Launch readiness is more than just product readiness. A launch is cross-functional: the product can be done while the market, the channel, and support are not. Plan, execute, and measure the launch as its own deliverable.

../pm-copilot/references/artifact-output.md

../pm-copilot/references/framework.md

• Programs: Awareness (raise profile in strategic segments), Nurturing (move prospects through the funnel), Advocacy (testimonials, case studies, references), Measurement.
• Enablement / Readiness: Sales Alignment (align selling to how the market buys), Content (per persona, per buying step), Sales Tools (per selling step), Channel Training (how to sell the product, not use it).
• Market Window: Marketing, Sales, and Operations work backward from the launch date while Development works to it. If the release is content-driven (no committed date — see the release charter), anchor the backward plan to the release's exit criteria instead, and re-forecast the launch date as they near completion.

1. What's launching, at what scale/tier (major vs minor), and the target date/market window — or, for a content-driven release, the exit criteria that will trigger the launch?
2. Launch goals & success metrics — awareness, pipeline, adoption, revenue?
3. Target personas & positioning — who are we reaching, and what's the core message? (link the positioning doc)
4. Channels & programs — how will we create awareness and nurture demand?
5. Sales readiness — what content, tools, and training does the channel need?
6. Cross-functional readiness — product, marketing, sales, support, ops, legal — who owns what, and what's the go/no-go bar?

• Buyer persona: <name> — cares about <…>
• User persona: <name> — cares about <…>
• Positioning statement: For <persona>, <product> <verb> <problem> by <verb> <benefit>.
• Key messages: <problem-oriented message 1>, <message 2>, <message 3>.

• <risk> — <mitigation>
• Go/no-go bar: <the conditions that must be green to launch>

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