applying-brand-guidelines
Compare original and translation side by side
🇺🇸
Original
English🇨🇳
Translation
ChineseBrand Guidelines
品牌指南
Apply consistent brand voice, tone, and style across all written content while adapting appropriately for each platform.
在所有书面内容中应用一致的品牌语音、语气和风格，同时根据每个平台做出适当调整。
Before Writing
写作前准备
Always read the brand profile first: Check for the specific brand's voice, tone, messaging pillars, and style rules. If no brand profile exists, ask the user to provide brand guidelines or help them create one using the template.
assets/brand-profile.md务必先阅读品牌档案：查看以了解该品牌特定的语音、语气、信息支柱和风格规则。如果没有品牌档案，请要求用户提供品牌指南，或使用模板帮助他们创建一份。
assets/brand-profile.mdCore Framework
核心框架
1. Voice (WHO the brand is)
1. 品牌语音（品牌的“人格”）
Voice is the brand's personality—consistent across all content.
Voice dimensions to consider:
- Formal ↔ Casual: How structured is the language?
- Serious ↔ Playful: Is humor appropriate?
- Technical ↔ Accessible: What's the expertise level?
- Reserved ↔ Enthusiastic: How much energy?
- Traditional ↔ Innovative: How cutting-edge?
品牌语音是品牌的个性——在所有内容中保持一致。
需考量的语音维度：
- 正式 ↔ 随意：语言的结构化程度如何？
- 严肃 ↔ 活泼：是否适合使用幽默？
- 专业 ↔ 易懂：专业程度如何？
- 内敛 ↔ 热情：语气的活力水平？
- 传统 ↔ 创新：前沿程度如何？
2. Tone (HOW the brand speaks in context)
2. 语气（品牌在特定场景下的表达方式）
Tone adapts to situation while staying true to voice.
Tone shifts by context:
- Celebrating wins → More enthusiastic
- Addressing problems → More empathetic
- Teaching → More patient and clear
- Thought leadership → More authoritative
- Community building → More warm and inclusive
语气会根据场景调整，但始终忠于品牌语音。
随场景变化的语气：
- 庆祝成就 → 更热情
- 解决问题 → 更具同理心
- 教学科普 → 更耐心、清晰
- 思想领导力 → 更具权威性
- 社群建设 → 更温暖、包容
3. Messaging Pillars (WHAT the brand talks about)
3. 信息支柱（品牌的核心沟通内容）
Core themes that anchor all content:
- Primary topics and expertise areas
- Values and beliefs to reinforce
- Stories and proof points to reference
- Phrases and language to use/avoid
所有内容的核心主题：
- 核心话题和专业领域
- 需强化的价值观与信念
- 可参考的故事和实证
- 推荐/避免使用的措辞
4. Style Rules (Mechanics)
4. 风格规则（格式规范）
Consistent formatting and language choices:
- Capitalization conventions
- Punctuation preferences
- Terminology and word choices
- Formatting patterns
统一的格式和语言选择：
- 大小写规范
- 标点偏好
- 术语和用词选择
- 格式模板
Applying Guidelines to Content
将指南应用于内容创作
Step 1: Identify Context
步骤1：明确场景
- What platform is this for?
- What's the content goal? (educate, inspire, convert, engage)
- Who's the specific audience?
- What's the emotional context?
- 内容面向哪个平台？
- 内容目标是什么？（教育、启发、转化、互动）
- 目标受众是谁？
- 情感场景如何？
Step 2: Adapt for Platform
步骤2：适配平台
See for platform-specific guidance on:
references/platforms.md- LinkedIn (professional thought leadership)
- Substack (long-form newsletter)
- X/Twitter (concise, conversational)
查看获取平台特定指导，包括：
references/platforms.md- LinkedIn（专业思想领导力）
- Substack（长讯刊）
- X/Twitter（简洁、口语化）
Step 3: Write with Voice
步骤3：遵循品牌语音创作
Apply brand voice dimensions:
- Use vocabulary consistent with formality level
- Match energy and enthusiasm level
- Maintain expertise positioning
- Reflect brand personality
应用品牌语音维度：
- 使用符合正式程度的词汇
- 匹配相应的活力与热情水平
- 保持专业定位
- 体现品牌个性
Step 4: Check Messaging Alignment
步骤4：检查信息一致性
Ensure content:
- Supports at least one messaging pillar
- Uses approved terminology
- Avoids prohibited language
- Reinforces brand values
确保内容：
- 至少支持一个信息支柱
- 使用认可的术语
- 避免禁用语言
- 强化品牌价值观
Step 5: Apply Style Rules
步骤5：应用风格规则
- Follow capitalization conventions
- Use correct punctuation style
- Apply formatting patterns
- Check terminology consistency
- 遵循大小写规范
- 使用正确的标点风格
- 应用格式模板
- 检查术语一致性
Content Review Checklist
内容审核清单
Before finalizing any content, verify:
Voice
- Does this sound like the brand?
- Is the formality level appropriate?
- Is the energy/enthusiasm right?
Tone
- Is the tone appropriate for this context?
- Does it match the content's purpose?
Messaging
- Does it support brand messaging pillars?
- Are we using approved terminology?
- Does it reinforce brand values?
Style
- Capitalization follows guidelines?
- Punctuation is consistent?
- Formatting matches brand patterns?
Platform
- Adapted appropriately for the platform?
- Meets platform best practices?
- Right length and format?
在最终确定任何内容前，验证以下项：
品牌语音
- 内容是否符合品牌调性？
- 正式程度是否合适？
- 活力/热情度是否恰当？
语气
- 语气是否适配当前场景？
- 是否符合内容目的？
信息传递
- 是否支持品牌信息支柱？
- 是否使用了认可的术语？
- 是否强化了品牌价值观？
风格规范
- 大小写是否遵循指南？
- 标点是否一致？
- 格式是否符合品牌模板？
平台适配
- 是否针对平台做出了适当调整？
- 是否符合平台最佳实践？
- 篇幅和格式是否合适？
References
参考资料
- - Platform-specific adaptation guidelines
references/platforms.md - - Template for defining brand guidelines (customize this)
assets/brand-profile.md
- - 平台特定适配指南
references/platforms.md - - 品牌指南定义模板（可自定义）
assets/brand-profile.md
Quick Adaptation Guide
快速适配指南
| Element | Substack | X | |
|---|---|---|---|
| Length | 150-300 words | 500-2000 words | 280 chars or threads |
| Tone | Professional, authoritative | Personal, in-depth | Conversational, punchy |
| Format | Short paragraphs, bullets | Headers, sections | Single thought or thread |
| Hashtags | 3-5 at end | None | 1-2 relevant |
| CTAs | Questions, saves | Subscribe, share | Repost, reply |
| 要素 | Substack | X | |
|---|---|---|---|
| 篇幅 | 150-300词 | 500-2000词 | 280字符或推文串 |
| 语气 | 专业、权威 | 个人化、深度 | 口语化、有力 |
| 格式 | 短段落、项目符号 | 标题、章节 | 单一观点或推文串 |
| 话题标签 | 末尾添加3-5个 | 无 | 1-2个相关标签 |
| 行动号召（CTA） | 提问、引导收藏 | 引导订阅、分享 | 引导转发、回复 |