Supplier Sample Evaluation
New sellers order one sample, hold it, say "looks good", wire $8,400 for 1,000
units. Two months later returns hit 18%. The product was 0.4 inches off spec,
the packaging failed FBA prep, the polybag had no suffocation warning. By
then 600 units are stranded. A 25-point sample test before mass production
catches all of this. Costs 30 minutes. Saves $3K-$10K per launch.
When to use this
- Sample just arrived from a new supplier
- Switching suppliers on an existing SKU
- Adding a new variation (color, size) and supplier sent a sample
- Pre-trade-show evaluation of multiple supplier candidates
The framework. The 25-Point Sample Test
Five sections, five points each. Each point is pass or fail. Three or more
fails in any single section = full rejection, request a new sample.
Section 1. Specs (5 points)
- Dimensions match listing within 3% tolerance
- Weight matches listing within 5% tolerance
- Color matches reference Pantone or hex
- Materials match advertised (cotton vs polyester, real wood vs MDF)
- Accessories included match the spec (cables, manuals, mounts)
Section 2. Quality (5 points)
- Drop test from 3 feet onto hard floor, no functional damage
- Scratch test with a coin on visible surfaces, no chipping
- Accuracy test (electronics measure to spec, kitchenware fits standard sizes)
- Finish inspection, no glue residue, no flash, no rough edges
- Durability cycle (open/close 50x, plug/unplug 20x), no degradation
Section 3. Packaging (5 points)
- Polybag is 1.5+ mil thickness with suffocation warning >= 5/8" type
- FNSKU barcode placement clean, scannable, not covered by other labels
- Inserts and manuals included, language correct, no typos
- Master carton handles factory damage in transit (corner crush test)
- Per-unit box quality matches premium positioning if applicable
Section 4. Compliance (5 points)
- FBA prep type correctly applied (polybag for textile, bubble for fragile)
- Required certifications visible (CE, FCC, CPSC, FDA where applicable)
- Warning labels present per category (Prop 65, age warnings, choking hazard)
- Country of origin marking on product AND retail box per FTC
- Suffocation warning meets size threshold for the polybag dimensions
Section 5. Safety (5 points)
- No sharp edges (touch test on every edge, light pressure)
- No choking hazards on kids products (small parts test if under-3 age range)
- No toxic materials (lead, phthalates, formaldehyde) per category MSDS
- Age-appropriate (heavy parts off toddler items, small magnets off kids')
- Allergen labeling present on food, supplement, skincare contact items
Step by step
-
Unbox in good light. Photograph the unboxing. Keep the box, polybag,
inserts.
-
Run Section 1 Specs. Use calipers, scale, Pantone book or hex picker.
Log measurements vs spec sheet.
-
Run Section 2 Quality. Perform the destructive tests on one sample if
multiple. Otherwise functional checks only.
-
Run Section 3 Packaging. Verify polybag mil with thickness gauge.
Scan FNSKU. Read inserts for typos.
-
Run Section 4 Compliance. Cross-reference category requirements per
Amazon and FTC. Photograph any missing labels.
-
Run Section 5 Safety. Physical inspection plus material certificate
review from supplier.
-
Score the test. Tally pass/fail. Any section with 3+ fails: REJECT,
request new sample. Any single fail on safety or compliance: BLOCK PO until
resolved.
-
Write supplier message. Specific, photo-attached, actionable. Set a
deadline. Re-sample required if changes are material.
-
Run the quality check, then decide.
Output format
## Sample Evaluation. [Supplier] / [Product]
**Section scores**
1. Specs: [X] / 5
2. Quality: [X] / 5
3. Packaging: [X] / 5
4. Compliance: [X] / 5
5. Safety: [X] / 5
**Verdict**: [APPROVE / REVISE / REJECT / BLOCK]
**Failed points with detail**
- Point [X.Y]: [what failed] | photo: [file] | required fix: [specific]
**Supplier message (ready to send)**
Hi [supplier name],
Thank you for the sample. We have completed our quality review. Before
production, the following items need to be addressed:
1. [Issue 1 with specific spec/photo reference]
2. [Issue 2]
3. [...]
Please confirm changes and send a revised sample by [date]. We cannot proceed
to PO until these are resolved.
Best,
[Buyer name]
Worked example
Supplier: Shenzhen Hengli, Product: bamboo cutting board 16x10x0.75 inches,
sample arrived day 14 of negotiation.
Section 1 Specs: 4/5. Width measured 9.6" instead of 10" (4% off, fail).
Section 2 Quality: 5/5. Pass all.
Section 3 Packaging: 3/5. Polybag is 1.2 mil (fail), no suffocation warning
(fail), FNSKU placement covers Country of Origin (fail). Hits the 3-fail
section threshold = REJECT.
Section 4 Compliance: 4/5. Country of Origin not on product, only on box (fail).
Section 5 Safety: 5/5. Pass.
Verdict: REJECT. Request new sample with: width corrected to 10", polybag 1.5 mil
with 5/8" suffocation warning, FNSKU placement on side panel, Country of Origin
laser-etched on bottom of board. Lead time impact: +14 days. Cost impact: $0.04
per unit polybag upgrade. Without this catch: 1,000 units would have arrived,
failed FBA receiving on the polybag spec, 1,000 units returned to 3PL for
re-prep at $0.85 per unit = $850 rework cost plus 21 days delay.
Quality check
- Calipers used for dimension check, not a tape measure
- Photos taken at every fail point, not just notes
- Material certificates requested if any Section 5 doubt exists
- Mil gauge used on polybag, not estimated
- Supplier message specifies a deadline, not "soon"
Common mistakes
- Eyeballing dimensions. A 4% width error is invisible to the eye, fatal in returns.
- Approving on the "looks good" test. No structured rubric = inconsistent QC.
- Skipping Section 4 compliance. Missing CE or FCC mark on electronics = listing suppression and FBA rejection.
- One sample, multiple variations. Different colors often come from different molds. Sample each.
- No re-sample after fixes. Verbal promise to fix is not a verified fix. Pay $40 for a re-sample.
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