product-hunt-launch
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ChineseChannels: Product Hunt Launch
适用场景：Product Hunt 上线推广
Guides preparing and executing a Product Hunt launch. Product Hunt is a community-driven product discovery platform; only ~10% of submissions get featured on the homepage. Best for SaaS, developer tools, AI/ML products, and productivity software. Physical products and service businesses have limited success.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
本指南用于指导Product Hunt上线的筹备与执行工作。Product Hunt是社区驱动的产品发现平台，仅有约10%的提交内容能登上首页。最适合SaaS、开发者工具、AI/ML产品以及效率类软件，实体产品和服务类业务上线效果通常不佳。
调用规则：首次使用时，如果适用，可先用1-2句话介绍本技能覆盖的内容及其价值，再输出核心内容。后续调用或用户要求跳过介绍时，直接输出核心内容即可。
Initial Assessment
初步评估
Read project context first: If or exists, use Sections 1–4, 5, 6, 8, 9 for submission content.
.claude/project-context.md.cursor/project-context.mdIdentify:
- Product type: SaaS, AI tool, app, Chrome extension
- Launch readiness: Landing page, screenshots, tagline, first comment
- Hunter: Self-hunt or Top Hunter (optional but helps)
优先读取项目上下文：如果存在或文件，可提取第1-4、5、6、8、9部分的内容作为提交素材。
.claude/project-context.md.cursor/project-context.md确认以下信息：
- 产品类型：SaaS、AI工具、应用、Chrome扩展
- 上线准备度：落地页、截图、宣传标语、首条评论
- Hunter：自主发布还是找顶级Hunter发布（非必填但有助获得曝光）
30-Day Preparation Plan
30天筹备计划
| Phase | Days | Actions |
|---|---|---|
| Teaser | 30–21 | Build "notify me" page; decide self-hunt vs hunter; engage in community |
| Supporters | 20–11 | Build list of 200+ (makers, industry contacts, followers, users) |
| Assets | 10–3 | Finalize tagline (≤60 chars), gallery images (1270×760), demo video (<2 min), maker comment, 3–5 topic tags; build awareness on X/LinkedIn 2–4 weeks before |
| Launch day | 2–1 | Clear calendar for 16+ hours; Product Hunt runs midnight–midnight Pacific |
| 阶段 | 时间 | 动作 |
|---|---|---|
| 预热期 | 30–21天 | 搭建「预约通知」页面；决定自主发布还是找Hunter合作；参与社区互动积累声量 |
| 支持者蓄水期 | 20–11天 | 积累200+的潜在支持者名单（开发者、行业人脉、粉丝、现有用户等） |
| 素材准备期 | 10–3天 | 敲定宣传标语（≤60字符）、展示图（1270×760）、演示视频（<2分钟）、创作者评论、3-5个话题标签；上线前2-4周在X/LinkedIn等平台预热造势 |
| 上线倒计时 | 2–1天 | 预留16小时以上的全天响应时间；Product Hunt的时间周期为太平洋时间零点到零点 |
Product Hunt Fields
Product Hunt 提交字段要求
| Field | Spec |
|---|---|
| Tagline | ≤60 chars; no emojis unless part of product name; catchy, benefit-focused |
| Gallery | 1270×760 px recommended; readable, show product value |
| Demo video | <2 minutes; optional but recommended |
| First comment | Post immediately; story-driven, not feature list; significantly impacts engagement |
| Topic tags | 3–5 relevant; match Product Hunt taxonomy |
| 字段 | 规范 |
|---|---|
| 宣传标语 | ≤60字符；除非是产品名称的一部分否则不要使用表情符号；朗朗上口、突出用户收益 |
| 展示素材 | 推荐尺寸1270×760 px；内容清晰易读，直观体现产品价值 |
| 演示视频 | 时长<2分钟；非必填但十分推荐 |
| 首条评论 | 发布后立即发布；以故事为导向，不要罗列功能；对互动数据影响极大 |
| 话题标签 | 3-5个相关标签，匹配Product Hunt的分类体系 |
Launch Day Strategy
上线日策略
| Practice | Guideline |
|---|---|
| Timing | Tuesday–Thursday; 12:01am Pacific works best |
| Narrative | Create story (problem → solution), not feature list |
| Engagement | Reply to every comment; thank supporters; answer questions |
| Avoid | Begging for upvotes (risk of shadowban) |
Principle: Product Hunt is a visibility amplifier and credibility boost—not primarily a customer acquisition channel.
| 操作 | 指导规则 |
|---|---|
| 上线时间 | 周二至周四；太平洋时间00:01上线效果最佳 |
| 内容叙事 | 打造「问题→解决方案」的故事线，不要堆砌功能列表 |
| 互动运营 | 回复每一条评论；感谢支持者；及时解答疑问 |
| 禁忌操作 | 乞要upvote（有被 shadowban 的风险） |
核心原则：Product Hunt是曝光放大器和可信度加持工具，其核心定位并非获客渠道。
Realistic Expectations
合理预期
| Outcome | Upvotes | Placement |
|---|---|---|
| Poor | 50–100 | — |
| Average | 200–400 | Top 10 |
| Good | 500–800 | Top 5 |
| Great | 800+ | Product of the Day |
| 表现 | Upvote 数量 | 排名 |
|---|---|---|
| 较差 | 50–100 | 无排名 |
| 平均 | 200–400 | 前十 |
| 良好 | 500–800 | 前五 |
| 优秀 | 800+ | 当日最佳产品（Product of the Day） |
Beyond Listing
曝光拓展
| Offering | Use When |
|---|---|
| Product Hunt Daily | Newsletter feature; high-intent audience |
| Social promotion | PH shares on X, LinkedIn; launch-day amplification |
| Featured placement | Paid promotion options |
| 渠道 | 适用场景 |
|---|---|
| Product Hunt Daily | 通讯收录，触达高意向用户群体 |
| 官方社媒推广 | Product Hunt官方在X、LinkedIn平台转发，上线日放大曝光 |
| 推荐位曝光 | 付费推广选项 |
Post-Launch
上线后动作
- Continue engaging with new users
- Thank-you emails to supporters
- Ask for feedback
- See directory-submission for other directories; cold-start-strategy for full launch plan
- 持续和新用户互动
- 给支持者发送感谢邮件
- 收集用户反馈
- 如需提交其他平台可参考 directory-submission 技能；如需完整上线方案可参考 cold-start-strategy 技能
Output Format
输出格式
- Readiness checklist (tagline, gallery, first comment, topic tags)
- First comment draft (story-driven)
- Tagline options (≤60 chars)
- 30-day timeline (if planning ahead)
- 上线就绪 checklist（宣传标语、展示素材、首条评论、话题标签）
- 首条评论草稿（故事导向）
- 宣传标语备选（≤60字符）
- 30天筹备时间表（如果提前规划的话）
Related Skills
相关技能
- directory-submission: Taaft, G2, curated lists; Product Hunt is one directory—see for multi-platform submission
- cold-start-strategy: Full launch plan; Product Hunt as channel
- indie-hacker-strategy: Indie hacker Product Hunt, first 100 users
- media-kit-page-generator: Press kit, screenshots for launch
- analytics-tracking: UTM for Product Hunt traffic attribution
- directory-submission：Taaft、G2、精选列表等多平台提交指南，Product Hunt是其中一个提交渠道
- cold-start-strategy：完整上线方案，将Product Hunt作为其中一个推广渠道
- indie-hacker-strategy：独立开发者Product Hunt上线、获取前100名用户的策略
- media-kit-page-generator：生成发布所需的媒体资料包、截图等素材
- analytics-tracking：配置UTM统计Product Hunt的流量来源