native-ads

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English

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Chinese

Paid Ads: Native Ads

付费广告：原生广告

Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

指导在Taboola、Outbrain及内容推荐网络上开展原生广告投放。原生广告会与发布商内容融为一体，点击率（CTR）比展示横幅广告高约18%。规划或优化原生广告活动时可使用本技能。

调用规则：首次使用时，如果有帮助，可以先用1-2句话介绍本技能涵盖的内容及其价值，再提供核心输出。后续使用或用户要求跳过介绍时，直接输出核心内容。

Initial Assessment

初步评估

Check for product marketing context first: If

.claude/product-marketing-context.md

.cursor/product-marketing-context.md

exists, read Sections 3 (Value Proposition), 4 (Audience).

Identify:

Goal: Traffic, leads, brand
Content: Article, landing page, video
Budget: Min $500–1,000; better at $5,000+

优先核实产品营销背景：如果存在

.claude/product-marketing-context.md

或

.cursor/product-marketing-context.md

文件，阅读第3节（价值主张）、第4节（受众群体）。

确认以下信息：

目标：流量、线索、品牌
内容形式：文章、落地页、视频
预算：最低500-1000美元；预算5000美元以上效果更佳

Platform Overview

平台概览

Platform	Reach	Focus
Taboola	500M+ daily impressions	Premium publishers; AI matching
Outbrain	Major publishers	Top-funnel; helpful content

Pricing: CPC $0.10–0.30 avg; CPM $1–3 avg.

平台	覆盖规模	核心特点
Taboola	每日超5亿次曝光	头部发布商资源；AI匹配能力
Outbrain	覆盖主流发布商	上层用户漏斗；实用内容导向

定价：平均CPC 0.10-0.30美元；平均CPM 1-3美元。

Creative Testing

创意测试

Approach	Guideline
Combinations	3 headlines × 3 images = 9 variants; test together
Image variety	Headshot, product, illustration—distinct styles
Advertorials	Test length, tone, aggressiveness; no universal formula

测试维度	操作指引
组合测试	3条标题 × 3张图片 = 9个变体；同步开展测试
图片多样性	头像、产品图、插画——风格差异化
软文广告	测试篇幅、语气、推销力度；没有通用最优方案

Copywriting Guidelines

文案撰写规范

Rule	Guideline
Honest	Avoid clickbait; match copy to content
Format	Match character limits; respect UX per format
Tone	Soft-sell; nurture, don't push

规则	指引
真实可信	避免标题党；文案与落地内容匹配
格式合规	符合字符数限制；尊重各格式的用户体验要求
语气风格	软推销；侧重用户培育，而非硬推

Funnel Focus

漏斗侧重

Target high-intent users in consideration and conversion stages; avoid one-size-fits-all funnel approach.

瞄准处于考虑和转化阶段的高意向用户；避免采用一刀切的漏斗策略。