customer-stories-page-generator
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ChinesePages: Customer Stories
页面：客户故事
Guides customer story and case study page content, structure, and conversion.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
指导客户故事与案例研究页面的内容、结构设计及转化优化。
调用规则：首次使用时，如果合适，可以先用1-2句话介绍本技能覆盖的范围及价值，再提供核心输出。后续调用或者用户要求跳过介绍时，直接输出核心内容即可。
Initial Assessment
初步评估
Check for product marketing context first: If or exists, read it for product, proof points, and customer language.
.claude/product-marketing-context.md.cursor/product-marketing-context.mdIdentify:
- Story format: Full case study, quote snippet, video
- Industries/use cases: Who to showcase
- Metrics: What results to highlight
优先检查产品营销上下文：如果存在或文件，读取文件了解产品、佐证点及客户话术。
.claude/product-marketing-context.md.cursor/product-marketing-context.md明确以下信息：
- 故事形式：完整案例研究、引用片段、视频
- 行业/使用场景：需要展示的客户群体
- 数据指标：需要突出的成果数据
Best Practices
最佳实践
Structure (Challenge -> Solution -> Results)
结构框架（挑战 -> 解决方案 -> 成果）
| Section | Content |
|---|---|
| Headline | Benefit-driven; lead with outcome |
| Challenge | Client's problem, pain points |
| Solution | How your product helped |
| Results | Quantifiable metrics, before/after |
| Quote | Direct testimonial from client |
| CTA | Next step (demo, contact, read more) |
| 模块 | 内容说明 |
|---|---|
| 标题 | 以价值为导向，突出最终成果 |
| 挑战 | 客户面临的问题、痛点 |
| 解决方案 | 你的产品如何提供帮助 |
| 成果 | 可量化的指标，前后对比数据 |
| 引用 | 来自客户的直接推荐语 |
| CTA | 下一步行动指引（演示、联系、了解更多） |
Content Principles
内容原则
- Lead with results: Outcomes first, not background
- Specific metrics: "Increased revenue 40%" not "great results"
- Quotes: Direct, attributed, credible
- Scannable: Consistent template; easy to skim
- Concise: Enough value without losing interest
- 成果优先：先讲产出结果，再介绍背景
- 指标具体：使用“收入提升40%”而非“效果很好”这类模糊表述
- 引用真实：直接、有明确归属、可信度高
- 易读性强：使用统一模板，方便快速浏览
- 简洁凝练：提供足够价值的同时避免用户失去兴趣
Visual Elements
视觉元素
- Logos: Client branding (with permission)
- Charts/graphs: Before-after, metrics
- Video: Testimonials, interviews
- Expandable sections: For deeper detail
- 品牌标识：客户品牌Logo（需获得授权）
- 图表/统计图：前后对比、指标数据可视化
- 视频：推荐证言、访谈内容
- 可折叠模块：用于展示更深度的细节内容
Why It Matters
价值说明
- 54% of buyers review case studies before purchasing
- 73% of successful content marketers use them
- Builds credibility, justifies pricing, shortens sales cycles
- 54%的买家在购买前会查看案例研究
- 73%的成功内容营销从业者会使用客户案例
- 建立可信度、支撑定价合理性、缩短销售周期
Storytelling
叙事逻辑
- Problem = beginning
- Solution = climax
- Results = resolution
- Hard facts: Statistics for impact
- 问题 = 故事开端
- 解决方案 = 故事高潮
- 成果 = 故事结局
- 硬事实：用数据提升冲击力
Output Format
输出格式
- Template structure
- Story outline (challenge, solution, results)
- Metrics to capture
- SEO metadata and schema (if indexing)
- Internal linking to product/pricing
- Template 结构
- Story 大纲（挑战、解决方案、成果）
- 需要收集的Metrics
- SEO 元数据和schema（如果需要索引）
- 指向产品/定价页面的内部链接
Related Skills
相关技能
- landing-page-generator: Case studies and testimonials for LP social proof (step 2)
- url-slug-generator: URL slug for case study pages (e.g. /customers/case-slug); 3-5 words
- about-page-generator: Social proof complements About
- pricing-page-generator: Case studies support pricing justification
- homepage-generator: Customer stories on homepage
- schema-markup: CaseStudy schema
- landing-page-generator：为落地页社会证明模块提供案例研究和推荐内容（第2步）
- url-slug-generator：为案例研究页面生成URL slug（例如 /customers/case-slug），3-5个词
- about-page-generator：社会证明内容可补充关于我们页面
- pricing-page-generator：案例研究可支撑定价合理性
- homepage-generator：首页可展示客户故事
- schema-markup：CaseStudy 结构化标记