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product-launch

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Original

English
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Translation

Chinese

Strategies: Product Launch

策略：产品发布

Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see gtm-strategy. For cold start (first users, no product yet), see cold-start-strategy.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
指导产品发布执行工作——包括渠道、时间线、清单以及跨职能协调。在规划新产品或重要功能的发布时使用此skill。若涉及GTM策略（PLG/SLG/MLG、90天框架、ICP、新市场进入、重新定位），请查看gtm-strategy。若涉及冷启动（获取首批用户、产品尚未成型），请查看cold-start-strategy。
调用规则：首次使用时，如有必要，先用1-2句话说明此skill涵盖的内容及其重要性，再提供主要输出内容。后续使用或用户要求跳过说明时，直接输出主要内容。

Initial Assessment

初始评估

Check for product marketing context first: If 
.claude/product-marketing-context.md
or 
.cursor/product-marketing-context.md
exists, read full file.
Identify:
  1. Launch type: New product, major feature, market expansion
  2. GTM mode: Sales-led, product-led, marketing-led, hybrid (from gtm-strategy)
  3. Channels: PR, paid, organic, email, events
首先检查产品营销上下文：若存在
.claude/product-marketing-context.md
或
.cursor/product-marketing-context.md
文件，请完整读取该文件。
明确以下信息：
  1. 发布类型：新产品、重要功能、市场拓展
  2. GTM模式：销售驱动（Sales-led）、产品驱动（Product-led）、营销驱动（Marketing-led）、混合模式（来自gtm-strategy）
  3. 渠道：公关（PR）、付费广告、自然流量、邮件、活动

Launch Checklist

发布清单

  • GTM strategy defined (see gtm-strategy)
  • PMF validated (see pmf-strategy)
  • Target market and ICP clear
  • Messaging consistent across teams
  • Channel mix chosen (PR, paid, organic, email)
  • Timeline and milestones set
  • Cross-functional owners assigned (RACI)
  • 已定义GTM策略（查看gtm-strategy）
  • 已验证PMF（查看pmf-strategy）
  • 目标市场与ICP清晰明确
  • 各团队使用统一的沟通话术
  • 已选定渠道组合（公关、付费、自然流量、邮件）
  • 已设定时间线与里程碑
  • 已分配跨职能负责人（RACI矩阵）

Channel Mix

渠道组合

ChannelUseSkills
PRPress release, media relationspr-marketing
Paid adsScale acquisition post-PMFpaid-ads-strategy
OrganicSEO, content, communityseo-strategy, content-marketing
EmailAnnouncement to existing usersemail-marketing
Product Hunt / DirectoriesLaunch-day buzz; early adopterscold-start-strategy, directory-submission
渠道用途关联Skill
公关（PR）新闻稿、媒体关系维护pr-marketing
付费广告PMF验证后扩大用户获取规模paid-ads-strategy
自然流量SEO、内容营销、社区运营seo-strategy, content-marketing
邮件向现有用户发布公告email-marketing
Product Hunt / 平台目录发布日造势；获取早期用户cold-start-strategy, directory-submission

Critical Success Factors

关键成功因素

FactorGuideline
PMF firstValidate product-market fit before scaling; see pmf-strategy
GTM alignmentOne clear story; all teams use same messaging; see gtm-strategy
Avoid rushMost failures = scale before PMF
因素指导原则
先验证PMF扩大规模前先验证产品市场契合度；查看pmf-strategy
GTM对齐统一叙事口径；所有团队使用相同话术；查看gtm-strategy
避免仓促行动多数失败源于未验证PMF就盲目扩张

Output Format

输出格式

  • Launch plan (timeline, channels, owners)
  • Channel actions (PR, paid, organic, email)
  • Checklist (pre-launch, launch, post-launch)
  • Cross-ref to gtm-strategy for framework
  • 发布计划（时间线、渠道、负责人）
  • 渠道行动方案（公关、付费、自然流量、邮件）
  • 清单（发布前、发布中、发布后）
  • 交叉引用：关联gtm-strategy获取框架支持

Related Skills

相关Skill

  • gtm-strategy: GTM framework; modes, 90-day, ICP, new market, repositioning; product launch implements GTM for new product
  • pmf-strategy: Validate PMF before scaling
  • cold-start-strategy: First users; Product Hunt; differs from full GTM launch
  • indie-hacker-strategy: Indie hacker launch; Build in Public; first 100 users
  • pr-marketing: Press release; media relations for launch
  • paid-ads-strategy: Paid channel for launch
  • website-structure: Pages needed for launch
  • gtm-strategy：GTM框架；包含模式、90天规划、ICP、新市场、重新定位；产品发布为新产品落地GTM策略
  • pmf-strategy：扩大规模前验证PMF
  • cold-start-strategy：获取首批用户；Product Hunt运营；与完整GTM发布不同
  • indie-hacker-strategy：独立开发者发布；公开构建；获取前100名用户
  • pr-marketing：发布新闻稿；维护媒体关系
  • paid-ads-strategy：发布所用付费渠道策略
  • website-structure：发布所需页面结构