heading-structure
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ChineseSEO On-Page: Heading Structure
SEO 站内优化：标题结构
Guides heading (H1-H6) optimization for SEO and content structure.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
指导针对 SEO 和内容结构的标题（H1-H6）优化工作。
调用规则：首次使用时如果适用，可先用1-2句话介绍本技能涵盖的范围及其作用，再提供核心输出。后续调用或用户要求跳过介绍时，直接输出核心内容即可。
Scope (On-Page SEO)
适用范围（站内SEO）
- H1 tag: One per page; clear headline; matches content; primary keyword near start
- Header tags (H1-H6): Logical hierarchy; keyword in headers; one idea per heading
- H1 标签：每个页面仅设置1个；标题清晰明确；与页面内容匹配；主关键词尽量放在开头
- 标题标签（H1-H6）：层级逻辑清晰；标题中包含关键词；每个标题对应一个核心观点
Initial Assessment
初步评估
Check for product marketing context first: If or exists, read it for target keywords.
.claude/product-marketing-context.md.cursor/product-marketing-context.mdIdentify:
- Page type: Homepage, article, product, etc.
- Primary keyword: Target search query
- Content outline: Main sections and subsections
优先检查产品营销上下文：如果 或 存在，读取文件获取目标关键词。
.claude/product-marketing-context.md.cursor/product-marketing-context.md识别以下信息：
- 页面类型：首页、文章页、产品页等
- 主关键词：目标搜索查询词
- 内容大纲：主要章节和子章节
Best Practices
最佳实践
H1
H1
| Principle | Guideline |
|---|---|
| One per page | Single H1 per page |
| Primary keyword | Include target keyword naturally |
| Descriptive | Clearly describe page content |
| Match intent | Align with title tag and user intent |
| 原则 | 指引 |
|---|---|
| 每页唯一 | 每个页面仅设置1个 H1 |
| 包含主关键词 | 自然融入目标关键词 |
| 描述性强 | 清晰说明页面内容 |
| 匹配搜索意图 | 与 title 标签及用户搜索意图保持一致 |
H2-H6 Hierarchy
H2-H6 层级
| Principle | Guideline |
|---|---|
| Logical order | H1 -> H2 -> H3; don't skip levels |
| One idea per heading | Each heading = one topic |
| Scannable | Headings should summarize section content |
| Keyword variation | Use related keywords in subheadings |
| 原则 | 指引 |
|---|---|
| 逻辑顺序 | 遵循 H1 -> H2 -> H3 的顺序，不要跳级 |
| 每个标题对应一个观点 | 每个标题仅覆盖一个主题 |
| 易扫描 | 标题应能概括对应章节的内容 |
| 关键词变体 | 在子标题中使用相关的关键词变体 |
Structure
结构示例
H1 (page title)
-> H2 (section 1)
-> H3 (subsection)
-> H3
-> H2 (section 2)
-> H3
-> H2 (section 3)H1 (page title)
-> H2 (section 1)
-> H3 (subsection)
-> H3
-> H2 (section 2)
-> H3
-> H2 (section 3)Common Issues
常见问题
| Issue | Fix |
|---|---|
| Multiple H1s | Use single H1; use H2 for other sections |
| Skipped levels | Use H2 after H1, H3 after H2 |
| Generic headings | Make descriptive; avoid "Introduction," "Conclusion" |
| Keyword stuffing | Natural language; avoid forced keywords |
| 问题 | 修复方案 |
|---|---|
| 多个 H1 | 仅保留一个 H1，其他同级标题改用 H2 |
| 层级跳级 | H1 之后使用 H2，H2 之后使用 H3，不要跳级 |
| 标题过于笼统 | 提高描述性，避免使用「介绍」「结论」这类通用标题 |
| 关键词堆砌 | 使用自然语言，不要强行塞入关键词 |
Output Format
输出格式
- H1 recommendation (with keyword)
- H2-H6 outline for content
- Hierarchy check
- References: Google headings
- H1 优化建议（包含关键词）
- H2-H6 内容大纲
- 层级 检查结果
- 参考资料：Google 标题规范
Related Skills
相关技能
- featured-snippet: H2/H3 for snippet extraction; semantic HTML for list/table snippets
- page-metadata: Hreflang, meta robots; metadata complements heading structure
- content-optimization: H2 keyword placement, quantity, tables, lists; complements heading structure
- article-page-generator: Article page H1-H3 structure, intro/body/conclusion
- title-tag: H1 should align with title tag
- schema-markup: Article schema uses headline (often H1)
- content-strategy: Content outline informs headings
- featured-snippet：使用 H2/H3 便于片段提取，使用语义化 HTML 便于生成列表/表格类精选片段
- page-metadata：Hreflang、meta robots 等元数据是对标题结构的补充
- content-optimization：H2 关键词布局、数量、表格、列表等是对标题结构的补充
- article-page-generator：文章页 H1-H3 结构、引言/正文/结论
- title-tag：H1 应与 title 标签保持一致
- schema-markup：文章 schema 使用的标题（headline）通常对应 H1
- content-strategy：内容大纲是标题设置的依据