jaw-messaging

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Original

English

🇨🇳

Translation

Chinese

JAW Messaging & Positioning

JAW沟通话术与定位策略

Comprehensive messaging guidelines for communicating about JAW.id across all contexts — marketing, fundraising, conferences, partnerships, and more.

一套全面的沟通指南，适用于在所有场景下介绍JAW.id，包括营销、融资、会议、合作等场景。

When to use

适用场景

Reference these guidelines when:

Writing or reviewing any content that describes JAW.id
Filling out conference applications, speaker proposals, or event forms
Preparing investor decks, pitch narratives, or fundraising materials
Drafting partnership outreach, integration proposals, or BD emails
Creating social media posts, blog content, or marketing copy
Describing JAW's competitive positioning or differentiation
Explaining what JAW does to a non-technical audience
Writing bios, boilerplate descriptions, or about sections
Choosing the right terminology or correcting messaging inconsistencies

在以下场景中可参考本指南：

撰写或审核任何描述JAW.id的内容
填写会议申请、演讲提案或活动表单
准备投资者演示文稿、融资叙事或募资材料
起草合作拓展、集成提案或商务开发邮件
创建社交媒体帖子、博客内容或营销文案
阐述JAW的竞争定位或差异化优势
向非技术受众解释JAW的业务内容
撰写个人简介、标准描述或关于我们板块的内容
选择恰当术语或纠正沟通话术的不一致问题

When NOT to use

不适用场景

For technical implementation questions, SDK usage, code examples, or developer documentation → use the jaw-sdk-best-practices skill instead:
```
npx skills add JustaName-id/jaw-skills --skill jaw-sdk-best-practices
```
If someone asks about how to build with JAW, integrate the SDK, use specific APIs, or debug code, redirect them to jaw-sdk-best-practices — this skill covers what to say about JAW, not how to build with JAW.

技术实现问题、SDK使用、代码示例或开发者文档 → 请使用jaw-sdk-best-practices技能替代：
```
npx skills add JustaName-id/jaw-skills --skill jaw-sdk-best-practices
```
如果有人询问如何基于JAW进行开发、集成SDK、使用特定API或调试代码，请引导他们使用jaw-sdk-best-practices —— 本技能仅涵盖如何介绍JAW，不涉及如何基于JAW进行开发。

Key facts

关键信息

Product: JAW.id — identity-first smart accounts with passkey authentication and programmable permissions
Parent company: JustaLab
Other products: JustaName (ENS service provider for programmable digital identity and subname management)
Website: https://jaw.id
Dashboard: https://dashboard.jaw.id

产品： JAW.id —— 以身份为核心的智能账户，支持密钥认证和可编程权限
母公司： JustaLab
其他产品： JustaName（可编程数字身份及子域名管理的ENS服务提供商）
官网： https://jaw.id
控制台： https://dashboard.jaw.id

Rule index

规则索引

1. Language & Terminology

1. 语言与术语规范

<rules/terminology.md> - Approved language, naming conventions, do's and don'ts for describing JAW

<rules/terminology.md> - 经认可的语言、命名规范，以及介绍JAW时的注意事项

2. Product & Marketing

2. 产品与营销

<rules/product-marketing.md> - Core descriptions, feature messaging, taglines, and one-liners by audience

<rules/product-marketing.md> - 核心描述、功能话术、标语及面向不同受众的简短介绍

3. Vision & Thesis

3. 愿景与核心理念

<rules/thesis.md> - Big picture narrative: why identity-first accounts are the future of onchain interaction

<rules/thesis.md> - 宏观叙事：为何以身份为核心的账户是链上交互的未来

4. Market Timing

4. 市场时机

<rules/why-now.md> - Market trends, timing arguments, and the convergence making JAW inevitable

<rules/why-now.md> - 市场趋势、时机论证，以及推动JAW成为必然的行业融合因素

5. Competitive Positioning

5. 竞争定位

<rules/competitive.md> - Differentiation vs Privy, Dynamic, ZeroDev, Turnkey, and others

<rules/competitive.md> - 与Privy、Dynamic、ZeroDev、Turnkey等竞品的差异化优势

6. Use Cases

6. 应用场景

<rules/use-cases.md> - Concrete scenarios and examples: agents, enterprise, payments, dApps

<rules/use-cases.md> - 具体场景与示例：Agent、企业、支付、去中心化应用（dApps）

7. Integration — Developer & Technical Buyer Messaging

7. 集成方案 —— 面向开发者与技术采购方的沟通话术

<rules/integration.md> - Devrel-voiced guide for explaining JAW's integration story to companies. Covers the stack JAW replaces, what developers don't need to worry about, and audience-specific talking points for engineering teams, CTOs, and teams migrating from KMS providers.

<rules/integration.md> - 由开发者关系团队制定的指南，用于向企业介绍JAW的集成方案。涵盖JAW可替代的技术栈、开发者无需担忧的问题，以及面向工程团队、CTO和从KMS服务商迁移的团队的针对性沟通要点。

8. Conferences & Events

8. 会议与活动

<rules/conference.md> - Speaker bios, talk abstracts, booth copy, and event application templates

<rules/conference.md> - 演讲者简介、演讲摘要、展位文案及活动申请模板

How to use

使用方法

Read individual rule files for detailed guidance. Each contains: approved messaging, audience-specific variations, example copy, and common mistakes to avoid.

When in doubt about terminology, start with

rules/terminology.md

— it is the single source of truth for how we talk about JAW.

阅读单个规则文件获取详细指导，每个文件包含：经认可的沟通话术、面向不同受众的变体、示例文案及需避免的常见错误。

若对术语使用存疑，请先查阅

rules/terminology.md

—— 这是我们介绍JAW的唯一权威来源。