category-page-generator

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🇺🇸

Original

English

🇨🇳

Translation

Chinese

Pages: Category Pages

页面：分类页

Guides e-commerce category page structure, content, and SEO optimization. Category pages organize products by attributes and drive 3x more organic revenue than product pages by ranking for broad, high-volume keywords.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

指导电商分类页的结构、内容及SEO优化。分类页按照属性对产品进行归类，通过排名覆盖宽泛、高搜索量的关键词，带来的自然搜索收入是产品页的3倍。

调用规则：首次使用时如果合适，可以先用1-2句话介绍本技能覆盖的范围及其重要性，再提供核心输出。后续使用或用户要求跳过介绍时，直接输出核心内容即可。

Initial Assessment

初步评估

Check for product marketing context first: If

.claude/product-marketing-context.md

.cursor/product-marketing-context.md

exists, read it for product catalog and site structure.

Identify:

Catalog: Product count, categories, subcategories
Facets: Filters (size, color, price, brand, etc.)
URL structure: Current hierarchy, parameter handling

优先检查产品营销上下文：如果存在

.claude/product-marketing-context.md

或

.cursor/product-marketing-context.md

，读取文件中的产品目录和站点结构信息。

识别以下信息：

目录：产品数量、分类、子分类
分面（Facets）：筛选条件（尺寸、颜色、价格、品牌等）
URL结构：当前层级、参数处理规则

Category Structure

分类结构

Hierarchy

层级设计

Principle	Practice
Logical grouping	General -> specific (e.g., Furniture -> Bedroom furniture -> Beds)
User search intent	Match how users search (e.g., "bedroom furniture" vs "furniture")
Crawl depth	<=4 clicks from homepage; shorter paths improve indexing
Long-tail categories	Niche categories convert better (36% vs 11.5% for broad)

原则	实践方案
逻辑分组	从宽泛到细分（例如：家具 -> 卧室家具 -> 床）
匹配用户搜索意图	符合用户的搜索习惯（例如：“卧室家具” vs “家具”）
抓取深度	从首页点击到达不超过4次；更短的路径能提升收录效果
长尾分类	细分分类转化率更高（宽泛分类转化率为11.5%，长尾分类可达36%）

URL Structure

URL结构

Subfolders:

example.com/shoes/sneakers

example.com/shoes/outdoor-shoes

Slugs: Descriptive, keyword-rich; lowercase; no stop words
Avoid: Dates, timestamps,
```
/category/
```
prefix
Breadcrumbs: Show path; help users and crawlers

子文件夹格式：

example.com/shoes/sneakers

、

example.com/shoes/outdoor-shoes

Slug（路径标识）：描述性强、包含关键词；全小写；无停用词
避免使用：日期、时间戳、
```
/category/
```
前缀
面包屑导航：展示访问路径；对用户和爬虫均友好

Faceted Navigation (Filters)

分面导航（Faceted Navigation，筛选功能）

Filters create many URL combinations (size + color + price). Manage to avoid duplicate content and crawl waste:

Strategy	Use
Canonical	Point all faceted URLs to base category URL
robots.txt	Block faceted URLs from indexing if needed
nofollow	Add to internal links to faceted URLs
JavaScript	Keep filters client-side; single URL for category

筛选功能会生成大量URL组合（尺寸+颜色+价格）。需要做好管理避免内容重复和爬虫资源浪费：

策略	用途
Canonical标签	所有分面筛选URL指向基础分类页URL
robots.txt	必要时屏蔽分面URL被收录
nofollow	指向分面URL的内链添加nofollow属性
JavaScript	筛选功能保持客户端渲染；分类页仅保留单一URL

On-Page Content

页面内容

Content Requirements

内容要求

150-300 words unique copy; pages with this rank ~2.7x higher than product-only grids
Placement: After hero/H1; FAQ block at bottom
Purpose: Help users decide; answer curation, materials, recommendations
Avoid: Manufacturer copy; crowding product grid

150-300字原创文案；带该类文案的页面排名比仅展示产品网格的页面高约2.7倍
放置位置：首屏/H1下方；FAQ板块放在页面底部
作用：帮助用户做决策；解答选品、材质、推荐相关问题
避免：直接使用厂商文案；挤占产品网格展示空间

SEO Elements

SEO元素

Element	Practice
H1	One per page; primary keyword; clear purpose
Title tag	50-60 chars; keyword; compelling for CTR
Meta description	150-160 chars; value props (free shipping, returns)
Schema	ItemList, Product; AggregateRating if reviews; FAQ if applicable

元素	实践方案
H1	每页仅1个；包含核心关键词；用途清晰
Title标签	50-60字符；包含关键词；足够吸引用户点击（提升CTR）
Meta描述	150-160字符；突出价值点（包邮、退换货等）
Schema结构化数据	ItemList、Product类型；如有评论添加AggregateRating；适用场景下添加FAQ类型

Trust & Conversion

信任与转化

Reviews: Star ratings in SERPs; 99.9% of users read reviews; see serp-features for review rich results
FAQ: Answer materials, quality, recommendations; +157% conversion when used
Guides: Link to product guides; internal linking for SEO

评论：搜索结果页展示星级评分；99.9%的用户会阅读评论；查看serp-features了解评论富摘要实现方式
FAQ：解答材质、质量、推荐相关问题；使用后转化率提升157%
指南：链接到产品指南；内链也有利于SEO

Technical

技术要求

Consistent layout: Same template across categories; predictable UX
Mobile: Responsive; touch targets >=44x44px
Redirects: 301 to category when product pages move; avoid breaking hierarchy

布局一致：所有分类页使用相同模板；保证用户体验可预期
移动端适配：响应式设计；触控目标尺寸 >=44x44px
重定向：产品页迁移时301重定向到对应分类页；避免破坏层级结构

Output Format

输出格式

Structure (hierarchy, URL paths)
Facet strategy (canonical, nofollow, robots)
Content (H1, intro copy, FAQ)
SEO (metadata, schema)
Checklist for audit

结构（层级、URL路径）
分面策略（canonical、nofollow、robots规则）
内容（H1、介绍文案、FAQ）
SEO（元数据、Schema）
审核清单

Related Skills

关联技能

programmatic-seo: Programmatic SEO strategy; category pages as template-based scale
card: Card layout; product card structure, grid design
grid: Product grid layout; responsive columns
products-page-generator: Product cards, grid layout
canonical-tag: Faceted URL canonicalization
schema-markup: ItemList, Product, FAQ schema
internal-links: Category linking
breadcrumb-generator: Breadcrumb trail for category hierarchy
url-structure: URL hierarchy

programmatic-seo：程序化SEO策略；分类页可作为模板规模化落地
card：卡片布局；产品卡结构、网格设计
grid：产品网格布局；响应式列设计
products-page-generator：产品卡片、网格布局生成
canonical-tag：分面URL规范化处理
schema-markup：ItemList、Product、FAQ结构化数据生成
internal-links：分类链接管理
breadcrumb-generator：分类层级面包屑导航生成
url-structure：URL层级设计