youtube-title

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YouTube Title

YouTube视频标题

This skill enables generation of high-performing YouTube video titles optimized for click-through rate (CTR). Titles are designed to spark curiosity, complement thumbnails, and compel viewers to click.
此技能可生成针对点击率(CTR)优化的高表现YouTube视频标题。这些标题旨在激发好奇心、配合缩略图,并促使观众点击。

When to Use This Skill

何时使用此技能

Use this skill when:
  • The user asks to create a title for a YouTube video
  • The user requests title ideas or brainstorming for video content
  • The user wants to improve or optimize an existing video title
  • Working on YouTube content creation and a title is needed
  • The user asks for multiple title variations to test
  • Researching and ideating a new YouTube video idea
使用此技能的场景:
  • 当用户要求为YouTube视频创建标题时
  • 当用户请求为视频内容提供标题创意或进行头脑风暴时
  • 当用户想要改进或优化现有视频标题时
  • 在制作YouTube内容且需要标题时
  • 当用户要求提供多个标题变体进行测试时
  • 研究并构思新的YouTube视频创意时

🚨 MANDATORY READING 🚨

🚨 必读内容 🚨

CRITICAL: Before generating ANY title, you MUST read and internalize the design requirements:
references/design-requirements.md
These requirements are NON-NEGOTIABLE. Every title must pass the design requirements checklist. Failure to follow these requirements will result in low-performing titles that do not drive clicks.
重要提示:在生成任何标题之前,你必须阅读并理解设计要求:
references/design-requirements.md
这些要求是不容妥协的。每个标题都必须通过设计要求检查清单。不遵守这些要求将导致标题表现不佳,无法吸引点击。

Core Principles (Summary)

核心原则(摘要)

The design requirements document contains the complete specifications, but the core principles are:
  1. Curiosity is Mandatory: Every title MUST prompt a specific question in the viewer's mind
  2. Complement, Don't Duplicate: Title must work WITH the thumbnail, not repeat it
  3. No Generic Descriptions: Titles that merely describe content are rejected
  4. Question Over Answer: Raise questions, don't answer them in the title
设计要求文档包含完整的规范,核心原则如下:
  1. 必须激发好奇心:每个标题都必须在观众心中引发一个具体的问题
  2. 配合而非重复:标题必须与缩略图协同作用,而非重复其内容
  3. 避免通用描述:仅描述内容的标题将被否决
  4. 优先提问而非给出答案:提出问题,不要在标题中给出答案

Prerequisites

前提条件

Gather Context

收集上下文

Before generating titles, it's critical that you have all of the context and information about the proposed video/episode, the user's youtube channel, target audience, etc. If you don't already have it from the conversation, you must first gather this information from the user's local context and filesystem, youtube data, and finally asking the user directly if needed.
Gather the following information:
在生成标题之前,至关重要的是你要了解拟制作的视频/剧集、用户的YouTube频道、目标受众等所有背景信息。如果对话中没有这些信息,你必须首先从用户的本地上下文和文件系统、YouTube数据中收集,必要时直接询问用户。
收集以下信息:

Required Information

必备信息

  • Video topic/content: What is the video about?
  • Target audience: Who is this video for?
  • Key message: What's the main takeaway or hook?
  • 视频主题/内容:视频是关于什么的?
  • 目标受众:这个视频是面向谁的?
  • 核心信息:主要的吸引点或关键收获是什么?

Highly Recommended Information

强烈建议收集的信息

  • Thumbnail description or image: What does the thumbnail show? What text is on it?
  • Target emotion: What emotion should the title evoke? (curiosity, shock, excitement, etc.)
  • Content type: Educational, entertainment, vlog, tutorial, etc.
  • 缩略图描述或图片:缩略图展示了什么?上面有什么文字?
  • 目标情绪:标题应唤起观众的哪种情绪?(好奇心、震惊、兴奋等)
  • 内容类型:教育类、娱乐类、日常vlog、教程类等

Title Generation Workflow

标题生成流程

Step 1: Gather Context

步骤1:收集上下文

Ask the user for required information if not already provided:
To create an optimized title, I need to understand:
1. What is the video about? (topic/content)
2. Who is your target audience?
3. What's the main hook or takeaway?
4. Do you have a thumbnail? If so, what does it show and what text is on it?
5. What emotion should the title evoke?
如果尚未获取必备信息,请向用户询问:
为了生成优化的标题,我需要了解:
1. 视频的主题/内容是什么?
2. 你的目标受众是谁?
3. 主要的吸引点或关键收获是什么?
4. 你有缩略图吗?如果有,它展示了什么,上面有什么文字?
5. 标题应唤起哪种情绪?

Step 2: Read Design Requirements

步骤2:阅读设计要求

MANDATORY ACTION: Read the complete design requirements:
references/design-requirements.md
This document contains:
  • Curiosity generation requirements (MANDATORY)
  • Thumbnail complementarity requirements (MANDATORY)
  • Forbidden patterns to avoid
  • Content type applications
  • Title generation checklist
  • High-performing vs low-performing patterns
  • Quality standards and priority order
必须执行的操作:阅读完整的设计要求:
references/design-requirements.md
此文档包含:
  • 好奇心生成要求(必须遵守)
  • 缩略图配合要求(必须遵守)
  • 需避免的禁用模式
  • 内容类型应用规范
  • 标题生成检查清单
  • 高表现与低表现模式对比
  • 质量标准和优先级顺序

Step 3: Identify the Question

步骤3:确定要引发的问题

Before writing any title, identify the specific question you want in the viewer's mind:
  • What question will make them curious enough to click?
  • Does this question align with the video content?
  • Is the curiosity gap strong enough to drive action?
Examples of good questions to prompt:
  • "What mistakes am I making?" → "Big Mistakes Small YouTube Creators Still Make!"
  • "What happened?" → "I Should Have Seen This Coming..."
  • "Why would someone do that?" → "the GRILLED CHEESE I ate every other day for 2 years"
  • "Did they accept?" → "Offering People $100,000 To Quit Their Job"
在撰写任何标题之前,确定你想在观众心中引发的具体问题:
  • 什么问题会让他们足够好奇从而点击?
  • 这个问题是否与视频内容相符?
  • 好奇心缺口是否足够大以促使行动?
优质引发问题示例
  • “我在犯什么错误?” → “小型YouTube创作者仍在犯的严重错误!”
  • “发生了什么事?” → “我早该料到会这样...”
  • “为什么有人会这么做?” → “我每隔一天就吃一次的烤奶酪,吃了2年”
  • “他们接受了吗?” → “给人们10万美元让他们辞职”

Step 4: Generate Title Options

步骤4:生成标题选项

Generate 3-5 title variations that:
  1. Prompt the identified question
  2. Complement (not duplicate) the thumbnail
  3. Align with the target emotion
  4. Follow content type best practices (educational vs entertainment)
For each title, verify against the checklist:
  • Curiosity Test: Does this prompt a specific question?
  • Complementarity Test: Does this work WITH the thumbnail (not duplicate it)?
  • Click Compulsion Test: Is the curiosity gap strong enough?
  • Non-Descriptive Test: Does this go beyond merely describing?
  • Target Audience Test: Will this resonate with the demographic?
生成3-5个标题变体,需满足:
  1. 引发已确定的问题
  2. 配合(而非重复)缩略图
  3. 符合目标情绪
  4. 遵循内容类型最佳实践(教育类vs娱乐类)
针对每个标题,对照以下清单验证
  • 好奇心测试:这个标题是否引发了具体问题?
  • 配合性测试:它是否与缩略图协同作用(而非重复)?
  • 点击驱动力测试:好奇心缺口是否足够大?
  • 非描述性测试:它是否超越了单纯的内容描述?
  • 目标受众测试:它是否能引起目标受众的共鸣?

Step 5: Present and Refine

步骤5:展示并优化

Present the title options to the user with:
  1. The title itself
  2. The question it prompts in the viewer's mind
  3. How it complements the thumbnail (if applicable)
  4. Why it should drive clicks
Example presentation:
Here are 3 optimized title options:

1. "The AI Agent Mistake That Cost Me 10 Hours"
   - Prompts: "What mistake? How can I avoid it?"
   - Complements thumbnail showing frustrated face + error message
   - Creates urgency through time cost

2. "I Built This AI Agent Wrong (Here's What I Learned)"
   - Prompts: "What did they do wrong? What's the lesson?"
   - Personal experience framing creates relatability
   - Implies valuable learning without giving it away

3. "Why Your AI Agents Keep Breaking (And Mine Don't)"
   - Prompts: "Why do mine break? What's their secret?"
   - Creates contrast and curiosity
   - Positions viewer problem + solution tease
向用户展示标题选项时需包含:
  1. 标题本身
  2. 它在观众心中引发的问题
  3. 它如何配合缩略图(如适用)
  4. 它为何能驱动点击
展示示例:
以下是3个经过优化的标题选项:

1. "The AI Agent Mistake That Cost Me 10 Hours"
   - 引发问题:“是什么错误?我该如何避免?”
   - 配合缩略图:展示沮丧的脸+错误信息的缩略图
   - 通过时间成本营造紧迫感

2. "I Built This AI Agent Wrong (Here's What I Learned)"
   - 引发问题:“他们哪里做错了?教训是什么?”
   - 个人经历的框架增强了共鸣感
   - 暗示有价值的学习内容但不直接透露

3. "Why Your AI Agents Keep Breaking (And Mine Don't)"
   - 引发问题:“为什么我的AI Agent总是崩溃?他们的秘诀是什么?”
   - 制造对比和好奇心
   - 定位观众的问题+解决方案预告

Step 6: Iterate Based on Feedback

步骤6:根据反馈迭代

If the user requests changes:
  1. Understand what aspect needs adjustment (curiosity, tone, length, etc.)
  2. Regenerate while maintaining design requirements compliance
  3. Re-verify against the checklist
如果用户要求修改:
  1. 了解需要调整的方面(好奇心、语气、长度等)
  2. 在重新生成时保持符合设计要求
  3. 对照清单重新验证

Common Patterns by Content Type

按内容类型划分的常见模式

Educational Content (How-to, Tutorials)

教育类内容(操作指南、教程)

Goal: Frame instruction to spark curiosity, not just inform
  • ✅ "The Secret Technique Pro Chefs Don't Want You to Know"
  • ✅ "I Tried the 'Impossible' Coding Challenge"
  • ✅ "Why Everyone Does [X] Wrong (And How to Fix It)"
  • ❌ "How to Chop Onions Properly"
  • ❌ "Python Tutorial for Beginners"
目标:将教学内容包装成能激发好奇心的形式,而非单纯告知
  • ✅ “专业厨师不想让你知道的秘诀技巧”
  • ✅ “我尝试了‘不可能完成的’编程挑战”
  • ✅ “为什么所有人都做错了[X](以及如何纠正)”
  • ❌ “如何正确切洋葱”
  • ❌ “Python初学者教程”

Entertainment Content (Vlogs, Gaming)

娱乐类内容(Vlog、游戏)

Goal: Create intrigue through outcome uncertainty
  • ✅ "Offering People $100,000 To Quit Their Job"
  • ✅ "I Ate the Same Meal for 30 Days Straight"
  • ✅ "They Didn't Believe Me Until..."
  • ❌ "My Daily Vlog"
  • ❌ "Playing Minecraft"
目标:通过结果的不确定性制造悬念
  • ✅ “给人们10万美元让他们辞职”
  • ✅ “我连续30天吃同一顿饭”
  • ✅ “他们直到...才相信我”
  • ❌ “我的日常Vlog”
  • ❌ “玩Minecraft”

Tech/AI Content (User's Channel)

科技/AI内容(用户频道)

Goal: Combine education with curiosity and problem-solving
  • ✅ "The AI Agent Pattern Nobody Talks About"
  • ✅ "I Broke Production With This One Line of Code"
  • ✅ "Why Your AI Agents Fail (And How to Fix Them)"
  • ❌ "Building AI Agents Tutorial"
  • ❌ "How to Use Claude API"
目标:将教育内容与好奇心和解决问题相结合
  • ✅ “没人谈论的AI Agent模式”
  • ✅ “我用一行代码搞崩了生产环境”
  • ✅ “为什么你的AI Agent总是失败(以及如何修复)”
  • ❌ “AI Agent构建教程”
  • ❌ “如何使用Claude API”

Quality Assurance

质量保证

Priority Order (from Design Requirements)

优先级顺序(来自设计要求)

  1. Spark curiosity (highest priority)
  2. Complement thumbnail
  3. Raise viewer question
  4. Create click compulsion
  1. 激发好奇心(最高优先级)
  2. 配合缩略图
  3. 引发观众问题
  4. 制造点击驱动力

Rejection Criteria

否决标准

REJECT and regenerate if the title:
  • Merely describes the content without sparking curiosity
  • Duplicates text that appears on the thumbnail
  • Answers the question instead of raising it
  • Uses generic patterns like "[Topic] Tutorial" without intrigue
  • Fails the "What question does this raise?" test
如果标题符合以下任一情况,否决并重新生成
  • 仅描述内容而未激发好奇心
  • 重复缩略图上的文字
  • 给出答案而非提出问题
  • 使用通用模式,如“[主题]教程”而无悬念
  • 未通过“这个标题引发了什么问题?”测试

Success Criteria

成功标准

A successful title:
  • Prompts a specific, compelling question in the viewer's mind
  • Works synergistically with the thumbnail
  • Creates a curiosity gap strong enough to drive clicks
  • Aligns with the target audience and content type
  • Passes all 5 checklist items in the design requirements
一个成功的标题需满足
  • 在观众心中引发具体、有吸引力的问题
  • 与缩略图协同作用
  • 制造足够大的好奇心缺口以驱动点击
  • 符合目标受众和内容类型
  • 通过设计要求中的全部5项检查清单

Reference Documentation

参考文档

For complete design requirements, patterns, and examples:
references/design-requirements.md
This reference includes:
  • Detailed curiosity generation requirements
  • Thumbnail complementarity specifications
  • Forbidden patterns with examples
  • Content type applications
  • Complete title generation checklist
  • High-performing vs low-performing pattern analysis
  • Quality standards and implementation notes
如需完整的设计要求、模式和示例,请查看:
references/design-requirements.md
此参考文档包含:
  • 详细的好奇心生成要求
  • 缩略图配合规范
  • 禁用模式及示例
  • 内容类型应用指南
  • 完整的标题生成检查清单
  • 高表现与低表现模式分析
  • 质量标准和实施说明

Additional Resources

其他资源

Related Skills

相关技能

  • youtube-thumbnail
    : For creating thumbnails that complement titles
  • YouTube Analytics tools: For analyzing past title performance
  • youtube-thumbnail
    : 用于创建与标题配合的缩略图
  • YouTube Analytics工具:用于分析过往标题表现

Notes

注意事项

  • Curiosity is non-negotiable: Description alone is insufficient
  • Always verify against checklist: Every title must pass all 5 tests
  • Thumbnail coordination: When possible, coordinate title with thumbnail design
  • Test multiple options: Provide 3-5 variations for A/B testing consideration
  • Iterate ruthlessly: Reject titles that don't meet standards, even if they're accurate
  • 好奇心是必须的:仅描述内容是不够的
  • 始终对照清单验证:每个标题都必须通过全部5项测试
  • 缩略图协同:尽可能协调标题与缩略图设计
  • 测试多个选项:提供3-5个变体供A/B测试参考
  • 严格迭代:否决不符合标准的标题,即使它们内容准确