media-kit-page-generator
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ChinesePages: Media Kit
页面：Media Kit
Guides media kit and press page content, structure, and accessibility for journalists. Media kits provide self-service brand assets; consistent presentation builds trust (companies with strong guidelines are 20% more valuable). Distinct from press-coverage-page-generator: Media kit = assets for journalists; press coverage = aggregation of third-party mentions for visitor trust.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
用于指导面向记者的Media Kit和新闻页面的内容、结构及可访问性设计。Media Kit提供自助式品牌资产，统一的呈现形式能够建立信任（拥有清晰品牌准则的公司价值高出20%）。与press-coverage-page-generator的区别：Media Kit = 面向记者提供的资产；新闻报道页面 = 汇总第三方提及内容以提升访客信任度。
调用规则：首次使用时如果合适，可以先用1-2句话介绍本技能的覆盖范围和价值，再提供核心输出。后续使用或用户要求跳过介绍时，直接输出核心内容即可。
Initial Assessment
初步评估
Check for product marketing context first: If or exists, read it for company story, metrics, key messages, and Section 12 (Visual Identity).
.claude/product-marketing-context.md.cursor/product-marketing-context.mdIdentify:
- Audience: Journalists, bloggers, analysts
- Update frequency: Before launches, events, announcements
- Assets: Logos, brand guidelines, favicon, photos, videos
首先核查产品营销上下文：如果存在或文件，读取其中的公司故事、数据指标、核心信息以及第12节（视觉识别）内容。
.claude/product-marketing-context.md.cursor/product-marketing-context.md确认以下信息：
- 目标受众：记者、博主、行业分析师
- 更新频率：产品上线、活动、公告发布前更新
- 包含资产：Logo、品牌准则、favicon、图片、视频
Best Practices
最佳实践
Essential Elements
核心要素
Evergreen content:
- Company overview (background, mission, origin)
- Key team bios and headshots
- High-res logos (multiple sizes, light/dark backgrounds, transparent PNG)
- Brand guidelines document (typography, colors, logo usage)
- Key statistics (customers, growth, metrics)
Regularly updated:
- Recent press releases
- Product photos and video clips
- Link to press coverage page (or "As Seen In" section) for media mentions
- Contact for press inquiries
Note: Press coverage (third-party mentions) is often a separate page or section. See press-coverage-page-generator for aggregating "As Seen In" / "In the News" content.
固定长效内容：
- 公司概述（背景、使命、起源）
- 核心团队成员简介和头像
- 高清Logo（多尺寸、适配亮/暗背景、透明PNG格式）
- 品牌准则文档（排版、配色、Logo使用规范）
- 核心数据（客户规模、增长情况、运营指标）
定期更新内容：
- 近期新闻稿
- 产品图片和视频片段
- 指向新闻报道页面（或“媒体报道”板块）的链接，展示媒体提及内容
- 新闻咨询联系方式
注意：新闻报道（第三方提及内容）通常是独立的页面或板块。如需汇总“媒体报道”/“新闻动态”内容，请参考press-coverage-page-generator。
Logo Assets (per Alignify-style media kit)
Logo资产（符合Alignify风格Media Kit标准）
| Asset | Format | Use |
|---|---|---|
| Main logo | PNG, SVG; light and dark bg | Primary branding |
| Icon | PNG; light and dark bg | Favicon, social, compact use |
| Brand pattern | PNG | Visual identity element |
| Brand guidelines | PDF or PNG | Typography, colors, usage rules |
| 资产 | 格式 | 用途 |
|---|---|---|
| 主Logo | PNG、SVG；适配亮/暗背景 | 核心品牌展示 |
| 图标 | PNG；适配亮/暗背景 | Favicon、社交平台、紧凑场景使用 |
| 品牌图案 | PNG | 视觉识别元素 |
| 品牌准则 | PDF或PNG | 排版、配色、使用规则说明 |
Usage Guidelines
使用准则
Allowed: Media coverage, blog posts, social sharing, product comparisons, educational use. Assets free to download without additional authorization.
Requirements: Maintain logo proportions and colors; ensure adequate white space; do not use in contexts that harm brand. For commercial or special use, contact for authorization.
允许使用场景：媒体报道、博客文章、社交分享、产品对比、教育用途。资产可免费下载，无需额外授权。
使用要求：保持Logo比例和配色不变，预留足够的留白，不得在损害品牌形象的场景中使用。如需商用或特殊场景使用，请联系获取授权。
Media Assets
媒体资产
| Asset | Format |
|---|---|
| Logos | PNG (transparent), SVG; horizontal and square |
| Photos | High-res; horizontal for web, square for social |
| Videos | Product demos, interviews |
| Credits | Photo credits, usage rights |
| 资产 | 格式 |
|---|---|
| Logo | PNG（透明背景）、SVG；横版和方形版本 |
| 图片 | 高清；适配网页的横版、适配社交平台的方形版本 |
| 视频 | 产品演示、访谈内容 |
| 版权说明 | 图片署名、使用权限说明 |
Structure
结构设计
- Dedicated page: Press/Media section on website
- Self-service: Journalists find what they need without emailing
- Concise: 3-4 pages typical; each element adds value
- Downloadable: ZIP or individual asset downloads
- 专属页面：官网设置专门的新闻/媒体板块
- 自助服务：记者无需发邮件咨询即可找到所需内容
- 简洁清晰：通常3-4页即可，每个元素都有实际价值
- 支持下载：提供ZIP打包下载或单个资产下载选项
Timing
更新时机
- Update before: Launches, events, announcements
- Keep current: Stale info damages credibility
- 提前更新：产品上线、活动、公告发布前更新
- 保持时效性：过时信息会损害品牌可信度
Placement
入口设置
- Discoverable: Link in footer, About, or dedicated Press section
- Clear label: "Press," "Media Kit," "For Journalists"
- 易发现：放在页脚、关于我们页面或专门的新闻板块的链接中
- 标签清晰：标注为“新闻中心”、“Media Kit”、“记者专区”均可
Output Format
输出格式
- Structure outline
- Asset checklist (logos, brand guidelines, favicon, photos, bios)
- Copy for company overview
- Usage guidelines (allowed, requirements)
- Contact for press inquiries
- SEO: Often noindex; or index for "company name press" queries
- 结构大纲
- 资产核对清单（Logo、品牌准则、favicon、图片、团队简介）
- 公司概述文案
- 使用准则（允许场景、使用要求）
- 新闻咨询联系方式
- SEO设置：通常设置为noindex；或针对“公司名+新闻”关键词设置为可索引
Related Skills
相关技能
- press-coverage-page-generator: Aggregation of third-party coverage ("As Seen In"); media kit can link to it; distinct (media kit = assets for journalists; press coverage = social proof for visitors)
- about-page-generator: Media kit extends About for press
- contact-page-generator: Press contact info
- customer-stories-page-generator: Press may reference case studies
- logo-generator: Logo assets, placement rules; media kit hosts logo files
- favicon-generator: Favicon for browser/app; media kit can link or include
- brand-visual-generator: Typography, colors, spacing; brand guidelines document
- indexing: noindex vs. index for press page
- directory-submission: Media kit required for Product Hunt and directory submissions
- press-coverage-page-generator：汇总第三方报道（“媒体报道”板块）；Media Kit可以链接到该页面，二者定位不同（Media Kit = 面向记者的资产；新闻报道页面 = 面向访客的社会信任证明）
- about-page-generator：Media Kit是关于我们页面面向新闻场景的延伸
- contact-page-generator：提供新闻咨询联系信息
- customer-stories-page-generator：媒体可能会引用客户案例
- logo-generator：提供Logo资产、放置规则；Media Kit承载Logo文件
- favicon-generator：生成浏览器/应用使用的favicon；Media Kit可链接或包含该资产
- brand-visual-generator：提供排版、配色、间距规范；用于生成品牌准则文档
- indexing：新闻页面的noindex/index设置
- directory-submission：在Product Hunt等平台提交收录时需要提供Media Kit