|---|---|
| Title | Unique; 50–60 chars; keyword in first 10 words | title-tag |
| Meta description | 150–160 chars; CTA | meta-description |
| Headings | One H1; H1→H2→H3 hierarchy | heading-structure |
| Images | Alt text; no decorative alt for decorative images | image-optimization |
| Schema | Valid; Rich Results Test | schema-markup |
| Internal links | From strong pages; descriptive anchors | internal-links |
| Duplicate content | Canonical; consolidate or differentiate | canonical-tag |
| 检查项 | 检查标准 | 相关技能 |
|---|---|---|
| 标题（Title） | 唯一；长度50-60字符；关键词出现在前10个词内 | title-tag |
| Meta描述 | 长度150-160字符；包含行动号召（CTA） | meta-description |
| 标题层级 | 仅一个H1；遵循H1→H2→H3的层级结构 | heading-structure |
| 图片 | 配置Alt文本；装饰性图片无需设置描述性Alt | image-optimization |
| Schema | 配置有效；通过富媒体结果测试 | schema-markup |
| 内链 | 从高权重页面导入；锚文本描述清晰 | internal-links |
| 重复内容 | 配置正确的Canonical；合并或差异化重复内容 | canonical-tag |
| Phase | Focus | Skill |
|---|---|---|
| Content gap | Missing topics vs competitors | content-strategy, competitor-research |
| Intent match | Content matches search intent | content-optimization |
| Backlinks | Toxic links; link gap vs competitors | backlink-analysis, link-building |
| 阶段 | 重点 | 相关技能 |
|---|---|---|
| 内容缺口 | 对比竞争对手识别缺失的内容主题 | content-strategy, competitor-research |
| 意图匹配 | 内容符合用户搜索意图 | content-optimization |
| 反向链接 | 无有害链接；对比竞争对手识别链接缺口 | backlink-analysis, link-building |
| Cadence | Use |
|---|---|
| Full audit | Quarterly |
| Check-ins | Monthly (GSC, indexing, Core Web Vitals) |
| 频次 | 适用场景 |
|---|---|
| 全量审计 | 每季度一次 |
| 常规检查 | 每月一次（检查GSC、索引状态、Core Web Vitals） |