internal-links
Compare original and translation side by side
🇺🇸
Original
English🇨🇳
Translation
ChineseSEO On-Page: Internal Links
SEO页面优化：内部链接
Guides internal linking strategy for SEO: crawlability, link equity distribution, and user navigation.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
本指南针对SEO提供内部链接策略指导：可抓取性、link equity分配以及用户导航。
调用规则：首次使用时，如果有帮助，可以先用1-2句话介绍本技能涵盖的内容及其重要性，再提供主要输出。后续使用或用户要求跳过介绍时，直接输出核心内容。
Scope (On-Page SEO)
适用范围（页面SEO）
- Internal links: Contextual links; descriptive anchor text; related posts; hub pages
- Breadcrumbs: Implement for large sites (e.g. ecommerce); see breadcrumb-generator
- 内部链接：上下文链接、描述性anchor text、相关文章、枢纽页面
- 面包屑：大型站点（例如电商站点）需实现，参考 breadcrumb-generator
Initial Assessment
初始评估
Check for product marketing context first: If or exists, read it for site structure and key pages.
.claude/product-marketing-context.md.cursor/product-marketing-context.mdIdentify:
- Site structure: Hub pages, pillar content, supporting pages
- Orphan pages: Pages with no or few internal links
- Priority pages: Pages that need more link equity
优先检查产品营销上下文：如果存在或文件，读取其中的站点结构和关键页面信息。
.claude/product-marketing-context.md.cursor/product-marketing-context.md识别以下内容：
- 站点结构：枢纽页面、支柱内容、支撑页面
- 孤立页面：无内部链接或内部链接极少的页面
- 优先级页面：需要获取更多link equity的页面
Best Practices
最佳实践
Link Structure
链接结构
| Principle | Guideline |
|---|---|
| Depth | Important pages within 3 clicks from homepage |
| Orphan pages | Avoid; ensure every page has at least one internal link; see site-crawlability for technical detection and crawl issues |
| Hub-to-spoke | Link from hub/pillar pages to cluster articles; topic cluster structure |
| Contextual | Place links in relevant body content, not just footers |
| 原则 | 指导规范 |
|---|---|
| 深度 | 重要页面距离首页点击不超过3次 |
| 孤立页面 | 避免出现孤立页面；确保每个页面至少有1条内部链接；技术检测和抓取问题参考 site-crawlability |
| 轮辐结构 | 从枢纽/支柱页面链接到集群文章，采用主题集群结构 |
| 上下文相关 | 将链接放在相关的正文内容中，而非仅放在页脚 |
Anchor Text
Anchor Text
| Principle | Guideline |
|---|---|
| Descriptive | Use anchor text that describes the target page |
| Variation | Avoid over-optimization; use natural variation |
| Keyword | Include target keyword when natural |
| 原则 | 指导规范 |
|---|---|
| 描述性 | 使用能够描述目标页面内容的anchor text |
| 多样性 | 避免过度优化，使用自然的表述变体 |
| 关键词 | 自然融入目标关键词 |
Placement
链接放置
| Location | Use |
|---|---|
| First paragraph | Primary link to related content |
| Body | Contextual links throughout |
| Related/Recommended | End-of-article links |
| Navigation | Key site sections |
| 位置 | 用途 |
|---|---|
| 首段 | 放置指向相关内容的核心链接 |
| 正文 | 全文贯穿上下文相关链接 |
| 相关/推荐阅读 | 文章末尾的链接 |
| 导航栏 | 站点核心版块入口 |
Common Issues
常见问题
| Issue | Fix |
|---|---|
| Orphan pages | Add internal links from hub pages or navigation; site-crawlability for technical audit |
| Too many links | Focus on most important; avoid link stuffing |
| Generic anchors | Use descriptive "learn more about X" instead of "click here" |
| Broken links | Audit and fix 404s; see site-crawlability for technical audit |
| 问题 | 修复方案 |
|---|---|
| 孤立页面 | 从枢纽页面或导航栏添加指向该页面的内部链接；技术审计参考 site-crawlability |
| 链接过多 | 聚焦最重要的链接，避免堆砌链接 |
| 通用锚文本 | 使用描述性的“了解更多X相关内容”代替“点击此处” |
| 链接失效 | 审计并修复404错误；技术审计参考 site-crawlability |
Output Format
输出格式
- Internal link audit (if auditing)
- Link opportunities for key pages
- Anchor text recommendations
- Structure improvements
- 内部链接审计（如果是审计场景）
- 面向核心页面的链接机会
- anchor text优化建议
- 结构改进方案
Related Skills
相关技能
- article-page-generator: Related posts, contextual links, end-of-article recommendations
- website-structure: Plan page structure and hierarchy; informs internal linking
- site-crawlability: Internal links enable crawling
- url-structure: URL structure affects link patterns
- content-strategy: Topic clusters inform link structure; pillar <-> cluster; cluster <-> cluster
- breadcrumb-generator: Breadcrumbs are internal links; category hierarchy
- article-page-generator：相关文章、上下文链接、文末推荐内容
- website-structure：规划页面结构和层级，为内部链接提供依据
- site-crawlability：内部链接是页面可抓取的基础
- url-structure：URL结构会影响链接模式
- content-strategy：主题集群为链接结构提供依据；支柱页<->集群页；集群页<->集群页
- breadcrumb-generator：面包屑属于内部链接，体现分类层级