pinterest-posts

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Original

English

🇨🇳

Translation

Chinese

Platforms: Pinterest

适用平台：Pinterest

Guides Pinterest Pin creation and optimization. Pinterest users search differently than Google; long-tail keywords like "easy fall dinner recipes" perform better than broad terms. Use this skill when creating Pins, optimizing boards, or planning Pinterest content.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

指导Pinterest Pin的创建与优化。Pinterest用户的搜索习惯与Google不同；像「简易秋季晚餐食谱」这类长尾关键词的表现优于宽泛术语。在创建Pin、优化画板或规划Pinterest内容时可使用本技能。

调用规则：首次使用时，如果有帮助，可以先用1–2句话说明本技能的涵盖范围及其重要性，再提供主要输出。后续使用或用户要求跳过介绍时，直接输出主要内容。

Initial Assessment

初始评估

Check for product marketing context first: If

.claude/product-marketing-context.md

.cursor/product-marketing-context.md

exists, read Sections 6 (Keywords), 11 (Content Strategy).

Identify:

Content type: Product, recipe, tutorial, inspiration
Board: Where Pin will be saved first (shapes Pinterest's understanding)
Goal: Traffic, sales, email signups

首先检查产品营销背景：若存在

.claude/product-marketing-context.md

或

.cursor/product-marketing-context.md

文件，请阅读第6节（关键词）和第11节（内容策略）。

需明确：

内容类型：产品、食谱、教程、灵感类
目标画板：Pin首次保存的画板（会影响Pinterest对内容的理解）
核心目标：引流、销售、获取邮件订阅

Pin Title

Pin标题

Rule	Guideline
Length	Up to 100 chars; first 40 visible in feeds
Keyword	Primary keyword in first 40 chars
Business name	In first sentence → 54% higher email signup conversion

规则	指南
长度	最多100字符；信息流中仅显示前40字符
关键词	核心关键词放在前40字符内
品牌名称	放在开头语句中 → 邮件订阅转化率可提升54%

Pin Description

Pin描述

Rule	Guideline
Length	220–232 chars optimal
Keywords	Main + 2–3 related; natural placement
CTA	Clear, actionable → 70% signup boost, 6% sales lift
Price	When relevant → 28% sales increase

规则	指南
长度	220–232字符为最佳
关键词	核心关键词+2–3个相关关键词；自然融入
行动号召（CTA）	清晰、可执行 → 订阅量提升70%，销售额提升6%
价格信息	相关时添加 → 销售额提升28%

Board SEO

画板SEO

Board name and description are ranking factors
First save board shapes Pinterest's content understanding
Use keywords in board title and description

画板名称和描述是排名影响因素
Pin首次保存的画板会影响Pinterest对内容的理解
在画板标题和描述中使用关键词

2025 Algorithm Notes

2025年算法注意事项

Fresh content: New URL + new image + new board = max distribution
Alt text: Pins with alt text earn ~25% more impressions, 123% more clicks
Consistency: Keyword-optimized content to relevant boards

新鲜内容：新URL+新图片+新画板 = 最大曝光量
替代文本（Alt text）：添加Alt text的Pin可获得约25%更多曝光量，123%更多点击量
一致性：将优化好关键词的内容发布到相关画板