contest-page-generator

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🇺🇸

Original

English
🇨🇳

Translation

Chinese

Pages: Giveaway / Contest

页面类型:赠品活动 / 竞赛

Guides giveaway and contest pages for promotional campaigns. Drives signups, engagement, and viral sharing. Often uses Gleam, Woobox, Viralsweep, or similar. Common for e-commerce, SaaS launches, and community growth.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
指导促销活动的赠品活动、竞赛页面设计,可拉动注册量、用户参与度和病毒式传播分享。通常使用Gleam、Woobox、Viralsweep或同类工具,常见于电商、SaaS产品发布和社区增长场景。
调用说明首次使用时,如果有帮助,可以先用1-2句话介绍本技能覆盖的范围及其价值,再提供核心输出。后续使用或用户要求跳过介绍时,直接给出核心输出即可。

Initial Assessment

初步评估

Check for product marketing context first: If
.claude/product-marketing-context.md
or
.cursor/product-marketing-context.md
exists, read it for product and campaign goals.
Identify:
  1. Type: Giveaway, contest, sweepstakes, referral campaign
  2. Prize: Product, discount, cash; value and appeal
  3. Tool: Gleam, Woobox, Viralsweep, custom
  4. Primary goal: Email signup, social follows, referrals
首先检查产品营销上下文:如果存在
.claude/product-marketing-context.md
.cursor/product-marketing-context.md
文件,先读取文件了解产品和活动目标。
需明确以下信息:
  1. 类型:赠品活动、竞赛、抽奖、推荐活动
  2. 奖品:产品、折扣、现金;价值和吸引力
  3. 工具:Gleam、Woobox、Viralsweep、自定义工具
  4. 核心目标:邮件注册、社交账号关注、用户推荐

Page Structure

页面结构

SectionPurpose
Headline"Win [Prize]" or "Enter the [Contest Name]"
PrizeWhat they win; image, value, appeal
RulesHow to enter; eligibility; end date
ActionsRequired actions (email, follow, share)
CountdownUrgency; end date visible
LegalOfficial rules link; disclosure
模块用途
标题"赢取[奖品]"或"参与[竞赛名称]"
奖品介绍用户可获得的奖励;配图、价值、吸引力说明
规则参与方式;参与资格;活动截止日期
参与动作要求完成的动作(提交邮箱、关注账号、分享活动)
倒计时营造紧迫感;明确展示截止日期
法律条款官方规则链接;合规声明

Best Practices

最佳实践

Conversion

转化优化

  • Low friction: Email only for entry; optional bonus entries for shares
  • Urgency: Countdown; limited spots or time
  • Social proof: "X people entered"; "Last day"
  • 低摩擦参与:仅需提交邮箱即可参与;分享可获得额外参与次数作为奖励
  • 紧迫感:添加倒计时;标注名额有限或限时参与
  • 社交证明:展示"已有X人参与"、"最后一天"等提示

Legal

合规要求

  • Official rules: Required; link to full terms
  • Eligibility: Age, region, exclusions
  • Disclosure: FTC-compliant; no purchase necessary
  • 官方规则:必须提供;跳转完整条款的链接
  • 参与资格:年龄、地区、排除范围说明
  • 披露声明:符合FTC合规要求;无需消费即可参与

Tools

工具使用

  • Gleam, Woobox, Viralsweep: Embed or link
  • UTM: Track campaign source
  • Landing page: Custom page + embed; or tool's hosted page
  • Gleam、Woobox、Viralsweep:嵌入页面或跳转对应链接
  • UTM:追踪活动来源
  • 落地页:自定义页面+嵌入工具;或使用工具自带的托管页面

Output Format

输出格式

  • Headline and prize copy
  • Rules summary
  • Entry actions (required, bonus)
  • Legal checklist
  • Tool integration notes
  • 标题和奖品文案
  • 规则摘要
  • 参与动作(必填项、额外奖励项)
  • 合规检查清单
  • 工具集成说明

Related Skills

相关技能

  • discount-marketing-strategy: Contest prize = discount; promo campaign design
  • landing-page-generator: Contest page is a landing page; apply LP principles
  • disclosure-page-generator: Affiliate/sponsor disclosure if applicable
  • popup-generator: Contest popup to drive traffic
  • discount-marketing-strategy:竞赛奖品为折扣时使用;促销活动设计
  • landing-page-generator:竞赛页面属于落地页;可应用落地页设计原则
  • disclosure-page-generator:如需联盟/赞助商披露时使用
  • popup-generator:使用竞赛弹窗提升流量