pricing-page-generator
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ChinesePages: Pricing
页面：定价
Guides pricing page content, structure, and conversion optimization.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
指导定价页面的内容、结构及转化优化。
调用规则：首次使用时，如果适用，可以先用1-2句话介绍该技能覆盖的范围及价值，再提供核心输出。后续使用或用户要求跳过介绍时，直接输出核心内容即可。
Initial Assessment
初步评估
Check for product marketing context first: If or exists, read it for product, audience, and pricing strategy.
.claude/product-marketing-context.md.cursor/product-marketing-context.mdIdentify:
- Pricing model: Subscription, one-time, usage-based, freemium
- Plans: Number of tiers, differentiation
- Primary goal: Sign up, contact sales, trial
- Objections: Price sensitivity, "which plan?" confusion
优先检查产品营销上下文：如果存在 或 文件，先读取文件中的产品、受众及定价策略信息。
.claude/product-marketing-context.md.cursor/product-marketing-context.md需明确以下信息：
- 定价模式：订阅制、一次性付费、用量付费、免费增值模式
- 套餐设置：层级数量、差异化点
- 核心目标：注册、联系销售、试用
- 用户异议：价格敏感度、“选哪个套餐”的决策困惑
Pricing Page Structure
定价页面结构
| Section | Purpose |
|---|---|
| Headline | Value-focused; "Simple pricing" or benefit-led |
| Plan comparison | Clear table or cards; feature comparison |
| FAQ | Common objections (billing, cancellation, refunds) |
| Social proof | Testimonials, logos, "X companies trust us" |
| CTA | Per plan or unified "Get started" |
| Guarantee | Money-back, free trial, no credit card |
| 板块 | 作用 |
|---|---|
| 标题 | 以价值为核心，比如“简单透明的定价”或突出收益的表述 |
| 套餐对比 | 清晰的表格或卡片形式，展示功能对比 |
| 常见问题 | 解答常见异议（计费、取消、退款相关问题） |
| 社会证明 | 用户评价、客户logo、“X家企业选择我们”类表述 |
| 行动号召（CTA） | 每个套餐对应单独CTA，或统一的“立即开始”按钮 |
| 保障承诺 | 退款保证、免费试用、无需信用卡等信息 |
Best Practices
最佳实践
Plan Presentation
套餐呈现
- Anchoring: Lead with mid-tier or annual discount
- Differentiation: Clear "most popular" or "best value"
- Feature clarity: What's included; avoid vague "Advanced features"
- Comparison: Help user choose (quiz, comparison table)
- 锚定效应：优先展示中等价位套餐或年付优惠套餐
- 差异化标识：清晰标注“最受欢迎”或“性价比最高”
- 功能表述清晰：明确列出包含的权益，避免模糊的“高级功能”类表述
- 选型辅助：帮助用户快速选择（选型小测试、对比表）
Objection Handling
异议处理
- Price: ROI, cost per use, comparison to alternatives
- Commitment: Free trial, no CC, cancel anytime
- Uncertainty: Guarantee, case studies, support
- 价格疑问：突出投资回报率、单次使用成本、与替代方案的对比
- 承诺顾虑：免费试用、无需信用卡、随时取消
- 决策不确定：保障承诺、案例研究、客户支持
SEO
SEO优化
- Title: "Pricing | [Product]" or "Plans & Pricing"
- Meta: Include price range or "Start free" if applicable
- Schema: Consider Product/Offer structured data
- 页面标题：“定价 | [产品名称]” 或 “套餐与定价”
- 元描述：如果适用，包含价格区间或“免费开始”类信息
- 结构化数据：考虑添加Product/Offer结构化标记
Output Format
输出格式
- Headline options
- Plan structure (tiers, features, pricing display)
- FAQ topics and sample answers
- CTA copy per plan
- Objection handling copy
- SEO metadata
- 标题备选方案
- 套餐结构（层级、功能、定价展示形式）
- 常见问题主题及示例回答
- 每个套餐对应的CTA文案
- 异议处理文案
- SEO元数据
Related Skills
相关技能
- pricing-strategy: Base price structure, tier design, anchoring; pricing-page is execution
- discount-marketing-strategy: Promotional pricing, annual discount, seasonal campaigns
- landing-page-generator: Click-through landing pages often send to pricing; LP CTA destination
- homepage-generator: Homepage links to pricing
- features-page-generator: Features inform plan differentiation
- schema-markup: Product/Offer schema for pricing
- pricing-strategy：基础定价结构、层级设计、锚定策略；pricing-page是落地执行
- discount-marketing-strategy：促销定价、年付优惠、季节性活动
- landing-page-generator：点击式落地页通常跳转至定价页，是落地页CTA的目标页
- homepage-generator：首页会跳转至定价页
- features-page-generator：功能页内容为套餐差异化设计提供依据
- schema-markup：用于定价页的Product/Offer结构化标记