analytics-tracking

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Original

English

🇨🇳

Translation

Chinese

Analytics: Tracking

分析：追踪

Guides analytics implementation: GA4 setup, event tracking, conversions, and data quality. Applies to web and app tracking across marketing channels.

指导分析实施工作：包括GA4设置、事件追踪、转化以及数据质量保障。适用于跨营销渠道的网站和应用追踪。

Scope

适用范围

GA4: Web data stream, gtag.js, configuration
Events: Recommended and custom events
Conversions: Key events, parameters
Quality: Naming, testing, validation

GA4：网站数据流、gtag.js、配置
事件：推荐事件与自定义事件
转化：关键事件、参数
质量：命名规范、测试、验证

GA4 Setup

GA4 设置

Prerequisites

前提条件

Google Analytics property and web data stream
Google tag (gtag.js) on all pages
Measurement ID (e.g.,
```
G-XXXXXXXXXX
```
)

Google Analytics媒体资源和网站数据流
所有页面部署Google标签（gtag.js）
测量ID（例如：
```
G-XXXXXXXXXX
```
）

Enhanced Measurement

增强型测量

Enable in Admin → Data Streams → Enhanced Measurement for automatic tracking of:

Page views, scrolls, outbound clicks
Site search, file downloads
Video engagement (YouTube)

在管理员→数据流→增强型测量中启用，可自动追踪以下内容：

页面浏览、滚动、出站点击
站内搜索、文件下载
视频互动（YouTube）

Event Tracking

事件追踪

Event Types

事件类型

Type	Description
Automatically collected	page_view, first_visit, session_start
Enhanced measurement	scroll, click, file_download, etc.
Recommended	purchase, sign_up, search, etc.
Custom	Business-specific actions

类型	描述
自动收集	page_view、first_visit、session_start
增强型测量	scroll、click、file_download等
推荐事件	purchase、sign_up、search等
自定义事件	业务特定操作

Naming Conventions

命名规范

Length: ≤40 characters
Format:
```
snake_case
```
, lowercase
Verb first:
```
download_pdf
```
,
```
submit_form
```
,
```
video_play
```
Context:
```
pricing_page_scroll
```
vs generic
```
scroll
```

长度：≤40个字符
格式：
```
snake_case
```
、小写
动词开头：
```
download_pdf
```
、
```
submit_form
```
、
```
video_play
```
带上下文：例如
```
pricing_page_scroll
```
而非通用的
```
scroll
```

gtag.js Syntax

gtag.js 语法

javascript

gtag('event', '<event_name>', {
  <parameter_name>: <value>,
  // e.g. value: 99.99, currency: 'USD'
});

Place below the Google tag snippet. Events fire on page load or user action (e.g., button click).