press-coverage-page-generator
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ChinesePages: Press Coverage
页面:新闻报道
Guides press coverage and media mentions aggregation—showcasing third-party coverage from authoritative sites to build trust. Optional page; when coverage is sparse, implement as a small "As Seen In" or "As Featured In" section on homepage or elsewhere. Distinct from media-kit-page-generator (assets for journalists). For conceptual overview and comparison table, see reference.md.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
本技能指导创建新闻报道与媒体提及聚合内容——通过展示权威第三方媒体的报道内容来建立用户信任。该页面为可选页面;当报道内容较少时,可在首页或其他页面设置小型的"As Seen In"或"As Featured In"板块。请注意,本技能与media-kit-page-generator(为记者提供素材的工具)不同。如需了解概念概述及对比表格,请查看reference.md。
调用时机:首次使用时,如有必要,可先用1–2句话说明本技能的覆盖范围及重要性,再提供主要输出内容。后续使用或用户要求跳过说明时,直接输出主要内容。
Initial Assessment
初始评估
Check for product marketing context first: If or exists, read for company story and key messages.
.claude/product-marketing-context.md.cursor/product-marketing-context.mdIdentify:
- Coverage volume: Few mentions vs substantial
- Format: Full page vs section
- Sources: Publications, podcasts, awards, industry lists
首先检查产品营销背景信息:若存在或文件,请读取其中的企业故事及核心信息。
.claude/product-marketing-context.md.cursor/product-marketing-context.md需明确以下几点:
- 报道数量:少量提及 vs 大量报道
- 呈现形式:完整页面 vs 板块
- 来源类型:出版物、播客、奖项、行业榜单
Full Page vs Section
完整页面 vs 板块
| Format | When to Use | Placement |
|---|---|---|
| Full page | Substantial coverage (10+ mentions); journalists visit for expert contacts; "inbound PR" | /press, /news, /in-the-news |
| Section | Sparse coverage (1–10); quick credibility; logo strip or quote carousel | Homepage below hero; About page; footer |
Rule: Homepage section = logos only, minimal, below main CTA. Full page = headlines, links, dates, contact.
| 呈现形式 | 使用场景 | 放置位置 |
|---|---|---|
| 完整页面 | 报道内容丰富(10条以上);供记者获取专家联系方式;用于“inbound PR” | /press, /news, /in-the-news |
| 板块 | 报道内容较少(1–10条);快速提升可信度;采用logo展示条或引用轮播形式 | 首页主CTA下方;关于我们页面;页脚 |
规则:首页板块仅展示logo,设计简洁,位于主CTA下方。完整页面需包含标题、链接、日期及联系方式。
Full Page Structure
完整页面结构
| Element | Guideline |
|---|---|
| Coverage list | Chronological or by publication; headline, outlet, date, link |
| Separation | Press coverage (third-party) vs press releases (company-authored); coverage carries more credibility |
| Types | News, podcasts, video features, awards, "Best X" lists |
| Contact | Media inquiries; link to media kit |
| Dates | Optional on evergreen content; omit to keep timeless |
| 元素 | 设计规范 |
|---|---|
| 报道列表 | 按时间顺序或媒体权威度排序;包含标题、媒体名称、日期、链接 |
| 内容区分 | 需区分第三方新闻报道与企业自行发布的新闻稿;第三方报道的可信度更高 |
| 内容类型 | 新闻文章、播客、视频报道、奖项、“最佳X”榜单 |
| 联系方式 | 媒体咨询入口;链接至媒体工具包页面 |
| 日期显示 | 常青内容可选择不显示日期;省略日期可保持内容的时效性 |
Section Structure ("As Seen In" / "As Featured In")
板块结构("As Seen In" / "As Featured In")
| Element | Guideline |
|---|---|
| Logos | Publication logos; high-contrast, consistent size |
| Placement | Below hero/CTA; above fold or just below |
| Quote | Optional: one compelling snippet; extract from best coverage |
| Link | Optional: "See all coverage" → full page if exists |
Avoid: Clutter; too many logos; low-authority outlets that dilute trust.
| 元素 | 设计规范 |
|---|---|
| Logo展示 | 展示媒体出版物的logo;高对比度、统一尺寸 |
| 放置位置 | 主英雄区/CTA下方;首屏内或首屏下方 |
| 引用内容 | 可选:展示一段有吸引力的报道摘录;选取最优质的报道内容 |
| 跳转链接 | 可选:设置“查看全部报道”链接 → 跳转至完整新闻报道页面(若已创建) |
注意事项:避免内容杂乱;不要展示过多logo;避免使用低权威度的媒体,以免降低可信度。
Content Types to Aggregate
需聚合的内容类型
| Type | Example |
|---|---|
| News articles | Forbes, Bloomberg, TechCrunch, industry trade |
| Podcasts | Interview features, guest appearances |
| Video | TV segments, YouTube features |
| Awards | "Best X 2024," "Top 10 Startups" |
| Reviews | Product reviews, roundups |
| 类型 | 示例 |
|---|---|
| 新闻文章 | Forbes、Bloomberg、TechCrunch、行业专业出版物 |
| 播客 | 访谈报道、嘉宾出镜内容 |
| 视频内容 | 电视片段、YouTube专题报道 |
| 奖项荣誉 | “2024年度最佳X”、“Top 10初创企业”榜单 |
| 产品评测 | 产品评测、综合盘点内容 |
Trust Principles
信任构建原则
- Third-party > self-authored: Media mentions beat press releases for credibility
- Authority matters: Forbes, Bloomberg > unknown blogs
- Recency: Recent coverage signals active business; update regularly
- 第三方内容优先于自创作内容:媒体提及的可信度高于企业自行发布的新闻稿
- 权威度至关重要:Forbes、Bloomberg等权威媒体的价值远高于不知名博客
- 时效性:近期的报道能体现企业的活跃度;需定期更新内容
Output Format
输出格式
- Format (full page vs section) recommendation
- Structure (elements, order)
- Copy (headline, intro if full page)
- Placement (URL, page location)
- SEO: Index for "company name press" / "company name news"; or noindex if thin
- 呈现形式(完整页面 vs 板块)建议
- 结构(元素、排序)
- 文案(标题、完整页面的引言)
- 放置位置(URL、页面中的具体位置)
- SEO优化:针对“[企业名称] 新闻报道”/“[企业名称] 新闻动态”进行索引;若内容单薄则设置为noindex
Related Skills
相关技能
- media-kit-page-generator: Press assets for journalists; press coverage page can link to media kit; distinct purposes (coverage = social proof for visitors; media kit = assets for press)
- homepage-generator: "As Seen In" section often on homepage
- about-page-generator: Press quotes can appear on About
- customer-stories-page-generator: Social proof; different from press (customer success vs media coverage)
- trust-badges-generator: "Trusted by" logos; similar visual treatment
- pr-marketing: Press release creation; coverage is outcome of PR
- media-kit-page-generator:为记者提供素材的工具;新闻报道页面可链接至媒体工具包页面;两者用途不同(报道页面为访客提供社会证明;媒体工具包为媒体提供素材)
- homepage-generator:"As Seen In"板块通常设置在首页
- about-page-generator:报道引用内容可展示在“关于我们”页面
- customer-stories-page-generator:提供社会证明;与新闻报道不同(客户成功案例 vs 媒体报道)
- trust-badges-generator:“获权威认可”logo展示;视觉呈现形式类似
- pr-marketing:新闻稿创作;报道内容是PR营销的成果