domain-architecture

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Strategy: Domain Architecture

策略：域名架构

Guides domain structure decisions for multiple products or brands: subfolder (subdirectory), subdomain, or independent domain. Covers brand architecture (Branded House vs House of Brands) and Hub-Spoke principles when multiple domains coexist. See domain-selection for initial domain choice (Brand/PMD/EMD, TLD); website-structure for single-domain page planning; rebranding-strategy for domain change and migration; multi-domain-brand-seo for brand search optimization.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

为多个产品或品牌的域名结构决策提供指导：子文件夹（子目录）、子域名或独立域名。涵盖品牌架构（Branded House vs House of Brands）以及多域名共存时的Hub-Spoke（中心辐射型）原则。初始域名选择（Brand/PMD/EMD、TLD）请查看domain-selection；单域页面规划请查看website-structure；域名变更与迁移请查看rebranding-strategy；品牌搜索优化请查看multi-domain-brand-seo。

调用时机：首次使用时，如有帮助，可先用1-2句话说明本技能涵盖内容及其重要性，再提供主要输出。后续使用或用户要求跳过说明时，直接输出主要内容。

Initial Assessment

初始评估

Check for product marketing context first: If

.claude/product-marketing-context.md

.cursor/product-marketing-context.md

exists, read it for product portfolio and growth goals.

Identify:

Product count: Single product vs multiple products/brands
Brand strategy: Unified brand vs distinct brands
Current state: Planning from scratch vs consolidating existing domains
Constraints: Tech stack, team, budget

首先检查产品营销上下文：若存在

.claude/product-marketing-context.md

或

.cursor/product-marketing-context.md

文件，请读取其中的产品组合与增长目标信息。

明确以下几点：

产品数量：单一产品 vs 多个产品/品牌
品牌策略：统一品牌 vs 独立品牌
当前状态：从零规划 vs 整合现有域名
约束条件：技术栈、团队、预算

Domain Structure Options

域名结构选项

Structure	Example	SEO Authority	Brand Independence	Typical Use
Subfolder	company.com/product-a	Shared with main domain	Low	Products under one brand; SMB; content consolidation
Subdomain	product.company.com	Treated separately by Google	Medium	Separate product experience; tech isolation; support/docs
Independent domain	product.ai	None shared	High	Acquired brands; different markets; distinct brand identity

结构类型	示例	SEO权重	品牌独立性	典型场景
子文件夹	company.com/product-a	与主域名共享	低	同一品牌下的产品；中小企业；内容整合
子域名	product.company.com	谷歌视为独立实体	中	独立的产品体验；技术隔离；支持/文档站点
独立域名	product.ai	无共享权重	高	收购的品牌；不同市场；独特的品牌身份

When to Use Each

各结构的适用场景

Choose	When
Subfolder	Products share value proposition; want to strengthen main domain; SMB; blog, tools, features under one brand
Subdomain	Need separate tech stack (e.g., app vs marketing); support portal; docs; distinct UX but same brand
Independent domain	House of Brands; acquired company; different audience; different TLD (e.g., .ai for AI product)

SEO consensus: Subfolders typically outperform subdomains for most cases—authority flows to the main domain. Subdomains require separate SEO effort.

选择类型	适用情况
子文件夹	产品共享价值主张；想要强化主域名；中小企业；同一品牌下的博客、工具、功能模块
子域名	需要独立技术栈（如应用 vs 营销站点）；支持门户；文档站点；用户体验独立但品牌统一
独立域名	House of Brands架构；收购的公司；不同受众群体；不同顶级域名（如AI产品使用.ai）

SEO共识：大多数情况下，子文件夹的表现优于子域名——权重会流向主域名。子域名需要单独投入SEO精力。

Brand Architecture

品牌架构

Model	Description	Domain Tendency	Examples
Branded House	One master brand; products use functional descriptors	Subfolder or subdomain	Google (google.com/search, google.com/maps), FedEx
House of Brands	Each brand independent; parent hidden	Independent domains	Unilever (dove.com, axe.com)
Sub-brands / Endorsed	Sub-brands with parent endorsement	Subdomain or independent	FedEx Express, Marriott Bonvoy

Decision factors: Business strategy, market positioning, product overlap, resource availability.

模型	描述	域名倾向	示例
Branded House（单一品牌架构）	一个主品牌；产品使用功能描述名称	子文件夹或子域名	Google（google.com/search, google.com/maps）、FedEx
House of Brands（多品牌架构）	每个品牌独立；母公司隐藏	独立域名	联合利华（dove.com, axe.com）
Sub-brands / Endorsed（子品牌/背书品牌）	子品牌带有母公司背书	子域名或独立域名	FedEx Express、Marriott Bonvoy

决策因素：业务策略、市场定位、产品重叠度、资源可用性。

Hub-Spoke (Multiple Domains Coexist)

Hub-Spoke（多域名共存）

When company main site (company.com) and product site (product.ai) both exist:

Role	Domain	Focus
Hub	company.com	Brand, About, Research, product matrix; brand queries
Spoke	product.ai	Product features, pricing, signup; product queries

Principles:

Hub links to Spoke (Products section); Spoke links back (About, Footer, "A [Company] product")
Spoke avoids competing for brand queries in Title; Hub avoids competing for product keywords
See multi-domain-brand-seo for brand search optimization.

当公司主站点（company.com）和产品站点（product.ai）同时存在时：

角色	域名	核心关注点
Hub（中心站点）	company.com	品牌、关于我们、研究、产品矩阵；品牌相关搜索查询
Spoke（辐射站点）	product.ai	产品功能、定价、注册；产品相关搜索查询

原则：

中心站点链接到辐射站点（产品板块）；辐射站点反向链接到中心站点（关于我们、页脚、“[公司]旗下产品”标识）
辐射站点避免在标题中竞争品牌相关查询；中心站点避免竞争产品关键词
品牌搜索优化请查看multi-domain-brand-seo。

Output Format

输出格式

Recommendation (subfolder / subdomain / independent) with rationale
Brand architecture fit (Branded House / House of Brands / Sub-brands)
Domain mapping (e.g., product A → company.com/product-a)
Hub-Spoke guidance (if multiple domains)
Related next steps (website-structure, rebranding-strategy)

推荐方案（子文件夹/子域名/独立域名）及理由
品牌架构适配性（Branded House/House of Brands/子品牌）
域名映射（如：产品A → company.com/product-a）
Hub-Spoke指导（若涉及多域名）
相关后续步骤（website-structure、rebranding-strategy）