replica-launch

replica/fixes.md

replica/brand.md

replica/brand.json

replica/launch/

landing.md

pricing.md

listing.json

launch-plan.md

python3 listing.py replica/launch/listing.json      # limits, claims, the original's name

listing.example.json

The rules

• No fake proof. No invented testimonials, user counts, star ratings, press logos or "trusted by" rows. An empty proof section is better than a fake one. Real beta users, with permission, are fine.
• No reviewer quotes as testimonials. The original's reviews are research.
• The original's name stays out of your app name, store listing, keywords and ads. Apple and Google reject it, and it invites a takedown.

Step 1: landing page

landing.md

1. Hero: the angle as a headline (what you do, for whom), one line under it, one button. Screenshot of the real product.
2. The problem: the top two "hate" themes, in plain words. Paraphrase, do not quote reviewers.
3. How it works: three steps, from the core flow.
4. Features: each tied to a fix from

   fixes.md

   . Lead with the fixes, not the parity features. Parity is the price of entry.
5. Pricing: the table from step 2.
6. FAQ: the real objections, including "can I import from {{category}} tools?" if you built an importer.
7. Final call to action.

Step 2: pricing

pricing.md

• The original's public pricing page and 2 or 3 alternatives, in one table, with the URL and the date read. Prices change, so the date matters.
• What reviewers said about price and billing, from

  feedback.md

  , with counts.
• The model: free plan or trial, per seat or flat, monthly and annual (annual usually 2 months free).
• Three tiers at most. Name them by who they are for.
• Fix the billing complaints in the product: one-click cancel, clear renewal emails, no surprise per-seat jumps.
• The Stripe products and prices to create (the user creates them).

Step 3: store listing

listing.json

python3 listing.py replica/launch/listing.json

avoid

Step 4: launch plan

launch-plan.md

Output

replica/launch/

listing.py

/replica-deploy