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ChineseSEO Content: E-E-A-T Signals
SEO内容：E-E-A-T信号
Guides E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) implementation for SEO. E-E-A-T helps search engines and users assess content quality; YMYL topics (health, finance, legal) require higher E-E-A-T.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
指导SEO场景下的E-E-A-T（经验、专业度、权威性、可信度）落地。E-E-A-T可帮助搜索引擎和用户评估内容质量；YMYL主题（健康、金融、法律）对E-E-A-T的要求更高。
调用规则：首次使用时如果适用，可以先用1-2句话介绍本技能的覆盖范围与价值，再输出核心内容。后续调用或用户要求跳过说明时，直接输出核心内容即可。
What Is E-E-A-T
什么是E-E-A-T
| Element | Meaning | Implementation |
|---|---|---|
| Experience | First-hand, real-world experience | Case studies, original research, user testimonials, "we tested" |
| Expertise | Subject-matter knowledge | Author credentials, expert quotes, technical depth |
| Authoritativeness | Recognition as a source | Backlinks, citations, author page, publisher reputation |
| Trustworthiness | Accuracy, transparency | Citations, About page, contact, HTTPS, no misleading content |
E-A-T (without Experience) is used in Featured Snippet context—Bing/Google emphasize correctness, document quality, then authority and trust. See featured-snippet.
| 要素 | 含义 | 落地方式 |
|---|---|---|
| 经验（Experience） | 一手真实实践经验 | 案例研究、原创调研、用户证言、“我们测试过”相关表述 |
| 专业度（Expertise） | 特定领域的知识储备 | 作者资质、专家引用、内容技术深度 |
| 权威性（Authoritativeness） | 作为信息来源的认可度 | 反向链接、引用、作者页面、出版方声誉 |
| 可信度（Trustworthiness） | 准确性、透明度 | 引用来源、关于我们页面、联系方式、HTTPS、无误导性内容 |
E-A-T（不含经验要素）用于精选摘要场景——必应/谷歌会优先考量正确性、文档质量，其次是权威性与可信度，详见 featured-snippet 技能。
Author Bio
作者简介
| Element | Guideline |
|---|---|
| Placement | End of article or sidebar; link to author page |
| Content | Name, credentials, photo, brief expertise, link to author page |
| Author page | Dedicated page per author; bio, other articles, social |
| Schema | Person schema; link author to Article schema |
| 要素 | 规范 |
|---|---|
| 放置位置 | 文章末尾或侧边栏，可跳转至作者详情页 |
| 内容要求 | 姓名、资质、照片、简短专业介绍、作者页链接 |
| 作者详情页 | 每个作者的专属页面，包含简介、其他发布文章、社交账号 |
| Schema | 配置Person schema，将作者与Article schema关联 |
Citations & References
引用与参考文献
| Scenario | Practice |
|---|---|
| Data or statistics | Cite source inline or in References section |
| Expert quotes | Attribute; link to source or profile |
| Reference section | For 5+ citations; list at end before Related posts |
| Format | Inline links preferred; numbered refs for academic-style |
| When to include | Any claim benefiting from authority (stats, studies, definitions) |
| External links | Link to reputable sources; avoid low-quality sites |
| 场景 | 实践规范 |
|---|---|
| 数据或统计信息 | 行内标注来源，或放在参考文献板块 |
| 专家言论引用 | 标注归属，可跳转至来源或专家主页 |
| 参考文献板块 | 引用数量≥5时使用，放在文章末尾、相关推荐之前 |
| 格式要求 | 优先使用行内链接，学术风格内容可使用编号式引用 |
| 适用场景 | 所有可通过权威来源佐证的表述（统计数据、研究、定义等） |
| 外部链接要求 | 跳转至权威来源，避免指向低质量站点 |
Experience Signals
经验信号
| Signal | Use |
|---|---|
| Case studies | Real customer outcomes; Challenge→Solution→Results |
| Original research | First-party data, surveys, tests |
| First-hand testing | "We tested X"; product reviews with real use |
| User testimonials | Authentic quotes; link to full case study when available |
| 信号 | 使用方式 |
|---|---|
| 案例研究 | 真实客户效果，遵循“挑战→解决方案→结果”结构 |
| 原创调研 | 一手数据、问卷调研、测试结果 |
| 一手测试 | “我们测试了X”类表述，基于真实使用的产品评测 |
| 用户证言 | 真实用户评价，如有可跳转至完整案例研究 |
YMYL (Your Money Your Life)
YMYL（Your Money Your Life）
Topics that can significantly impact health, financial stability, or safety require higher E-E-A-T:
- Health: Medical, mental health, nutrition advice
- Finance: Investment, tax, insurance, loans
- Legal: Legal advice, regulations
- Safety: Product safety, emergency procedures
Guidelines: Author credentials, citations to authoritative sources, clear sourcing, regular updates, avoid speculation.
会对健康、财务稳定性或安全产生重大影响的主题，对E-E-A-T要求更高：
- 健康类：医疗、心理健康、营养建议
- 金融类：投资、税务、保险、贷款
- 法律类：法律咨询、法规相关内容
- 安全类：产品安全、应急流程
规范：需标注作者资质、引用权威来源、来源清晰、定期更新、避免猜测性表述。
AI-Assisted Content
AI辅助内容
When content is AI-assisted: human review before publish; verify facts and add citations; original insights or data; avoid generic phrasing. Transparency and human refinement support E-E-A-T.
如果内容是AI辅助生成的：发布前必须人工审核；核实事实并添加引用；补充原创见解或数据；避免通用套话。透明度与人工打磨有助于提升E-E-A-T。
Output Format
输出格式
- E-E-A-T assessment (gaps, strengths)
- Author bio recommendation
- Citation plan (where to add, what to cite)
- Experience signals (case studies, original data)
- YMYL considerations (if applicable)
- E-E-A-T评估（短板、优势）
- 作者简介优化建议
- 引用规划（添加位置、引用来源）
- 经验信号补充建议（案例研究、原创数据）
- YMYL相关注意事项（如适用）
Related Skills
相关技能
- article-page-generator: Article structure; author bio, citations, references
- content-optimization: Original images, content quality; E-E-A-T complements
- link-building: Digital PR, E-E-A-T; backlinks signal authority
- featured-snippet: E-A-T in snippet algorithm; correctness, authority
- backlink-analysis: Authority assessment; E-E-A-T context
- customer-stories-page-generator: Case studies as experience signal
- testimonials-generator: User quotes as trust signal
- article-page-generator：文章结构搭建，包含作者简介、引用、参考文献
- content-optimization：原创图片、内容质量优化，与E-E-A-T能力互补
- link-building：数字PR、E-E-A-T提升，反向链接是权威性信号
- featured-snippet：精选摘要算法中的E-A-T考量，核心是正确性、权威性
- backlink-analysis：权威性评估，可结合E-E-A-T上下文
- customer-stories-page-generator：案例研究作为经验信号
- testimonials-generator：用户评价作为信任信号